Travel Accessories Competitor Research

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Travel AccessoriesTotal ASIN: 10
Love You Sister, Sister Gift, Missing You, Send Love, Makeup Case, Toiletry Bag, Gift for FriendTop 1
Inspirational Makeup Case for a Special Sister Cosmetic Bag Always Remember You Are Braver than You Think Makeup Bag GiftTop 2
Average Ratings
Total Reviews

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Travel Accessories Customer Profile
The consumer group most commonly mentioned is sister, the most commonly moment of use is christmas, the most common location is plane, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Travel Accessories Customer Sentiment
The top 5 negative reviews are mask, material, fabric, zipper, bag. The most mentioned elements about mask are big(17.54%), a little small for my face(2.63%).
The top 5 positive reviews are mask, kn95 mask, quality, bag, material. The most mentioned elements about mask are comfortable(12.92%), light(6.27%).
a little small for my face2.63%
cheaply make1.75%
cover only the eye and not the majority of the face1.75%
fog your glass bad1.75%
good quality2.21%
easy to breathe and talk1.85%
kn95 mask12.18%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.

Travel Accessories Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
black leather look good1
breathable mesh1

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Travel Accessories Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
petite size2
small size
2 year1
2 year
6 month1
6 month
But there is lot of room for improvement.1
room for improvement
adult size1
small large for adult
bag big1
bag big

Amazon review analysis is a powerful tool for gaining customer insights that can help inform decision making and product development. Shulex VOC is an AI-powered platform that makes Amazon review analysis easier and more effective, allowing companies to leverage the data available to them. It provides companies with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This empowers businesses to unlock the power of voice of customer, leveraging AI modeling for an in-depth look at customer experience, product research & selection as well as improving quality and reputation. These insights then can be transformed into tangible actions that promote a balanced relationship between customers and brand.

Amazon Reviews

Get it done
No goodOct. 2021
Way to big… after a short time it sags and deforms. Only good if maybe you are sitting in one spot. Yuck
Very comfortable and breathable. Love that it is made in the U.S.A.!
Lori Coffey
I can breathe!!Sept. 2021
Great product
Awesome!Sept. 2021
Love this can breathe easily! You will love this!
Marsha Clark
Not breathable as advertised. Glasses still fog up.
Misleading description. Not breathable or comfortable
Comfortable to wear it and easy to breathe through. Thank you Six Oaks And Co!
Les Jackson
Love itOct. 2021
Like cheating. If you have to wear a mask this is the one. Barely there!
PerfectSept. 2021
Easy to breathe. Can't trust the medical masks.
ExcellentSept. 2021
Very thin but no one looking at me can tell. Perfect when required to wear a mask. Very comfortable and I can breathe! I will definitely order more.

Learn More About This Report

Read More