Parking Brake Competitor Research

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Parking BrakeTotal ASIN: 10
Raybestos Element3 Replacement Drum-in-Hat Rear Parking Brake Shoes Set - For Select Year Buick, Cadillac, Chevrolet, GMC and Oldsmobile Models (781PG)Top 1
Power Stop Rear B771 Brake ShoesTop 2
Power Stop B941 Autospecialty Parking Brake ShoeTop 3
Raybestos Element3 Replacement Drum-in-Hat Rear Parking Brake Shoes Set - For Select Year Ford and Lincoln Models (752PG)Top 4
Power Stop B701 Autospecialty Parking Brake Shoe
Average Ratings
Total Reviews

Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.

Based on the data provided, it seems that the Parking Brake product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.2 out of 5 and a total of 576 reviews. This suggests that customers are generally happy with the product and find it to be effective in its intended use. However, it's important to note that the data only provides a snapshot of customer satisfaction and may not be representative of all customers who have purchased the product. It's also possible that some customers may have had negative experiences with the product but did not leave a review. If you're considering purchasing this Parking Brake product, it's a good idea to read through some of the reviews to get a better understanding of the product's strengths and weaknesses. Additionally, you may want to consider reaching out to the seller or manufacturer with any questions or concerns you may have before making a purchase.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Parking Brake Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is christmas, the most common location is car, the most common behavior is see my purple phone clearly . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely to be individuals who frequently use their car or truck and are looking for a way to improve their driving experience. The fact that "drive" was mentioned 14 times as a usage of the product suggests that customers are looking for a way to make driving safer and more comfortable. The fact that the top three users mentioned were husband, son, and wife suggests that this product may be of interest to families who share a car or truck. It's possible that the husband and son are the primary drivers, while the wife may be interested in using the product to see her phone more clearly while in the car. The top three places to use the product were car, truck, and dash, which suggests that customers are looking for a product that is versatile and can be used in a variety of settings. The fact that "dash" was mentioned specifically suggests that customers may be looking for a product that is easy to install and can be used without taking up too much space. Overall, it seems that the ideal customer for this product is someone who frequently uses their car or truck and is looking for a way to improve their driving experience. They may be interested in a product that is versatile, easy to install, and can be used to improve visibility while driving. Based on this data, it may be helpful for the company to focus their marketing efforts on families and individuals who frequently use their car or truck for commuting or travel.

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Parking Brake Customer Sentiment
The top 5 negative reviews are suction, product, screw, brake, pad. The most mentioned elements about suction are do not work(5.00%), fail in just 2 day(1.67%).
The top 5 positive reviews are magsafe, case, are ", magnet, grip " on the side. The most mentioned elements about magsafe are solid(1.08%), work well with accessory through the back of the case without any degradation of magnetic strength(1.08%).
do not work5.00%
fail in just 2 day1.67%
suck at suck1.67%
work well with accessory through the back of the case without any degradation of magnetic strength1.08%
are "1.08%
grip " on the side1.08%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect of the Parking Brake category is suction, while the top pro aspect is magsafe. The top 5 cons of the vacuum are suction, product, screw, brake, and pad, while the top 5 cons of the tip are magsafe, case, are ", magnet, and grip " on the side. Overall, the sentiment analysis suggests that there are more negative aspects associated with this category than positive ones. The cons mentioned most frequently are related to the suction and product quality, while the pros are related to the magsafe feature. To improve product development and selection, manufacturers should focus on addressing the most common cons mentioned by customers. This could involve improving the suction power of the vacuum, enhancing the quality of the product, and addressing issues with the magsafe feature on the tip. Additionally, manufacturers should consider incorporating more positive features that customers appreciate, such as easy-to-use parking brakes and durable materials. By addressing these issues and incorporating more positive features, manufacturers can improve customer satisfaction and increase sales in this category.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Parking Brake Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
bottom two1

Based on the information provided, it seems that customers are buying a product related to Parking Brake, but the specific product description is not mentioned. However, it is clear that the product description is the top feature that motivates buyers to make a purchase. One possible reason why the product description is so important is that it provides customers with the necessary information to make an informed decision about the product. For example, the description may include details about the product's features, benefits, and specifications, as well as any limitations or potential drawbacks. To optimize an Amazon listing for a product in this category, it is important to focus on creating a clear and compelling product description that highlights the key features and benefits of the product. This may involve using bullet points, images, and other visual aids to make the description more engaging and easy to read. Other factors that may influence buyer motivation in this category could include price, brand reputation, and customer reviews. Therefore, it may also be helpful to focus on these areas when optimizing an Amazon listing for a product in this category. For example, offering competitive pricing, building a strong brand reputation, and encouraging positive customer reviews can all help to increase buyer motivation and drive sales.

