Special Occasion Customer Insights

In the highly competitive e-commerce industry, it is essential for sellers to make use of Amazon review analysis tools to select products, improve consumer experience, and ultimately obtain better market sales and an enhanced brand presence. Through sentiment analysis, voice of customer research, Amazon review analyzers, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data it is possible to gain deeper insights into customer behavior and preferences. This information can then be used to craft more effective marketing strategies that directly meet customer needs and drive customer satisfaction.

Special OccasionTotal ASIN: 10
BGFKS Layered Tulle Tutu Dress for Toddler Girls,Baby Girl Rainbow Tutu Princess Skirt Set with Flower Headband.Top 1
Newborn Baby Girl Clothes Toddler Long Sleeve Ruffle Romper Top Infant Skirt Set Little Girl Overall DressTop 2
LYXIOF Baby Girls Toddler Tutu Dress Long Sleeve/Sleeveless Princess Infant Tulle SundressTop 3
2Bunnies Girl Peony Lace Back A-Line Tiered Tutu Tulle Party Flower Girl DressTop 4
LZH Baby Girls Ruffle Lace Backless with Headwear,Bowknot Flower Dresses Pageant Party Wedding Baby Girl Christmas Dress
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.

Special Occasion Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is birthday, the most common location is beach, the most common behavior is wedding . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.

Special Occasion Customer Sentiment
The top 5 negative reviews are dress, material, strap, top, tulle on the skirt. The most mentioned elements about dress are short for(1.99%), itchy(0.42%).
The top 5 positive reviews are wear, dress, color, look, tulle. The most mentioned elements about wear are look good(19.08%), good(14.64%).
short for1.99%
come apart at the waist stitching0.10%
cut small on the bottom0.10%
difficult to put on0.10%
tulle on the skirt0.10%
look good19.08%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Special Occasion Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
big bow1

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Special Occasion Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
size size4
size big
fit fit
small size4
small size
size up3
size up
2 size down3
size down
another color3
other color
good quality3
good quality
large size3
big size
long length3

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

I order this two pack and another single dress. All three are 0-3m and all three are different physical sizes.
I love these!
Good enoughJul. 2021
Good enough
Caitlin G.
So cuteApr. 2019
Fits really well my daughter is 17 months but she is small for her age she still wears size 9-12 months and 18 months are too big for her, I got the size 12 months and it fits her perfectly, it does have a crease from being folded in the packaging and the texture seems a little uncomfortable. My daughter tried taking it off because of the straps but she spinned around in it because it was like her tutu she uses for dress up 😊
Ashton Savage
I loved it my baby chunky legs she looked so cute in it. Sizing accurate
This was a waste of money, it was beautiful before it was washed but after, it’s a mangled mess, the tulle keeps grabbing onto itself like Velcro! I cannot get it to lay flat!!! It looks awful! None of the tulle is hemmed, not even a simple rolled edge, and it’s not one piece all the way around, there is a gap on both sides in both layers of tulle, it’s not even stitched together!!!
This dress is perfect for a photoshoot. It’s not the best quality BUT I only used it once and I think it was worth it.
PrettyDec. 2019
The bang for your buck is there! You’ll regret not buying this, so just buy it! I got my daughter this dress for first bday pics and it’s adorable. I’ll be buying more colors and sizes for future photo ops.
Beautiful color I really love this dress

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