Pillow Inserts Competitor Research

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Pillow InsertsTotal ASIN: 12
Utopia Bedding Throw Pillows Insert (Pack of 2, White) - 12 x 12 Inches Bed and Couch Pillows - Indoor Decorative PillowsTop 1
MIULEE Throw Pillow Insert Hypoallergenic Premium Pillow Stuffer Sham Rectangle for Decorative Cushion Bed Couch Sofa 12x18 InchTop 2
Pillowflex Synthetic Down Alternative Pillow Inserts for Shams (20 Inch by 72 Inch King Body)Top 3
basic home 18x18 Decorative Throw Pillow Inserts-Down Feather Pillow Inserts-Square-Cotton Fabric-Set of 2-WhiteTop 4
Foamily Throw Pillows Insert 24 x 24 Inches - Bed and Couch Decorative Pillow - Made in USA - Bed and Couch Sham Filler
Average Ratings
Total Reviews

Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.

Based on the data provided, it appears that the Pillow Inserts category on Amazon has a high level of customer satisfaction. With an average rating of 4.55 out of 5 and a total of 29,240 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a pillow insert, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for products with a high number of reviews, as this can indicate that the product has been tried and tested by many customers. Overall, it seems that the Pillow Inserts category on Amazon is a good choice for those in need of this type of product. With a high level of customer satisfaction, you can feel confident in your purchase and trust that you are getting a quality product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Pillow Inserts Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is holiday, the most common location is couch, the most common behavior is decoration pillow sham . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Pillow Inserts product is primarily used for decorative purposes, with the decoration pillow sham being the most popular usage. However, it is also used for sleeping, with 101 mentions. In terms of the top users, the husband and daughter are mentioned the most, indicating that this product may be popular among families. The friend is also mentioned frequently, suggesting that this product may be given as a gift. The top places to use the product are the couch, bed, and sofabed, indicating that this product is versatile and can be used in multiple settings. Based on this data, it seems that the customer profile for this product is likely someone who values both style and comfort. They may be looking for a product that can be used for both decorative and practical purposes. They may also be someone who enjoys spending time with family and friends, as the product is popular among husbands, daughters, and friends. To appeal to this customer profile, it may be helpful to emphasize the versatility of the product and highlight its ability to be used for both decorative and practical purposes. Marketing efforts could also focus on the product's ability to bring people together, as it is popular among family members and friends.

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Pillow Inserts Customer Sentiment
The top 5 negative reviews are pillow, insert, quality, pillow insert, material. The most mentioned elements about pillow are flat(8.00%), slim(7.45%).
The top 5 positive reviews are pillow, insert, quality, size, pillow insert. The most mentioned elements about pillow are soft(13.02%), comfortable(6.33%).
not full3.92%
pillow insert4.06%
good quality5.00%
fit well3.21%
pillow insert3.99%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant aspect of concern for customers when it comes to pillow inserts is the quality of the pillow and the insert. The top 5 cons mentioned include issues with the pillow, insert, quality, material, and size. However, it's worth noting that the top 1 pro aspect mentioned is also the pillow, indicating that customers do appreciate a good quality pillow insert. To improve product development and selection, it would be wise to focus on improving the quality of the pillow and insert. This could involve using higher quality materials, improving the manufacturing process, or offering a wider range of sizes to accommodate different pillow sizes. Additionally, it may be helpful to address the concerns around the material used in the pillow insert, as this was also mentioned as a con. Overall, it's clear that customers are looking for high-quality pillow inserts that are comfortable and durable. By addressing the concerns mentioned in the data and focusing on improving the quality of the product, companies can better meet the needs of their customers and improve customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Pillow Inserts Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
make in the usa5

Based on the data above, it seems that customers are primarily motivated to buy pillow inserts based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, material, and other features. Price is also a factor, but it appears to be less important than the product description. Advertising attraction is mentioned, but it is a relatively small factor compared to the other two. To optimize an Amazon listing for pillow inserts, it would be important to focus on creating a detailed and informative product description. This could include information about the size, material, and other features of the pillow insert, as well as any special benefits or advantages it offers. It may also be helpful to include high-quality images that show the product from different angles and in different settings. Additionally, pricing should be competitive and clearly displayed, and any advertising should focus on highlighting the unique features and benefits of the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Pillow Inserts Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more stuffing70
more stuffing
more stuffed
more stuffing inside
more pillow stuffing
corner fuller
more filling inside35
more filling
more fill
more full26
more full
more filled
more filling
biy more full
more full of stuff
more firm full22
more firm
more firm full supportive
more firm & full
firmer or tigher21
fuller firmer
decent quality18
good quality
decent level of quality
decent quality
good high quality

Based on the customer feedback, it is clear that the majority of customers are looking for pillow inserts that have more stuffing and are fuller. This suggests that customers are looking for a product that provides more support and comfort when they are sleeping or resting. Additionally, a smaller number of customers mentioned that they prefer a firm pillow, which indicates that some customers may be looking for a product that provides more structure and support. To meet these customer expectations, sellers should prioritize product development that focuses on increasing the amount of stuffing in their pillow inserts. This could involve using higher quality materials or developing new manufacturing processes that allow for more stuffing to be added to each pillow insert. Additionally, sellers should consider developing pillow inserts that are specifically designed to be fuller, which could involve using different shapes or sizes to create a more voluminous product. In terms of marketing promotion factors, sellers should focus on highlighting the benefits of their pillow inserts in their marketing materials. This could involve emphasizing the increased support and comfort that their products provide, as well as highlighting any unique features or materials that set their products apart from competitors. Additionally, sellers should consider offering promotions or discounts to customers who purchase multiple pillow inserts at once, as this could encourage customers to try out their products and potentially become repeat customers in the future.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

The pillow is not fluffy whatsoever I do not recommend.
Lacie West
This is not it for a decorative pillow. Might look better if you put 2 of these pillows in one case. Extremely thin, flat, and flimsy.
Don't waste your money. Pillow is smaller than 12" x 24" and it is as flat as a piece of paper. I fluffed and fluffed, and not much happened. You can feel the lumps of stuffing in it, and they all go to one side. Feels like it has about 1/3 the amount of stuffing as it actually needs.
S sheet of paper has more fluff
Mary C.
Awful product. You can ball it up into one hand! For $17.99 this is a rip off!
The measurements worked well with my couch pillow cover, however it just wasn't fluffy enough. My pillow may need two to look full. I bought square once for my other pillows and they were perfect, and filled my pillow covers nicely.
A. Harris
This pillow tore apart just by lying on it. One of the pillows thus far has already exposed it's stuffing. Ridiculous 😠
They are the smallest pillows I’ve ever seen. They wouldn’t even work as a throw pillow. I don’t even know where I could find protectors to fit them
Tony B
Horrible! The cushion is completely gone.

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