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Parking Brake Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
correct hardware
last long2
last long
clear case1
clear case
2 year ago1
year ago
But hopefully soon.1
not anytime soon
another system for park brake1
another system for park brake
brake kit1
brake kit
charge wirelessly1
wireless charge option
deliver more suction hold1
suction strong hold update
do not replace1

Based on the customer expectations mentioned, it seems that for the Parking Brake category, customers are looking for a product that is clear in its purpose, has durable hardware, and lasts long. To meet these expectations, sellers should prioritize product development that focuses on creating a clear and easy-to-use parking brake system. This could include features such as clear labeling and intuitive design. Additionally, sellers should prioritize the use of high-quality hardware that is durable and long-lasting, as this is a key factor in meeting customer expectations. In terms of marketing promotion factors, sellers should focus on highlighting the durability and longevity of their parking brake products. This could include showcasing the materials used in the product, as well as any testing or certifications that demonstrate its durability. Additionally, sellers should emphasize the ease of use and clear purpose of their parking brake products, as this is a key factor in meeting customer expectations. Overall, by prioritizing product development that meets customer expectations for clarity, durability, and longevity, and by emphasizing these factors in their marketing promotions, sellers can better meet the needs of customers in the Parking Brake category.

In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.

Amazon Reviews

Billy k
Great breaks, used on my 01 F250
Perfect!Dec. 2022
 This car mount is just what I wanted. It fits securely on the side dash of my 2018 Suburban even though the dash is tilted slightly downward. A clasp secures the suction. The arm extended out where I needed it, and I could tighten it with no problem. It's easy to put my phone in and take it out by pressing the side button. This cell phone holder doesn't block any of my view when I'm driving. I love that I don't have to take my eyes off the road to see my phone now. I even love the colors!
This is a great, sturdy product. I haven't used the suction cup but have used the clip into an air vent. Even over big potholes, it stays in place. Easy to install. Easy to put the phone in and get the phone out. I'd buy it as a gift in a heartbeat.
I was hesitant that it would work for my Galaxy S22, especially with the hard case on it. Surprisingly, it's perfect!! No more phone falling out of the cup holder or out of the side pockets! Love it!
This phone holder works great. Holds tight to the dash, has not fallen off yet.
Easy to assemble, and easy to use. Seems durable enough. The suction works great, and I love that it's so configurable. A month of fairly use, and no problems at all. If you're on the fence, I recommend going with this one. Hard to imagine people being unhappy with it.
Not too sure how I feel about the adhesion to the plastic/vinyl dash, but the rest of how it worked was great.
This phone holder is amazing! Especially when using navigation all day for delivery jobs. Grips super strong on my phone. Releases with a quick pinch when I need to hop out to drop off a package. And has a big enough cutout on the bottom to fit my Samsung Galaxy 22 Ultra's Otterbox rubber charging port cover when I charge while navigating! Support has been super nice making sure everything works well and setting up a warranty for me!
The design is quite similar to other units out there, but the quality and functionality are a cut above with this item. The ball joint, wingnut and vent clamp are holding very well. The suction cup works best on smooth surfaces, but is made of a pliable membrane which helps adherence to textured surfaces and is washable as well, which restores adhesion properties. Product manufacturer had a problem with shipping and reached out to remedy the issue via email; I always appreciate conscientious companies who value good communication with customers. Works perfectly for Google Pixel 6 Pro. Pros: Strong, functional, decent value. Cons: The clamp pads are Band-Aid colored; quite ugly. I will update with any premature failures.
Easy to install and suction cup was both sticky and offered a solid vacuum. It also gives instructions on how to rinse it to get it sticky again. Also very adjustable with its extensions and ball rotation.

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