In today's fiercely competitive e-commerce space, choosing the right products and improving user experience is paramount for sellers to increase market sales and create a strong brand presence. By leveraging tools such as sentiment analysis, voice of customer research, feedback analytics, product research, audience analytics, competitor analysis and Amazon ratings & reviews data, sellers can gain a better understanding of their customer base to develop more targeted campaigns that directly meet customer needs and drive customer satisfaction.
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Looking at the bestseller rankings (BSR) and average star ratings for products within this category can give us a comprehensive idea of user demand and satisfaction. This information can help us create effective pricing strategies and product offerings, catering to customers needs and optimizing their market position.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Ship products your customers love through sentiment analysis
Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.
Cons | |
|---|---|
| lid | 14.63% |
| loose | 8.54% |
| do not fit tight | 1.22% |
| do not stay on | 1.22% |
| do not stay on properly | 1.22% |
| do not stay on the bottle that well | 1.22% |
| jar | 12.20% |
| bottle | 12.20% |
| seal | 8.54% |
| product | 7.32% |
Pros | |
|---|---|
| flavor | 29.38% |
| good | 20.90% |
| rich | 3.39% |
| like like | 2.82% |
| balance well | 0.56% |
| not to sharp | 0.56% |
| taste | 13.56% |
| product | 6.78% |
| pepper | 4.52% |
| relish | 3.95% |
Make the smartest sales decisions through Buyers Motivation
Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.
| Topic | Mentions |
|---|---|
| good relish | 1 |
| healthy | 1 |
| kimchi | 1 |
| organic ingredient | 1 |
Understand customers need for prioritizing what to build next
Prioritizing what to build next can be informed by analyzing customer sentiment through Amazon reviews and product research. Competitor analysis can also be used to gain insights into current and upcoming trends. Consideration of customer expectations is critical in creating successful products that will maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| big jar | 2 | big jar |
| amount of relish | 1 | amount of relish |
| are not expensive | 1 | are not expensive |
| available locally | 1 | available locally |
| big bottle | 1 | big bottle |
| bottle last two year | 1 | bottle last two year |
| buy bottle of two | 1 | buy bottle of two |
| cheap | 1 | cheap |
| chop ingredient finer or enlarge opening | 1 | chop ingredient finer or enlarge opening |
| contain good proportion of pepper cauliflower carrot | 1 | contain good proportion of pepper cauliflower carrot |
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
