In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.
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Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.
Target your customers through customer profile
By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| taste | 6.41% |
| bland | 1.28% |
| chemical tasting | 1.28% |
| off putting | 1.28% |
| so so | 1.28% |
| solid | 1.28% |
| cheese | 6.41% |
| cheese sauce | 5.13% |
| texture | 3.85% |
| can | 2.56% |
Pros | |
|---|---|
| flavor | 26.35% |
| good | 19.16% |
| rich | 4.79% |
| fresh | 0.60% |
| like like | 0.60% |
| right | 0.60% |
| taste | 23.35% |
| texture | 4.79% |
| salsa | 3.59% |
| product | 2.99% |
Make the smartest sales decisions through Buyers Motivation
Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.
| Topic | Mentions |
|---|---|
| flavor | 1 |
Understand customers need for prioritizing what to build next
Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| cost more | 3 | cheaper |
| good packaging | 2 | good packaging |
| more | 2 | more |
| thickness good | 2 | good thickness flavor taste thickness good |
| 4 package with 4 packet | 1 | 4 package with 4 packet |
| 4 packet | 1 | 4 packet |
| big or pouch | 1 | big pouch |
| box | 1 | box |
| box size refrigerated truck dry ice | 1 | box size refrigerated truck dry ice |
| brighter soft less annoy | 1 | brighter soft less annoy |
In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.
