In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.
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Top 4
Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.
Target your customers through customer profile
By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.
Ship products your customers love through sentiment analysis
By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.
Cons | |
|---|---|
| diaphragm | 18.12% |
| loose | 2.01% |
| bad | 0.67% |
| bend | 0.67% |
| big | 0.67% |
| break | 0.67% |
| product | 4.70% |
| ear piece | 4.70% |
| ear tip | 4.03% |
| hole | 3.36% |
Pros | |
|---|---|
| product | 11.98% |
| good quality | 6.25% |
| easy to install | 2.08% |
| compatible with the cardiology iv | 0.52% |
| fit my . stethoscope like a glove | 0.52% |
| fit perfectly on my stethoscope | 0.52% |
| fit | 10.94% |
| ear piece | 8.33% |
| sound | 6.77% |
| ear tip | 5.21% |
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| picture | 1 |
| quality | 1 |
| silicone | 1 |
| universal | 1 |
Understand customers need for prioritizing what to build next
Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 2 | last long last longgg |
| 2 pack | 1 | one pack |
| another color | 1 | other color |
| black dark grey option | 1 | grey option |
| case | 1 | case |
| cheap | 1 | cheap |
| cheap replace | 1 | replacement cheap |
| color choice good | 1 | choice of color |
| comfy tip by size | 1 | comfy tip by size |
| detailed | 1 | detailed |
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
