Steering Columns Customer Insights

In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.

Steering ColumnsTotal ASIN: 10
Dorman 905-512 Steering Shaft Bearing Compatible with Select ModelsTop 1
Flexible Steering Coupling Steering Column Motor For Sonata Elantra Santa Fe Azera Veloster Kia Soul Optima Forte Cadenza Replaces 56330-4Z000 563152K000FFFTop 2
Dorman 425-176 Steering Shaft Compatible with Select ModelsTop 3
YOT New Upper & Lower Steering Column Cover Shroud with Tilt Steering Replaces 26072993Top 4
GM Genuine Parts 19177403 Intermediate Steering Shaft Boot
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Steering Columns Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is santa fe, the most common location is truck, the most common behavior is drive . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Steering Columns Customer Sentiment
The top 5 negative reviews are case, shaft, steering, product, steer wheel. The most mentioned elements about case are do not fit my phone(1.64%), bad quality(0.82%).
The top 5 positive reviews are color, case, shaft, part, steering. The most mentioned elements about color are good(20.40%), look good(2.80%).
do not fit my phone1.64%
bad quality0.82%
steer wheel3.28%
look good2.80%
beautiful dark purple0.80%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Steering Columns Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
shaft is one long solid stock of metal1

Understand customers need for prioritizing what to build next

Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.

Steering Columns Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
additional bolt1
new bolt
affordable rear ac line1
affordable rear ac line
apple logo1
apple logo
bolt change shape1
bolt change shape
bright blue led1
electrical bright blue color
case close1
case close
case more sturdy1
case sturdy
check prior1
check prior
chinese machine right size1
chinese machine right size

Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

2 months in and the product has started to shred apart. The rubberized coating has been falling apart.
amazing!!Mar. 2021
absolutely love this case!! super smooth and feels like it would protect my phone although i have yet to drop it.
I loved that it is not slippery at all!! Easy hold. 3 stars for durability because I threw my phone across the room did not crack the back of phone BUT WOULD NOT RECOMMEND doing that (obviously) lol 5 stars for sturdiness, the case hugged and stayed on my phone.
Dennis Ejim
DurableMay 2022
Very nice product , secure my phone like a safe. Love the color and waterproof. I trust this
Brooklyn H.
Like the feel of the case, it makes it easy to grip your phone. Doesn’t slide out of your hands. Like that it’s has raised edges around the screen and camera lens on the back. Like the color of the case (Mint). Like a few other colors may get some more of these. Like the added soft fabric on the inside, made it easy to put on my phone. Overall very happy with this case.
Taylor Dove
amazing phone case!! i’m obsessed! 😍😍😍😍
Amazing!!!Jul. 2020
I don’t have my iphone yet but I just wanted to buy a case that’ll be sturdy and would have a nice feel to it. It’s an amazing product, the inside is very soft so your iPhone doesn’t scratch. And the outside has a nice feel to it.
Tobias Morgan
within a month of using this case i dropped it once and it immediately broke. i was so surprised. very disappointed.
P Marshall
Poor qualityNov. 2020
The bottom portion of the case tore within 2 weeks of use.
Ny & Family
AMAZING!!!!Aug. 2020
This product is everything i expect plus more. I absolutely love the soft touch in the inside of the case.

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