Sour Cream Insight

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Sour CreamTotal ASIN: 10
2023/01/19
Healthier Comforts Organic Sour Cream Powder | USDA Certified Organic, Kosher, Non-GMO, Gluten Free Food | Sour Cream Organic Powder for Seasonings, Snacks or Easily Reconstituted | Made In USA (8oz)Top 1
Daisy, Squeeze Sour Cream, 14ozTop 2
Doritos Sour Cream Chive Dip 300gTop 3
Vermont Creamery, Crème Fraîche, 8 ozTop 4
Daisy, Regular Sour Cream, 24 oz
Average Ratings
4
Total Reviews
369

Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.

Based on the data provided, it seems that the sour cream product in question has an average rating of 4.02 out of 5 and a total of 369 reviews on Amazon. This suggests that overall, customers are relatively satisfied with the product. However, it's worth noting that there may be some variability in the ratings and reviews, so it's important to read through them carefully to get a better sense of what customers like and dislike about the product. If you're considering purchasing this sour cream product, my advice would be to read through the reviews carefully to get a better sense of what customers like and dislike about it. Look for patterns in the feedback, such as common complaints or compliments, and use this information to make an informed decision about whether or not to buy the product. Additionally, keep in mind that individual preferences can vary, so what works well for one person may not work as well for another.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Sour Cream Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is fridge, the most common behavior is sour cream . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this sour cream product are children, followed by family members and husbands. The top places to use the product are in the fridge, at the grocery store, and in the house. The most common usage of the product is as a sour cream topping, followed by using it as a dip. From this data, we can infer that the target customer profile for this sour cream product is likely families with children, who are looking for a versatile and convenient product to use in a variety of settings. The fact that the product is most commonly used as a topping or dip suggests that customers are looking for a product that can add flavor and texture to their meals, without requiring a lot of preparation or cooking time. To appeal to this customer profile, the company could consider marketing the product as a family-friendly option that can be used in a variety of ways, from topping baked potatoes to dipping vegetables. They could also highlight the convenience of the product, emphasizing that it can be stored in the fridge and used whenever needed. Additionally, the company could consider offering recipe ideas or serving suggestions to help customers get the most out of the product.

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Sour Cream Customer Sentiment
The top 5 negative reviews are texture, sour cream, product, color, taste. The most mentioned elements about texture are bad(10.71%), have some powder grittiness(3.57%).
The top 5 positive reviews are sour cream, taste, flavor, product, squeeze bottle. The most mentioned elements about sour cream are creamy(3.17%), delicious(3.17%).
Cons
texture21.43%
bad10.71%
have some powder grittiness3.57%
liquid than creamy3.57%
more3.57%
not smooth and creamy3.57%
sour cream14.29%
product7.14%
color7.14%
taste7.14%
Pros
sour cream17.46%
creamy3.17%
delicious3.17%
last long3.17%
convenient1.59%
easy to spot1.59%
taste12.70%
flavor11.11%
product9.52%
squeeze bottle1.59%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the category of sour cream has mixed sentiment. The top pro aspect mentioned most is sour cream, which suggests that consumers enjoy the taste and texture of this product. However, the top 5 cons mentioned include texture, product, color, taste, and flavor, with texture being the most commonly cited issue. To address the texture issue, product development could focus on creating a smoother and creamier texture that is more appealing to consumers. Additionally, efforts could be made to improve the color and taste of the product, as these were also mentioned as cons. In terms of product selection, it may be beneficial to offer a variety of sour cream options that cater to different preferences. For example, some consumers may prefer a thicker and tangier sour cream, while others may prefer a milder and creamier option. Overall, while there are some areas for improvement, the fact that sour cream is the top pro aspect mentioned suggests that there is potential for this category to be successful with the right product development and selection.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Sour Cream Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
TopicMentions
No data

Based on the mentions provided, it seems that customers buy sour cream for various reasons such as enhancing the flavor of their dishes, using it as a dip or topping, and adding creaminess to their recipes. However, the top feature that motivates buyers to purchase this product is its product description. A well-written product description can provide customers with important information about the product, such as its ingredients, nutritional value, and suggested uses. This can help customers make informed decisions about whether or not to buy the product. To optimize an Amazon listing for sour cream, it is important to focus on creating a clear and concise product description that highlights the key features and benefits of the product. This can include information about the product's taste, texture, and versatility, as well as any unique selling points that set it apart from other sour cream products on the market. Additionally, including high-quality images and customer reviews can help to build trust and credibility with potential buyers, and may encourage them to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Sour Cream Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
long than 6 mo shelf life2
over year shelf life
package allow long shelf life
16 oz1
48 oz
acceptable sour cream1
acceptable sour cream
big more product1
more product
calcium chloride1
calcium chloride
carry normal sour cream light spire cream1
carry normal sour cream light spire cream
cheap1
cheap
daisy light1
daisy light
do not cost $ 11
do not cost $ 1
fresh product1
fresh product

Based on the information provided, it is unclear what the specific customer expectations are for sour cream. However, in general, customers may expect sour cream to have a tangy and creamy flavor, a smooth texture, and to be versatile in its use as a condiment or ingredient in various dishes. To prioritize product development, sellers should consider conducting market research to identify specific customer needs and preferences. This could involve gathering feedback through surveys, focus groups, or social media listening. Based on this information, sellers can develop new flavors or packaging options that meet customer demands. In terms of marketing promotion factors, sellers should focus on highlighting the quality and versatility of their sour cream. This could involve showcasing recipes that use sour cream as an ingredient, or emphasizing the freshness and natural ingredients used in the product. Additionally, sellers could consider partnering with influencers or food bloggers to promote their product and reach a wider audience.

Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

Don
Purchased
valumeFeb. 2019
Just what we needed for size and number of containers.
I ordered delivery from Amazon/Whole Foods and ordered regular sour cream. They gave me this instead despite saying no substitutions. This doesn't even *taste* like sour cream. It's disgusting and filled with vegetable thickeners and some kind of grainy substance that makes it taste more like thick mayo or salad dressing than sour cream. It's just terrible. Then when you go to report a problem with wrong item delivered to Amazon, the complaint link takes you to a page with a dog on it that says "oops" that page doesn't exist. So, you can't even complain about the wrong item being delivered. -- We gave it a try because it was here, but it doesn't even have the tangy sour cream taste. This is a recipe FAIL and whoever came up with this concoction should be get another type of job. Just yuck.
Paula
Purchased
Not taste yMar. 2022
Use with clavier, which wasn't tasty , they both came from the same place
Like this oneOct. 2022
Like this one for having for emergency use. Seems to work nicely in a pinch and it is shelf stable which is very good. Made in USA.
LindaMcCollum
Purchased
NO FLAVOR!!!
HorribleDec. 2022
Product arrived damaged. Tasted like a jar of mayo. Read the reviews before purchase. Not recommended.
Jeremy james
Purchased
Came broken can’t return
K
Purchased
Okay onlyJan. 2021
The texture was more liquid than creamy. It also had a sort of sweet aftertaste, wouldn't buy again
American cook
Purchased
I just put in a omelet and it was amazing 👏
Real
Purchased
It has a strange yellowish color, an odd texture kind of grainy or sandy, or rather powdery perhaps, and it doesn't taste good. I got rid of it and went for good ol' Daisy.

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