In the highly competitive e-commerce industry, it is essential for sellers to make use of Amazon review analysis tools to select products, improve consumer experience, and ultimately obtain better market sales and an enhanced brand presence. Through sentiment analysis, voice of customer research, Amazon review analyzers, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data it is possible to gain deeper insights into customer behavior and preferences. This information can then be used to craft more effective marketing strategies that directly meet customer needs and drive customer satisfaction.
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Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Target your customers through customer profile
By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.
Ship products your customers love through sentiment analysis
By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.
Cons | |
|---|---|
| dress | 17.45% |
| short for | 1.99% |
| itchy | 0.42% |
| come apart at the waist stitching | 0.10% |
| cut small on the bottom | 0.10% |
| difficult to put on | 0.10% |
| material | 6.58% |
| strap | 5.12% |
| top | 2.51% |
| tulle on the skirt | 0.10% |
Pros | |
|---|---|
| wear | 34.24% |
| look good | 19.08% |
| good | 14.64% |
| comfortable | 0.73% |
| dress | 26.60% |
| color | 6.61% |
| look | 4.71% |
| tulle | 1.60% |
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 6 |
| headband | 2 |
| backdrop | 1 |
| adorable | 1 |
| big bow | 1 |
Understand customers need for prioritizing what to build next
Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| size size | 4 | size big |
| fit | 4 | fit fit fit |
| small size | 4 | small size small |
| size up | 3 | size up |
| 2 size down | 3 | size down |
| another color | 3 | other color |
| good quality | 3 | good quality |
| large size | 3 | big size |
| long length | 3 | long |
| longer | 3 | longer |
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
