Road Running Reviews Analysis

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Road RunningTotal ASIN: 14
Brooks Ghost 14 Women's Neutral Running ShoeTop 1
adidas Women's Puremotion-Adapt Running ShoeTop 2
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Road Running category has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 22,352 reviews, it is clear that many customers have had positive experiences with this product. As for advice, it would be helpful to read through some of the reviews to get a better understanding of what customers like about the product and what areas could be improved. Additionally, it may be beneficial to compare this product to similar products in the same category to see how it stacks up in terms of features, price, and overall value. By doing so, you can make an informed decision about whether this product is the right fit for your needs.

Target your customers through customer profile

By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.

Road Running Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this product is likely someone who is active and enjoys running or walking. The fact that the top two usages of the product are walking and running, and that the top three places to use it are the gym, hospital, and solid concrete, suggests that this is a product that is designed for use in outdoor or indoor environments where people are likely to be exercising or engaging in physical activity. In terms of the top three users, it's interesting to note that the daughter is mentioned more frequently than the wife or husband. This could suggest that the product is popular among younger people, or that it is often used by families who enjoy exercising together. It's also worth noting that the wife is mentioned more frequently than the husband, which could suggest that the product is more popular among women than men. Based on this data, some suggestions for the customer profile might include targeting active individuals who enjoy running or walking, as well as families who enjoy exercising together. It may also be worth targeting women specifically, as they appear to be more likely to use the product than men. Additionally, marketing efforts could focus on the product's durability and suitability for use in a variety of environments, such as the gym, hospital, and solid concrete.

Ship products your customers love through sentiment analysis

By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.

Road Running Customer Sentiment
The top 5 negative reviews are shoe, lace, fit, quality, heel. The most mentioned elements about shoe are narrow fitting(1.27%), hard to get on(1.03%).
The top 5 positive reviews are shoe, color, sneaker, fit, style. The most mentioned elements about shoe are comfortable(28.00%), good(4.59%).
narrow fitting1.27%
hard to get on1.03%
slip off in the heel0.21%
fit well2.17%
look good2.07%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the shoe aspect is the most mentioned both in the pros and cons of the Road Running category. This suggests that the shoe is a critical component of a runner's experience, and it is essential to get it right. The top cons mentioned are shoe, lace, fit, quality, and heel. This indicates that customers are concerned about the overall quality and fit of the shoe, as well as the durability of the laces and heel. On the other hand, the top pro aspect mentioned is also the shoe, indicating that customers appreciate a well-designed and comfortable shoe. To improve product development and selection, it is crucial to focus on the shoe aspect and ensure that it meets the needs and expectations of customers. This could involve investing in high-quality materials, improving the fit and comfort of the shoe, and addressing any issues with laces and heel durability. Additionally, it may be helpful to consider customer feedback on other aspects such as color, style, and sneaker design to ensure that the product meets the needs of a broad range of customers.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Road Running Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers in the Road Running category are primarily motivated by the product description when making a purchase. This could be because they want to know exactly what they are buying and how it will benefit them during their runs. Additionally, the fact that the product is recommended by friends and has a strong brand reputation also play a significant role in the decision-making process. To optimize Amazon listings for this category, it would be important to focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include information about the materials used, the design of the shoe, and any unique features that set it apart from other running shoes on the market. Additionally, it would be helpful to include customer reviews and ratings to further build trust and credibility with potential buyers. Finally, leveraging social proof by highlighting the fact that the product is recommended by friends and has a strong brand reputation could also be an effective strategy for driving sales in this category.

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Road Running Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long22
last long
last awhile
last longer
last longgggg
extra cushioning21
more cushion
real cushioning
more cushioning
more cushion support
more cushiony
stretch out18
stretch out
longer lasting14
last longer
in every color12
in every color
in color
every color
in alllll color
hold up10
hold up
fit good
half size5
half size big
half size
half size up
in half size
decent shoe5
good shoe
good quality shoe

Based on the customer expectations mentioned, it seems that customers in the Road Running category are looking for products that are durable, available in a variety of colors, and offer more features or benefits. To prioritize product development, sellers should focus on creating products that are built to last. This could involve using high-quality materials, incorporating reinforced stitching, or adding features that enhance durability. Additionally, offering a range of colors can help attract customers who are looking for a specific aesthetic or want to match their gear to their personal style. In terms of marketing promotion factors, sellers should highlight the durability and color options of their products in their messaging. They could also consider offering promotions or discounts for customers who purchase multiple items or who refer friends to their products. Additionally, showcasing the additional features or benefits of their products can help differentiate them from competitors and attract customers who are looking for more than just a basic running shoe. Overall, by prioritizing durability, color options, and additional features, sellers in the Road Running category can better meet the expectations of their customers and stand out in a crowded market.

Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

Roxanne Boyd
I bought these to replace a pair that I had purchased a few years ago. I couldn't put pressure on the heel of my right foot due to plantar fasciitis. This brand was recommended to me and within a few days of wearing these, my heel pain was gone. I'll never wear another brand of sneakers. They are worth the price and then some.
Pat Newman
I love these shoes! They are comfortable and supportive. They fit like I expected them to. Will definitely buy again!
TTSMar. 2020
TTS! So comfy!
Love Brooks shoes, have foot problems and a lot of trouble finding comfortable shoes—— these are great for walking and gym workouts
Very bad quality and in costco is half price
Great feeling and they look very nice
Hole developed in the side of the shoe inside of a month of wear. Only using it for calisthenics four days a week for an hour at a time. Contacted brooks ….. they won’t do anything. Said to contact the seller. But it’s about 3 days outside the 30 day return window. For $109 dollars I expected more than a month before they start to fall apart.
I bought two pair same size just a different color . First pair felt great just a little big , but what I needed. Second pair were like two sizes smaller even though I just ordered in a different color.
These are my absolute favorite pair of sneakers I’ve EVER owned!!! Extremely comfortable feels like walking on a cloud! Great arch support! My feet never hurt coming off an 8 hour shift where I’m on my feet all day! Wish I could afford a pair in every color
Good purchaseApr. 2022
Great shoes. Lightweight - not bulky. Will buy more colors.

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