In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
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Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.
Target your customers through customer profile
By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| chair | 37.33% |
| uncomfortable | 4.43% |
| squeaky | 2.03% |
| can not get comfortable | 1.84% |
| come apart | 1.23% |
| lean forward | 1.07% |
| seat | 7.85% |
| arm rest | 5.25% |
| arm | 3.15% |
| foot rest | 2.44% |
Pros | |
|---|---|
| chair | 51.77% |
| comfortable | 27.32% |
| easy to assemble | 7.02% |
| solid | 4.47% |
| good quality | 4.19% |
| not too difficult to assemble | 1.71% |
| assembly | 6.90% |
| seat | 3.80% |
| instruction | 3.61% |
| material | 3.45% |
Make the smartest sales decisions through Buyers Motivation
Companies must thoroughly understand the voice of their customers in order to make smart sales decisions. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in product research. Companies should also seek out customer feedback, analyze past purchasing data, and stay updated on market trends to devise effective pricing strategies. Additionally, businesses should focus on providing value to customers with competitive prices, relevant discounts, quality products and services, and excellent customer service. By considering buyer motivation and delivering value to customers, businesses will be able to make informed decisions that will lead to profitable long-term success.
| Topic | Mentions |
|---|---|
| comfortable | 10 |
| foot rest | 7 |
| rating | 6 |
| feature | 5 |
| flip up arm | 5 |
Understand customers need for prioritizing what to build next
Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 30 | last long last longer last awhile |
| A bit more padding would be nice. | 23 | more padding additional padding good padding use padding |
| extra cushioning | 23 | more cushion more cushioning extra back padding more cushion for butt more cushioned |
| good quality | 19 | good quality high quality low quality |
| additional seat cushion | 18 | more cushion on seat more seat cushion cushion in seat extra padding seat longer seat cushion |
| good | 17 | good |
| last year | 14 | last year last couple year last 2 year last 3 year last few year |
| more comfortable | 13 | more comfortable |
| more recline | 13 | recline recline more more comfortable recline recline good stay recline |
| more | 12 | more |
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
