In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.
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Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.
Target your customers through customer profile
By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.
Ship products your customers love through sentiment analysis
Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.
Cons | |
|---|---|
| fan | 24.09% |
| loud | 8.07% |
| noisy | 7.54% |
| make noise | 1.59% |
| make a lot of noise | 1.41% |
| make a little bit of noise | 1.30% |
| product | 11.31% |
| adapter | 6.60% |
| plug | 5.48% |
| converter | 3.00% |
Pros | |
|---|---|
| usb port | 11.96% |
| good | 4.24% |
| convenient | 1.73% |
| allow us to charge 3 device at once | 1.10% |
| good addition | 0.71% |
| good feature | 0.47% |
| product | 9.73% |
| adapter | 8.82% |
| plug | 3.80% |
| converter | 2.43% |
Make the smartest sales decisions through Buyers Motivation
Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.
| Topic | Mentions |
|---|---|
| others | 34 |
| usb port | 5 |
| multiple outlet | 4 |
| usb outlet | 3 |
| charge multiple device | 2 |
Understand customers need for prioritizing what to build next
Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| petite size | 12 | small |
| last long | 9 | last long last in long |
| work | 8 | work |
| usb port | 6 | usb port output usb port usb plug in |
| ac prong fold down | 6 | prong fold up fold down prong plug prong fold down prong fold down prong fold flat |
| folding prong | 6 | prong fold prong fold in euro prong fold prong foldable |
| foldable plug | 5 | plug fold down plug fold in plug fold into device plug fold up plug part fold in |
| good | 5 | good |
| more | 5 | more |
| case | 4 | case |
Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.
