In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.
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Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the Thigh Supports category on Amazon has a relatively high level of customer satisfaction. With an average rating of 4.08 out of 5 and a total of 11,324 reviews, it suggests that customers are generally happy with the products in this category. However, it's important to note that this data only represents a small portion of the overall market for thigh supports, as it only includes reviews from Amazon customers. It's possible that there are other products in this category that are not sold on Amazon or have not been reviewed on the platform. If you're looking to purchase a thigh support, it's always a good idea to read reviews from multiple sources and do your own research to ensure that you're getting a product that meets your needs. Additionally, it's important to consult with a medical professional if you have any concerns about using a thigh support for a specific condition or injury.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the Thigh Supports product is primarily used by individuals who engage in physical activity, such as walking and working out at the gym. The top three users of the product are husbands, sons, and daughters, which suggests that the product may be popular among families who prioritize fitness and exercise. The top three places to use the product are under clothing, at the gym, and in the bathroom, which indicates that the product is versatile and can be used in a variety of settings. This may be appealing to customers who are looking for a product that can provide support and comfort during physical activity, as well as everyday wear. Based on this data, it may be beneficial for the company to target individuals who are interested in fitness and exercise, as well as families who prioritize health and wellness. The company could also consider marketing the product as a versatile option that can be used in a variety of settings, such as at the gym or under clothing. Additionally, the company may want to consider expanding the product line to include options that are specifically designed for women, as the data suggests that daughters are among the top users of the product. This could help to attract more female customers and increase sales. Overall, the data suggests that the Thigh Supports product is popular among individuals who prioritize fitness and exercise, and that there may be opportunities to expand the customer base by targeting families and women specifically.
Ship products your customers love through sentiment analysis
By taking advantage of sentiment analysis tools, businesses can uncover consumer dissatisfaction with products and decompose NR and PR automatically. Product quality issues, packaging suggestions, marketing loopholes, and inadequate service can all be presented in a digitalized format. Additionally, this data can be used to identify emerging trends before the competition and adapt the product accordingly. By combining problems found in VOCs with a set of quality problem solving procedures (CTQs), companies are able to establish a loop from issue to action that allows for continuous optimization of product quality.
Cons | |
|---|---|
| product | 9.10% |
| do not fit | 0.42% |
| big | 0.34% |
| do not offer much compression | 0.34% |
| bulky | 0.25% |
| do not roll down | 0.25% |
| velcro | 5.48% |
| sleeve | 5.14% |
| brace | 5.14% |
| material | 3.03% |
Pros | |
|---|---|
| brace | 11.78% |
| comfortable | 1.74% |
| good quality | 0.89% |
| fit well | 0.37% |
| light | 0.26% |
| easy to use | 0.21% |
| product | 11.15% |
| sleeve | 8.57% |
| material | 6.94% |
| fit | 6.57% |
Based on the data provided, the sentiment analysis of the Thigh Supports category is mixed. While the top pro aspect mentioned is the brace, the top cons include issues with the product, velcro, sleeve, brace, and material. The most common con mentioned is related to the product itself, which suggests that there may be room for improvement in the design or functionality of thigh supports. One suggestion for product development and selection would be to focus on addressing the most common cons mentioned in the data. For example, improving the quality of the materials used, ensuring a better fit, and addressing issues with the velcro or sleeve could help to improve customer satisfaction with thigh supports. Additionally, it may be helpful to conduct further research to better understand the needs and preferences of customers who use thigh supports. This could involve gathering feedback through surveys or focus groups, as well as analyzing customer reviews and ratings to identify common themes and areas for improvement. Overall, while there are some concerns with the Thigh Supports category, there is also potential for improvement and innovation in this area. By addressing the most common cons and focusing on customer needs, product developers and retailers can work to create thigh supports that are more effective, comfortable, and satisfying for users.
Make the smartest sales decisions through Buyers Motivation
Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.
| Topic | Mentions |
|---|---|
| others | 32 |
| size chart | 5 |
| stability | 3 |
| adjustable | 2 |
| compression part | 2 |
Based on the data provided, it seems that customers are primarily motivated to buy thigh supports based on the product description. This makes sense, as thigh supports are a specialized product that require a clear understanding of their features and benefits in order to make an informed purchase decision. Some possible reasons why the product description is the top feature could include the fact that customers want to know exactly what they are buying, how it will fit and feel, and what benefits it will provide. Additionally, customers may be looking for specific features such as adjustable straps, breathable materials, or targeted compression, and the product description is the best place to find this information. In terms of Amazon listing optimization, it would be important to focus on creating a clear and detailed product description that highlights the key features and benefits of the thigh support. This could include using bullet points to break down the different features, including high-quality images that show the product in use, and using customer reviews to provide social proof of the product's effectiveness. Additionally, it may be helpful to consider offering different sizes or styles of thigh supports to appeal to a wider range of customers.
Understand customers need for prioritizing what to build next
Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| large size | 19 | big size large large size size large big large size |
| help | 17 | help |
| work | 14 | work |
| petite size | 13 | small size for petite petite petite size small |
| tight | 13 | tight |
| know sooner | 8 | sooner |
| longer | 8 | longer |
| more | 8 | more |
| compression | 7 | more compression enough compression extra compression less compression |
| good | 7 | good |
Based on the customer expectations mentioned, it seems that customers who are interested in Thigh Supports are looking for products that are large in size, provide help, and are effective in supporting their work. To meet these expectations, sellers should prioritize product development that focuses on creating thigh supports that are larger in size, provide ample support, and are comfortable to wear for extended periods. Additionally, sellers should consider incorporating features that provide additional help, such as adjustable straps or compression technology, to further enhance the product's effectiveness. In terms of marketing promotion factors, sellers should highlight the product's size and support capabilities in their marketing materials. They should also emphasize the product's ability to help users perform their work or daily activities with ease. Additionally, sellers should consider partnering with influencers or experts in the field to promote the product and provide testimonials on its effectiveness. Overall, by prioritizing product development that meets customer expectations and highlighting these features in their marketing efforts, sellers can increase the appeal of their Thigh Supports and attract more customers.
Shulex VOC provides core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. Enables businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. This allows data to be converted into tangible actions that promote a balanced relationship between customers and brand.
