Reed Diffuser Oils Competitor Research

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Reed Diffuser OilsTotal ASIN: 11
Urban Naturals Stress Relief Eucalyptus Spearmint Reed Diffuser Oil Refill | Fill Your own DIY Diffuser Bottle! Includes Replacement Reed Sticks, 4 oz (2 Pack)Top 1
LOVSPA Pink Tuberose Romance Reed Diffuser Oil Refill | Mexican Tuberose, Indian Jasmine and Moroccan Orange Flower, 4 oz | Made in The USATop 2
LOVSPA Cashmere Woods Reed Diffuser Oil Refill with Replacement Reed Sticks | Amber Mimosa, Vanilla Musk & Apricot Nectar | Scent for Kitchen or Bathroom, 4 oz | Made in The USATop 3
Cocod'or COCODOR Reed Diffuser Oil Refill/Garden Lavender/6.7oz(200ml)/3 Pack/Aroma Therapy, Home Fragrance, Scented Oils, Oils for Reed Diffuser, Office Décor, DecorationTop 4
Pristine Lavender & Eucalyptus Scented Reed Diffuser Oil Refill with 5 Free Cotton Reed Sticks Fragrance for Office, Bedroom,Living Room, or Bathroom, Home Décor, 6 oz (180ml) | Calming & Relaxing
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Reed Diffuser Oils Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is christmas, the most common location is bathroom, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Reed Diffuser Oils Customer Sentiment
The top 5 negative reviews are scent, smell, bottle, fragrance, reed. The most mentioned elements about scent are faint(13.69%), not pleasant(2.07%).
The top 5 positive reviews are scent, smell, fragrance, product, diffuser. The most mentioned elements about scent are good(12.18%), long-lasting(3.85%).
not pleasant2.07%
not potent1.66%
hard to detect0.83%
not too strong3.53%
not overpower2.88%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Reed Diffuser Oils Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
black cherry scent1
fresh linen1
good smell1

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Reed Diffuser Oils Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle9
big bottle
bottle large
large bottle
bottle big
super strong8
powerful scent6
scent strong
strong scent
is not expensive5
is not expensive
is not pricy
aroma last long4
long-lasting scent
longer lasting scent
scent last long
smell linger longer
strong scent last long
last long4
last long
big size container3
big container
container pretty large
large container
smell good3
smell good
smell strong

Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

DiffuserFeb. 2020
I enjoy the smell but it is not very strong
M. E.
No good.Jan. 2020
Very very small for the price. Too much expensive.
Although expensive, this is a beautiful diffuser with a wonderful scent of lavender & sandalwood. I would buy it again.
Weak scent, imperceptible even in a small powder room. Waste of money. Annoyed really.
Jean Fink
I like very much
G. Mac
No scent, bad product. Buying another product from Kohls is better than this. It does not emit nor diffuse any scent. You have to stick your nose to it to smell anything.
Not smiling
PurchasedEarly review
ScentDec. 2019
Great scent!!
The scent is nice, but you can't smell it, as a room diffuser. I turned my reed sticks over several times during the first week to try and get the scent out there, but no luck. I used the refill in a old pier 1 bottle, that originally had longer sticks, so I tried some long bamboo skewers. That didn't help either. It's too bad, bc I like the scent, but it's too faint. Don't bother with this, it's a disappointment.
T. Bolton
This was not as I expected- the other reed diffuser refills I got were very fragrant, with nice scents. This wasn’t very interesting or fragrant
PurchasedEarly review
Long lastingFeb. 2020
Smells great

Learn More About This Report

Read More