In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.
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Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.
Target your customers through customer profile
By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.
Ship products your customers love through sentiment analysis
Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.
Cons | |
|---|---|
| switch | 6.80% |
| bad quality | 0.97% |
| do not work | 0.97% |
| bad cheap bad | 0.49% |
| become loose upon the third time | 0.49% |
| cheap | 0.49% |
| product | 4.37% |
| tablet interface | 3.88% |
| sound | 3.40% |
| attenuation switch | 3.40% |
Pros | |
|---|---|
| sound | 16.98% |
| good | 8.30% |
| clean | 2.26% |
| clear | 2.26% |
| good quality | 1.13% |
| balance | 0.38% |
| sound quality | 9.43% |
| product | 6.79% |
| box | 3.77% |
| microphone | 3.40% |
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 5 |
| 4 " high impedance guitar input into a balanced xlr output . . . at the low 'microphone ' voltage | 1 |
| ability to play along w | 1 |
| convert a 1 | 1 |
| create | 1 |
Understand customers need for prioritizing what to build next
Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| more | 3 | more |
| improvement | 2 | improve upon improvement |
| 2nd work | 1 | 2nd work |
| 3-6db difference | 1 | 3-6db difference |
| 3.5 audio jack | 1 | 3.5mm jack |
| Could be a better "Quick Guide" for setup. | 1 | I would have appreciated a quick setup guide at least. |
| I wish I could give more positive feedback... it was kind of fun to play around with. | 1 | I wish I could give more positive feedback... it was kind of fun to play around with. |
| I wish there was a 3.5mm jack to plug in an mp3 player, as I do not play guitar, and use backing tracks. | 1 | I wish there was a 3.5mm jack to plug in an mp3 player, as I do not play guitar, and use backing tracks. |
| With improved manufacturing, it could be perfect. | 1 | Would be perfect if made correctly. |
| adjust pitch | 1 | adjust pitch |
Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.
