Starter Cultures Customer Insights

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Starter CulturesTotal ASIN: 12
Bulgarian Yogurt Starter (Makes 14 Gal / 50 L)Top 1
Euro Cuisine RI1020 All Natural Yogurt Culture / Starter 2 Boxes ( Each Box Contains 10 - 3gr Packet)Top 2
Yogourmet Freeze Dried Yogurt Starter, 0.6 OzTop 3
Yo Gourmet Freeze Dried Yogurt Starter - 1 Box Containing 6 Each 5 Gram Packets - PACK OF 2Top 4
Cultures for Health Greek Yogurt Starter Culture | 2 Packets Dehydrated Heirloom Style DIY Probiotic Yogurt | Delicious for Smoothies, Granola and Berries, Tzatziki, Soup, & Other Healthy Snacks
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Starter Cultures Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is morning, the most common location is fridge, the most common behavior is gurt . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Starter Cultures Customer Sentiment
The top 5 negative reviews are yogurt, starter, flavor, culture, taste. The most mentioned elements about yogurt are runny(2.16%), tangy(2.16%).
The top 5 positive reviews are yogurt, flavor, taste, instruction, texture. The most mentioned elements about yogurt are delicious(6.64%), thick(4.98%).
bacterial smell to0.72%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Starter Cultures Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
correct active culture1
easy to use1
freeze dry form is more self stable1
good value1

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Starter Cultures Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
accurate thermometer2
temperature precise
more packet2
more packet
story true2
story true
1 2 star review1
one star review
1 4 tsp minimum amount starter1
1 4 tsp minimum amount starter
4 last1
Need better quality control1
quality control
addition honey1
addition honey

In conclusion, Amazon review analysis is a powerful tool for gaining important customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to make better use of the data available to them.

Amazon Reviews

Shweta Gupta
GoodOct. 2018
It's good. After making one batch you can use a little amout of yogurt to make another.
Darren R.
I had the highest hope for this starter. I really wanted to make non-dairy yogurt. Ebeytime I tried, it failed miserably. I tried to reach out to their customer service and I never got a response. I am so disappointed. I tried almond, coconut and oat milk. Non of which thickened up or even made yogurt. Just a liquid mess :(
Used with goat milk and gave me horrible gas pains but may be fine for someone else
I've been using this brand for years and it yields perfect yogurt batches every time. I highly recommend it if you want to make your own yogurt without gums, sugar or dairy by-products.
I bought this starter to,make coconut yogurt. My batch of coconut yogurt did not turn out well, but I think it was the fault of me or my recipe. I,had wanted to make coconut yogurt because of a recent lactose intolerance. After the coconut yogurt fiasco, I discovered a lactose free milk. Since I still had some of this starter left, I used it. It made the most delicious yogurt I’ve ever had! The texture was perfect - very firm and almost a bit chunky. Kind of a cross between yogurt and cottage cheese. Since I used all this starter, my next batch was with plain yogurt as a starter. This most recent batch was not nearly as good as the batch made with this starter. I decided to write this review when I came online to order more.
Giselle C
This was so easy to use in my yogurt maker. I've been spending a lot of money on non-dairy yogurt at the grocery store and this was fun to make. I have a cuisinart yogurt maker, I just mix this in with some agar agar, vanilla soymilk, and whatever fruit I want and it makes delicious yogurt.
Easy to use and vegan👍
I have extensive experience in making yogurt from either yogurt or yogurt starter powder. This one just doesn't work. It claims it could be used for cow milk. I tried in the yogurt maker following exactly the same process as I made yogurt before. After 10 hrs, the milk didn't change its shape nor smell. Half gallon milk got totally wasted. And it does not allow refund...
I used to make yogurt from soy milk. Followed all instructions very well. But yogurt is not well formed. But if I add kefir milk along with it the yogurt comes out good. Quite tangy flavourful. But without adding kefir culture milk the soy yogurt is watery has some chemical smell and taste is not good
Because I’ve been using this vegan yogurt starter for so long without a problem, I will continue to buy it. I make soy and cashew yogurt, almond yogurt, and coconut yogurt. I make them all with home made soy milk or home made almond milk, etc. My routine is to begin by using the vegan yogurt starter packet. Then, I recycle the yogurt by using several tablespoons of the yogurt to start a new batch. Around the fourth batch, the yogurt begins to have a mild sour flavor like sour cream. So, I use that batch as a vegan sour cream replacement; which is also my cue to go back to a fresh packet once again. So, I use an entire fresh packet out of every fourth batch of yogurt I make. So, one packet lasts about four rounds of yogurt making. Like I said above. One packet for the first batch and then 3 Tbs of fresh yogurt as my yogurt starter for the following 3 batches. So, I use the yogurt itself to start another batch, but only for about 4 rounds. I hope I made that clear for people trying to figure out how to make home made yogurt. But, I digress... I’m posting my honest review to sway people making a decision on what yogurt starter they’d like to buy.

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