Shoe Polishes Market and Competitor Report

In the highly competitive e-commerce industry, it is essential for sellers to make use of Amazon review analysis tools to select products, improve consumer experience, and ultimately obtain better market sales and an enhanced brand presence. Through sentiment analysis, voice of customer research, Amazon review analyzers, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data it is possible to gain deeper insights into customer behavior and preferences. This information can then be used to craft more effective marketing strategies that directly meet customer needs and drive customer satisfaction.

Shoe PolishesTotal ASIN: 10
Mink Oil for Leather Boots,SALTY FISH Leather Conditioner and Cleaner 3.52oz-Waterproof Soften and Restore Shoes,Saddles,Jackets,Purses,Gloves and VinylTop 1
FeetPeople Premium Shoe Cream 1.5 Oz, Various Colors!Top 2
Kelly's Shoe Cream - Professional Shoe Polish - 1.5 oz - Multiple Colors AvailableTop 3
Premium Boot and Shoe Cream Polish - Made in the USA - Red MooseTop 4
KIWI Instant Shine & Protect Liquid Shoe Polish, Black, 1 Bottle with Sponge Applicator, 2.5 oz, Pack of 3
Average Ratings
Total Reviews

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Based on the data provided, it seems that the shoe polish product in question has a high level of customer satisfaction. With an average rating of 4.55 out of 5 and a total of 6772 reviews, it's clear that many customers have had positive experiences with this product. As for advice, it's important to note that customer satisfaction is key to maintaining a successful product on Amazon. It's important to continue to provide high-quality products and excellent customer service to ensure that customers remain satisfied and continue to leave positive reviews. Additionally, it may be helpful to monitor customer feedback and make any necessary improvements to the product or customer experience based on that feedback.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Shoe Polishes Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is car, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Shoe Polishes product is primarily used by individuals who are concerned with maintaining the appearance of their leather goods, particularly in the context of travel. The top three users mentioned are the husband, daughter, and wife, which suggests that this product may be used by a variety of individuals within a household. The top three places to use the product are in the car, on leather furniture, and on boots, which indicates that individuals who use this product may be concerned with maintaining the appearance of their leather goods in a variety of contexts. Additionally, the top two usages of the product are for travel and cleaning, which suggests that individuals who use this product may be concerned with maintaining the appearance of their leather goods while on the go. Based on this data, it seems that the customer profile for this product may be individuals who are concerned with maintaining the appearance of their leather goods, particularly in the context of travel. These individuals may be willing to invest in high-quality shoe polishes to ensure that their leather goods remain in good condition, and may be interested in products that are easy to use and effective at removing dirt and stains. To appeal to this customer profile, it may be helpful to emphasize the convenience and effectiveness of the product, particularly in the context of travel. Additionally, highlighting the product's ability to maintain the appearance of leather goods in a variety of contexts (such as in the car or on furniture) may also be effective in attracting customers who are concerned with maintaining the appearance of their leather goods.

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Shoe Polishes Customer Sentiment
The top 5 negative reviews are product, color, shoe, sponge, polish. The most mentioned elements about product are do not cover well(1.16%), can not buff with a soft cloth and get it to shine(0.29%).
The top 5 positive reviews are color, shoe, product, polish, leather. The most mentioned elements about color are good(5.32%), good match for(2.21%).
do not cover well1.16%
can not buff with a soft cloth and get it to shine0.29%
do absolutely nothing to get my son white sneaker white again0.29%
do not cover scuff0.29%
good match for2.21%
match perfectly1.55%
matched my shoe0.66%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Shoe Polishes category has a mixed sentiment. While the top pro aspect mentioned is color, the top con aspect is also related to the product itself. Additionally, the other top cons mentioned include color, shoe, sponge, and polish, which suggests that customers have a variety of concerns when it comes to shoe polishes. In terms of product development and selection, it may be beneficial to focus on addressing the top con aspect related to the product itself. This could involve improving the formula or packaging to make it more effective and user-friendly. Additionally, it may be helpful to consider the other top cons mentioned, such as color and shoe, when developing new products or selecting existing ones to offer to customers. By addressing these concerns and offering high-quality, effective shoe polishes, it may be possible to improve the sentiment around this category and increase customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Shoe Polishes Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
color option1
come in a container instead of a bag1
good quality1

Based on the data provided, it seems that customers are primarily motivated to buy shoe polishes based on the product description. This is likely because customers want to know exactly what they are buying and what benefits the product will provide. Additionally, brand reputation and recommendations from friends also play a role in the decision-making process, but to a lesser extent. To optimize Amazon listings for shoe polishes, it would be important to focus on creating detailed and informative product descriptions that highlight the benefits of the product. This could include information about the ingredients, how to use the product, and what types of shoes it is best suited for. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, it may be worth investing in marketing efforts to build brand awareness and increase recommendations from satisfied customers.

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Shoe Polishes Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long6
last long
'before picture5
before after photo
before picture
darker color3
color shade darker
darker color
2 year ago2
year ago
4 last2
cover blemish2
cover scuff
polish cover blemish
good longevity2
longer lasting2
last longer

Based on the customer feedback, it seems that the most important expectation for shoe polishes is that they last long. This is mentioned six times, indicating that customers are looking for a product that will provide long-lasting protection and shine for their shoes. The second most common expectation is the "before picture," which is mentioned five times. This suggests that customers are looking for a product that can restore the original appearance of their shoes, rather than just providing a superficial shine. The third most common expectation is a darker color, which is mentioned three times. This indicates that customers are looking for a product that can enhance the color of their shoes, making them look newer and more vibrant. Based on these expectations, sellers should prioritize product development that focuses on creating a long-lasting shoe polish that can restore the original appearance of shoes and enhance their color. Marketing promotion factors should also focus on these key benefits, highlighting the long-lasting protection, restorative properties, and color-enhancing effects of the product. Sellers should also consider offering different types of shoe polishes to cater to different customer needs. For example, they could offer a range of colors to match different shoe colors, or they could offer different formulations for different types of shoes (e.g. leather vs. suede). By catering to different customer needs, sellers can increase their appeal and attract a wider range of customers.

Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

clare Frease
It’s very easy to use and my shoes look new.
Diane lawton
Color was great. Just what I needed
Looks like it's close to a navy blue but it's much lighter in color.
G.G. Miller
Applied easily. Restored my wife's Italian leather purse, to its original look. Perfect color match.
Bill P
ExcellentJun. 2020
Color matches my Ecco blue leather sneakers perfectly.
Not badDec. 2019
The cream does not restore the color like a kiwi polish. I purchased the blue and it definitely freshened up blue leather boots but failed to refinish the scuff marks.
It was creamy and easy to apply. Left a sheen on scuffed up navy flats. Arrived on time. Packed well.
Fine!Jan. 2020
I haven't been able to find a blue shoe polish in any store but I found it here on Amazon. Fast delivery and made my sad looking shoes into brand new looking shoes! Thanks!
It does not qualify as a Cream. It is a very thick paste consistency which was too difficult to apply. The part of the 1 shoe I ended up buffing at the recommended time was smear-y looking. Cannot recommend. Color was true, however--cobalt blue.
This polish leaves streak marks and doesn’t cover the scuffs…at all!

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