Potato Chips Competitor Research

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Potato ChipsTotal ASIN: 11
Chocolate Covered Potato Chips (No-Melt Guarantee) (Milk Chocolate, Four Pounds)Top 1
Kettle Brand Kettle Gluten Free Chips Pepperoncini 8.5oz Snack Care Package for College, Military, Sports (12)Top 2
Blooms BLM1322 Melba Toast Original Lunch PackTop 3
Pringles Ranch Flavor Potato Chips, 5.96 ozTop 4
Nobel man plum throat candy ST 10 grains X10 pieces
Average Ratings
Total Reviews

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Based on the data provided, it seems that the potato chips product in question has a relatively high customer satisfaction rating. With an average rating of 4.52 out of 5 and a total of 111 reviews, it appears that many customers are happy with their purchase. However, it's important to note that this data only provides a snapshot of customer satisfaction and may not be representative of all customers who have purchased the product. It's also possible that the product has a relatively small customer base, which could skew the ratings. If you're considering purchasing this product, it's always a good idea to read through the reviews and see what other customers have to say. Look for patterns in the feedback and pay attention to any common complaints or issues that customers have experienced. Overall, based on the data provided, it seems that this potato chips product is worth considering if you're in the market for a snack. Just be sure to do your research and read through the reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Potato Chips Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is summer, the most common location is table, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the most common users of this potato chip product are friends, followed by brothers and daughters. This suggests that the product may be popular among younger people who are more likely to share snacks with their friends and siblings. In terms of where the product is used, it appears that it is most commonly consumed at a table, followed by in a car and in a freezer. This suggests that the product may be popular for snacking at home or on the go. The top two uses of the product are as a gift and for travel, which suggests that the product may be popular as a souvenir or snack to bring on trips. Overall, the data suggests that the target customer for this potato chip product is likely younger people who enjoy snacking with friends and family, and who are looking for a convenient and portable snack to take on the go. To appeal to this demographic, the company may want to focus on marketing the product as a fun and shareable snack that is perfect for social occasions and travel. They may also want to consider offering smaller, travel-sized packages of the product to make it easier for customers to take on the go.

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Potato Chips Customer Sentiment
The top 2 negative reviews are bag, chocolate. The most mentioned elements about bag are melt on(50.00%), big clump(25.00%).
The top 5 positive reviews are chocolate, chip, mantorville farm chip, chocolate flavor, combination of chocolate and potato chip. The most mentioned elements about chocolate are good(25.00%), good quality(12.50%).
melt on50.00%
big clump25.00%
good quality12.50%
mantorville farm chip12.50%
chocolate flavor12.50%
combination of chocolate and potato chip12.50%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of potato chips has mixed sentiment among consumers. The top con aspect mentioned most is the bag, which could refer to issues with packaging or difficulty in opening the bag. Additionally, there are several undefined cons mentioned, which could indicate a lack of clarity or specificity in consumer feedback. On the other hand, the top pro aspect mentioned most is chocolate, which suggests that consumers enjoy potato chips with chocolate flavoring. However, there are also several cons related to chocolate, such as a combination of chocolate and potato chip flavors not being well-received. To improve product development and selection in this category, companies could focus on improving bag design and addressing any packaging issues. Additionally, they could consider offering more unique and innovative flavor combinations beyond just chocolate. It may also be helpful to gather more specific feedback from consumers to better understand their preferences and concerns.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Potato Chips Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
spivey thing1

Based on the information provided, it seems that customers are primarily motivated to buy potato chips based on the product description. This suggests that customers are looking for specific information about the product, such as the flavor, texture, and ingredients. Some possible reasons why the product description is the top feature could be that customers want to know what they are buying before making a purchase, they want to compare different brands and flavors, or they want to ensure that the product meets their dietary needs or preferences. To optimize an Amazon listing for potato chips, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the flavor, texture, ingredients, nutritional value, and any other relevant details that would be important to customers. Additionally, it may be helpful to include high-quality images of the product, as well as customer reviews and ratings, to help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Potato Chips Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
are not expensive1
are not expensive
big more product1
more product
big saltier chip1
big saltier chip
contain more1
contain more
cool sleeve1
cool sleeve
do not arrive house as giant bar of chocolate1
do not arrive house as giant bar of chocolate

Based on the customer expectations mentioned, it seems that customers in the potato chips category are looking for affordable options, larger product sizes, and a preference for saltier chips. To meet these expectations, sellers could consider developing larger bags of chips with a higher salt content, while also keeping the price point reasonable. Additionally, they could explore offering different flavors and textures to appeal to a wider range of customers. In terms of marketing promotion factors, highlighting the affordability and larger size of the product could be effective in attracting customers. Additionally, emphasizing the saltier taste could appeal to those who prefer a stronger flavor profile in their snacks. Overall, it's important for sellers to prioritize product development based on customer feedback and preferences, while also considering marketing strategies that effectively communicate the unique features and benefits of their products.

Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

The 4 bags of chips were shipped together in one box, meaning no broken chips. They were super fresh and crispy. I like the home delivery, it keeps me from smashing them to pieces in a shopping cart, or in the car. Costs are the same but no taxes. I Recommend getting these 4 packs !! Lay's chips are always great.
Raven Shakti
Delicious!Feb. 2015
'Love this flavor!! Though it was only $10.00 when I purchased it and fell in love. I'm going to miss you!
Five StarsJan. 2017
Absolutely delicious!
Five StarsMay 2017
It's chocolate! :)
One StarOct. 2017
Product arrived melted into one chunk of chocolate.
Que Sera Sera
One StarMay 2017
came all melted and i could not use this, had to toss it
One StarSept. 2017
totally melted when delivered.
What can I say besides, this is an excellent product! Delivery was fast too!
Five StarsAug. 2017
Love these little chocolate morsels of happines ! Wish it contained more.
All melted in one big unusable ball. Thought they would have used a cooling sleeve to ship.

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