Safety Equipment Competitor Research

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Safety EquipmentTotal ASIN: 10
Kasa 2K QHD Security Camera Pan/Tilt, Starlight Sensor for Color Night Vision, Motion Detection for Baby & Pet Monitor, 2-Way Audio, Cloud & SD Card Storage, Works with Alexa & Google Home (KC410S)Top 1
Regalo Swing Down 54-Inch Extra Long Bed Rail Guard, with Reinforced Anchor Safety SystemTop 2
VTech VM819 Video Baby Monitor with 19Hour Battery Life 1000ft Long Range Auto Night Vision 2.8” Screen 2Way Audio Talk Temperature Sensor Power Saving Mode and Lullabies, WhiteTop 3
Bed Rail for Toddlers - Extra Long Toddler Bedrail Guard for Kids Twin, Double, Full Size Queen & King Mattress - Baby Bed Rails for Children (Grey XL)Top 4
Infant Optics DXR-8 PRO Baby Monitor 720P 5" HD Display with A.N.R. (Active Noise Reduction), White
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.

Safety Equipment Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is night, the most common location is room, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Safety Equipment Customer Sentiment
The top 5 negative reviews are camera, battery life, monitor, battery, app. The most mentioned elements about camera are lose connection to the monitor(0.75%), do not work(0.52%).
The top 5 positive reviews are picture, sound, picture quality, night vision, camera. The most mentioned elements about picture are clear(5.09%), good(3.57%).
lose connection to the monitor0.75%
do not work0.52%
loose connection0.46%
bad quality0.17%
battery life7.04%
picture quality8.74%
night vision7.49%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Safety Equipment Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
talk back feature7
extended range4

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Safety Equipment Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long56
last long
last longer
lasted long
last long long
battery last longer42
battery last longer
battery last long
battery life last longer
battery life improvement
battery life last long
know sooner34
know sooner
longer lasting30
last longer
longer lasting
louder in27
Could be louder24
battery good23
battery life good
good battery
battery good
battery power good
good battery quality
turn up louder23
volume louder
sound louder
turn up volume
crank up volume more
speaker louder
add more sound22
more sound option
more sound
more sound setting
additional sound option
update more sound

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

Image is not very wide but its clear. The battery life is not very good and the connection breaks even when i am not moving. I also dont care for the music choices as i think white noise would have been more useful.
Jus fine
wellSept. 2021
360 degree rotation is a good function, and it is equipped with a mostly functional app to easily and simply control the camera.
Great for older toddler and traveling - no need for the expensive video cameras once your child is older and this meets the need when we have to travel and have him take naps!
As advertisedSept. 2018
Good product, no issues, easy to assemble
Perfectly simple baby monitor. We bought this because we cannot have video monitors for our foster babies. This one is perfect if you’re just needing a simple, easy to use baby monitor. 5 stars.
Jae Kottemann
Great product! I bought this a year and a half ago and the thing still works wonderfully! My only complaint is that if you take the parent unit off the charger, it doesn’t last very long and drains the battery pretty quickly. But I’ve gotten used to just using the charger with it at all times. No big deal!
This is a fine monitor, good value, easy to use, worked when I was in the backyard etc. I'm editing this post to say don't buy a second one... Our son is now 2 and we got a second monitor of the same style for our newborn... Made the old one start doing this really annoying beeping noise. The same noise it makes when it is not connected, but it is connected... And it does it in the middle of the night, randomly in the day since we tend to leave it on... Very aggravating. Customer service told me it's because the monitors are searching for signal and they basically get confused when there are two in the house. We ended up buying a different brand and have since not had the beeping.
Junk! Splurge for the nicer one!
Returned themOct. 2017
Very disappointed that the units turn on automatically when plugged in. So after plugging in, you have to wait for them to turn on and establish the link, then hold and press the power off button until they turn off. If you do not do this, they beep incessantly because the baby unit cannot be found. Also, they do not support battery recharging, so if you want them to be mobile, you have to install batteries to power the units. We did not realize this before ordering! Returned them...

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