Spectrum Analyzers Customer Insights

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Spectrum AnalyzersTotal ASIN: 10
AURSINC NanoVNA SAA-2N V2.2 Vector Network Analyzer 50KHz-3GHz HF VHF UHF Antenna Analyzer Measuring S Parameters, Duplexer, Voltage Standing Wave Ratio, Phase, DelayTop 1
NanoVNA-H REV3.4 Vector Network Analyzer,10KHz -1.5GHz HF VHF UHF Antenna Analyzer Portable VNA with SMA AdapterTop 2
Upgraded NanoVNA-H4 Vector Network Analyzer, SeeSii Latest V4.3/4.2 10KHz-1.5GHz HF VHF UHF 4" Touch Screen Antenna Analyzer Measures S Parameters,Voltage Standing Wave Ratio, Phase,Delay, Smith ChartTop 3
AURSINC NanoVNA Vector Network Analyzer 10KHz -1.5GHz HW V3.5 HF VHF UHF Antenna Analyzer Measuring S Parameters, Voltage Standing Wave Ratio, Phase, Delay, Smith Chart with 2.8'' TouchscreenTop 4
Nanovna 10KHz-1.5Ghz Vector Network Analyzer Kit,SEESII MF HF VHF UHF Antenna Analyzer Measuring S Parameters, Voltage Standing Wave Ratio, Phase, Delay, Smith Chart with 2.8" Touch Screen
Average Ratings
Total Reviews

Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.

Target your customers through customer profile

By carefully analyzing customer profiles and their associated data, businesses can craft targeted solutions that meet the needs of their target audience. Leveraging voice of customer feedback, Amazon review analysis, and other audience research can give sellers invaluable insights into their customers preferences and behaviors. With this knowledge in hand, they can better design their products or marketing campaigns to appeal to the right customers and drive sales.

Spectrum Analyzers Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is christmas, the most common location is shack, the most common behavior is tune antenna system for . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Spectrum Analyzers Customer Sentiment
The top 5 negative reviews are touch screen, screen, product, instruction, touchscreen. The most mentioned elements about touch screen are do not work(3.35%), small(2.79%).
The top 5 positive reviews are product, software, touch screen, screen, build quality. The most mentioned elements about product are easy to use(2.79%), easy(1.12%).
touch screen18.99%
do not work3.35%
do not really work1.12%
easy to use2.79%
touch screen5.59%
build quality3.91%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Spectrum Analyzers Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
sound good1

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Spectrum Analyzers Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
case to
brighter screen2
screen brighter
brighter screen
more adapter cable2
more adapter
owner manual2
complete user manual
user manual
4.3 " screen1
4.3 " screen
40 db dynamic1
40 db dynamic
ack for calibration1
ack for calibration
extra adapter
add wifi or bluetooth1
wi-fi or bluetooth capability
advanced function1
advanced function

Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

GiftJan. 2023
Gift they liked it
Before you buy, go to the webpage for software updates, and you'll read that this product is a clone. The unit itself works well and seems accurate, only because its software is well written. However, because its a clone, the software update page doesn't support the unit. Also, the unit I got had a bad USB port right out of the box, and wouldn't charge or connect to the computer application.
Michael K
When the VNA arrived, the package contained 1 "open" standard and 2 "load" standards. One of those "load" should have been a "short", which was missing. These connectors are used in calibrating the VNA, which could not be done without the "short". I sent email to the company supplying these (in China) through Amazon's contact methods, explaining the missing item. A company representative responded fairly quickly. The factory was closed due to the Chinese New Year holidays, but they would send a "short" after the factory workers got back. The company has lived up to the commitment - I received the "short" standard in the mail today. It was sent from China.
A novice should not buy this. In the cloud folder they have a ssa2 manual but are selling a ssa2N device. there is a calibration pdf with a photo of a older device, i know because you can read the labels. the website they refer you to has files from 2014. one link is dead. it talks about male and female kits. just stupid crazy confusing. if i could figure it out, like had a manual, i would figure it out then. if you are testing uhf connectors you need adapters but i need a manual to tell me how to calibrate using the N load adapters they supply. so i went to github to look for manuals and firmware and encountered warning that this device was not approved or supported and being sold without permission. the battery lasts a long time. i had it on while i read a bunch of confusing things that were not for this device and a few hours later it still had close to full charge. they also should give you tips on how to prevent static discharge. i will try once more and it goes back. i thought i had instructions and reading the files you do not. maybe i can find one that is actually for this device. i tried the stark100 and it had a good manual but not calibration kit. this one has a partial kit. full if you only use N. Update: I got a message that they did not update their info. No kidding you are using outdated and incorrect information. a v2 is not a v2.2 N no less, no matter how many times you say it, it still does not make it true. This VNA market is like the wild west. My vna came with fw v1.3 and the saaN bin file will take it to 1.307 8/30/2022. we are then on our own. the group they refer you to does not support this model. in fact that group says this model is illegal. So a cloud folder is added with misleading info. misleading is a mild word. The H4 v4.3 model has a support system and no one is saying it is illegal. They all come from the wild wild far east so who knows. Dont wait 30 days trying to sort it out the 2.2N. If you look at the firmware that comes on it and match it to the website for the older V2 you will see they are not doing you any favors. I suspect they know noone is going dig deep until its too late. This is all the warning I can offer.
Love it!Nov. 2020
As a Telcom Radio Tech, this is awesome!
John A Bellas
This unit is solidly built, has newer brighter screen, GREAT for amateur radio use checking out antenna's and coax feed lines!! plus many other applications as well!!
4* because the unit works as advertised, but I had to replace a defective unit. Considering the price, the VNA works great for basic antenna tuneup and field measurements.
An expensive 'oops'. . . . This product is a variant on the open market and is not officially supported by the websites on the supplied documentation. I would return the item if I could as I cannot even find the original FW for the product out of the box. Hunt around and you can find FW for the 4" display units, but, it will lead to hours lost searching versus simply taking your measurements.
Absolutely loved this. Unfortunately, it didn't last. The screen shows white at this point. Depleted the battery to reset it, opened it to disconnect the battery, look for issues with bad caps or traces, no issue that I could see. If the manufacturer happens to read this, if you have any ideas, let me know. 2 stars for reliability.
I bought this to set up my antenna tuner to match the Ham Radio antennas. I checked the 40 m antenna and was able to adjust the SWR as low as possible. I also checked the 2m J-Pole antenna and saw the SWR over the full band. This was easy to use. There are YouTube videos showing how to use it. The seller also checked with me to make sure I had all of the correct connectors for calibrating it.

Learn More About This Report

Read More