Sesame Seeds Customer Insights

In the highly competitive e-commerce industry, it is essential for sellers to make use of Amazon review analysis tools to select products, improve consumer experience, and ultimately obtain better market sales and an enhanced brand presence. Through sentiment analysis, voice of customer research, Amazon review analyzers, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data it is possible to gain deeper insights into customer behavior and preferences. This information can then be used to craft more effective marketing strategies that directly meet customer needs and drive customer satisfaction.

Sesame SeedsTotal ASIN: 10
Pride of India – Garlic Minced – Gourmet Seasoning – Ideal for Dips/Sauces/Bread/Salad/Stir-Fries – Ideal Pantry Condiments – Easy to Use – 1.9 oz. Small Dual Sifter BottleTop 1
Organic Hulled Sesame Seeds, 50 Pounds – Whole Raw White Sesame Seeds, Non-GMO, Kosher, Vegan, Unroasted, Bulk. High in Iron, and Calcium. Perfect for Tahini Paste, Stir-fries, and Salads.Top 2
Ziyad Brand Tahini Sesame Paste, No Additives, No Preservatives, Perfect for Pita Bread, Meat, Vegetables and More! 16oz (Pack of 4)Top 3
SoCo Dark Roast Tahini Paste & Pesto, Pure Ground Plant-Based Tahini Sauce, Creamy & Zesty Sesame Paste, Gluten-Free, Non-GMO, Pack of 1 x 13.04 Ounces (380 Grams)Top 4
Baron's Pure Tahini Sesame Paste | Rich Creamy Taste for Hummus, Dips & Baba Ghanoush | Kosher, All-Natural, Keto-Friendly Ground Seeds | Vegan, Non-GMO, Gluten- & Peanut-Free | 2 Jars of 16 Oz.
Average Ratings
Total Reviews

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Based on the data provided, it seems that the product in the Sesame Seeds category on Amazon has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 3829 reviews, it suggests that many customers have had positive experiences with the product. As an AI language model, I don't have access to the specific details of the product, but based on the data, it would be safe to assume that the product is of good quality and meets the expectations of customers. If you are considering purchasing this product, it would be wise to read through some of the reviews to get a better understanding of what customers are saying. Additionally, it's always a good idea to compare prices and read reviews of similar products to ensure that you are getting the best value for your money.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Sesame Seeds Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is hummus snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Sesame Seeds Customer Sentiment
The top 5 negative reviews are tahini, seal, lid, product, bottle. The most mentioned elements about tahini are slim(4.73%), runny(2.03%).
The top 5 positive reviews are flavor, taste, tahini, product, consistency. The most mentioned elements about flavor are good(16.40%), rich(3.31%).
bad smell and texture0.68%
like like0.72%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Sesame Seeds has mixed sentiments. The top con aspect mentioned most is tahini, which is also mentioned in the top 5 cons of vacuum and tip. This suggests that tahini is a major pain point for consumers when it comes to sesame seeds. The seal, lid, product, and bottle are also mentioned as cons for vacuum, which could indicate issues with packaging and storage. On the other hand, the top pro aspect mentioned most is flavor, which is also mentioned in the top 5 pros of vacuum and tip. This suggests that consumers enjoy the taste of sesame seeds, but may have issues with other aspects of the product. Based on these findings, it may be beneficial for product development to focus on improving the packaging and storage of sesame seeds to address the issues with the seal, lid, product, and bottle. Additionally, finding ways to improve the consistency of tahini could help address the top con aspect mentioned most. It may also be helpful to conduct further research to understand why consumers are experiencing issues with tahini and how it can be improved. Overall, while sesame seeds have some positive aspects, there are also areas for improvement. By addressing these pain points, product developers can create a more satisfying experience for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Sesame Seeds Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
flavor is bold robust1
make tofu taste like1
mineral content1

Based on the data above, it seems that customers are primarily motivated to buy sesame seeds based on price and product description. The fact that price is the most frequently mentioned factor suggests that customers are looking for a good deal when purchasing sesame seeds. However, the fact that product description is a close second suggests that customers are also interested in learning more about the product before making a purchase. One possible reason why product description is the top feature is that sesame seeds may not be a product that customers are very familiar with. As such, they may be looking for more information about the product, such as its nutritional value, potential health benefits, and suggested uses. A well-written product description that provides this information can help customers make an informed decision about whether or not to purchase the product. Based on this data, some suggestions for Amazon listing optimization might include: 1. Focus on price: Since price is the most frequently mentioned factor, it's important to make sure that your prices are competitive. Consider offering discounts or promotions to attract customers. 2. Optimize product descriptions: Given that product description is the second most important factor, it's important to make sure that your product descriptions are informative and engaging. Consider highlighting the nutritional value and potential health benefits of sesame seeds, as well as providing suggestions for how they can be used in cooking. 3. Build brand reputation: While brand reputation was not as important as price or product description, it's still worth considering ways to build your brand's reputation on Amazon. This might include soliciting customer reviews, responding to customer feedback, and offering excellent customer service.

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Sesame Seeds Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
glass tumbler2
bottle glass
glass jar
last long2
last long
more paste2
more paste
screw on lid2
lid screw on
screw top lid
100 % organic1
Had been looking for a container with a seal on the lid.1
sealable container
air tight plastic1
plastic seal
bag big1
big bag

Based on the customer expectations mentioned, it seems that freshness, glass tumbler packaging, and long-lasting quality are the most important factors for customers when it comes to sesame seeds. Freshness is a key factor for customers as they want to ensure that the sesame seeds they purchase are of high quality and have not been sitting on the shelf for too long. Therefore, sellers should prioritize sourcing fresh sesame seeds and ensuring that they are stored properly to maintain their freshness. The mention of glass tumbler packaging suggests that customers are looking for a more premium and sustainable packaging option. Sellers could consider using glass packaging as it is more eco-friendly and can help to preserve the freshness of the sesame seeds. Lastly, customers expect sesame seeds to last long, which means that they should be able to store them for a longer period without losing their quality. Sellers could focus on developing sesame seeds that have a longer shelf life or provide storage tips to customers to help them keep the sesame seeds fresh for longer. In terms of marketing promotion factors, sellers could highlight the freshness and long-lasting quality of their sesame seeds in their marketing campaigns. They could also emphasize the use of glass tumbler packaging as a premium and sustainable option. Additionally, providing recipes and cooking tips that feature sesame seeds could help to increase customer interest and drive sales.

In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.

Amazon Reviews

Dorothy Bowie
Enjoyed cooking with the seasoning.
The flavors were amazing.
No sealedMay 2022
I received the Fennel Seed today but it was not sealed tight and the paper seal came off when I untwisted the cap. Ordered for a new recipe but I have never used Fennel Seed before so I am concerned.
As depictedJan. 2022
Just what it looks like. Tired of grinding whole fennel.
Laurel Shand
Have not used it yet, but it's the right stuff; you can smell it as soon as you open it. Tastes very good, too. Looking forward to putting it in my recipes very soon!
Product review solely on the fact that it arrived smashed. It was horribly packaged and shattered. However the spice smells amazing, so I would have loved if it had come in tact.
Good productMar. 2022
Good product, great price!
FantasticSept. 2022
Truth is I’m not a fan of the fennel flavor but this definitely added the perfect touch to my chili. Looking forward finding other recipes to add it too.
reviewFeb. 2022
Very pleased, thanks
Don ‘ like the flavor, but that is a personal preference.

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