Wearable Blankets Competitor Research

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Wearable BlanketsTotal ASIN: 19
HALO Disney Baby Finding Nemo Sleepsack 100% Cotton Wearable Blanket, TOG 0.5, Nemo Tie Dye, Large, 12-18 MonthsTop 1
Hudson Baby Unisex Baby Plush Sleeping Bag, Sack, Blanket, Boy Farm Animals, 12-18 MonthsTop 2
HALO Sleepsack Wearable Blanket Micro-Fleece, Elephant Texture, Grey, LargeTop 3
Nested Bean Zen Sack - Gently Weighted Sleep Sacks | Baby: 0-6 Months | Cotton 100% | Help Newborn/Infant Swaddle Transition | 2-Way Zipper | Machine WashableTop 4
HALO Sleepsack%100 Cotton Wearable Blanket, TOG 0.5, Animal Faces, Small
Average Ratings
Total Reviews

Through the analysis of bestseller rankings (BSR) and the average star ratings of products in this category, you can gain an understanding of user demand and levels of satisfaction. This data helps us make smarter decisions when it comes to pricing strategies and product offerings.

Target your customers through customer profile

By studying customer profiles and related data, businesses can develop an optimized product profile that resonates with the target audience. Collecting voice of customer feedback, Amazon reviews, and other audience research provides valuable insights into customer behaviors and preferences, arming sellers with the knowledge to craft products or campaigns that speak to the right customers and propel sales.

Wearable Blankets Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is night, the most common location is baby crib, the most common behavior is sleep . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Ship products your customers love through sentiment analysis

Sentiment analysis can be used to uncover consumer discontent with products, automatically divide NR and PR, and present data about product quality issues, packaging recommendations, marketing flaws, and inadequate service in a digitized format. Through the issues found in VOCs with CTQs, businesses are able to initiate a closed loop from problem to action that enables constant iterations and optimization of product quality. Additionally, customer emotion data can be analyzed to facilitate predictions of upcoming trends before competitors and customize products to meet customers’ needs.

Wearable Blankets Customer Sentiment
The top 5 negative reviews are zipper, material, sleep sack, fabric, neck hole. The most mentioned elements about zipper are break(3.26%), fail(0.98%).
The top 5 positive reviews are sleep sack, material, zipper, fabric, quality. The most mentioned elements about sleep sack are soft(3.80%), good quality(1.35%).
get stuck0.43%
hard to open and close0.40%
sleep sack5.47%
neck hole1.56%
sleep sack11.13%
good quality1.35%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Make the smartest sales decisions through Buyers Motivation

Companies should strive to understand customer needs and preferences by utilizing surveys and feedback, by analyzing data from past purchases, and by tracking market trends. Doing so will help them develop effective pricing strategies that are tailored to the buyer's motivation. Furthermore, businesses can boost their sales by offering customers value through competitive prices, appropriate discounts, quality products, convenient services, and exceptional customer service. Through understanding customer motivation and providing value, companies will be able to make educated decisions that will bring long-term success.

Wearable Blankets Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality3

Understand customers need for prioritizing what to build next

Companies should focus on understanding their customer needs in order to prioritize what to build next. Amazon review analysis, product research and competitor analysis provide valuable insights that can help inform decision making. Additionally, it is important to consider customer expectations when deciding what products and features to work on. Doing so will result in successful products that address customer needs, delivering a higher level of satisfaction and loyalty.

Wearable Blankets Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size52
large size
big size
size large
know sooner43
tell sooner
use sooner
2 zipper42
double zipper
two way zipper
single zipper
dual zipper
2 way zipper
bottom reverse zipper28
zipper start bottom
zipper start from bottom
zipper bottom
single reverse zipper
zipper at bottom
zipper bi directional or21
two way zipper
single reverse zipper
2-way zipper
zipper zip both way
2 way zipper
small size17
small size
size small
small or big
small sizing
continue longer
adult size14
adult size
make adult size
in adult size

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

Alyssa Harris
Daughter immediately started sleeping in crib. Ordered large size when she probably needed smaller and it still works great!
Vicki Dickson
Great giftJun. 2022
Looks great. Bought as a girt
Denis Gapeyev
Sleep saverAug. 2019
Awesome product. Our baby loved the suit and instantly slept MUCH better.
Stacey L
Did not prevent my 4 month old from rolling over in sleep and instead scared to use since she turned sideways in it - wish it worked for price but it didn’t
Mrs Sinopoli
This sleepsuit was recommended by our pediatrician to help transition our 9month old from her FP rock and play/sleep to her crib, it made such a difference! I was worried she'd get really hot but although very snug, it's not padded with insulation material so does not trap heat and make her too hot. Would be really great for swaddle transitioning too!
Julie Magnini
The BEST product invented for babies to help them sleep through the night!!
Jamie Morris
Sleep suit helped my 9 month old daughter sleep more soundly and for longer stretches at a time. However, she got sweaty sometimes while sleeping in it.
Five StarsFeb. 2017
My daughter slept 8 hrs straight her first night wearing this!
CozyDec. 2019
I love this swaddle. It’s nice and warm for a winter baby!
Game changerAug. 2019
I cannot recommend this enough! It has changed the bedtime/nap time game for us. It not only helps her fall asleep on her own, but she stays asleep for longer periods. Take all my money Merlin!!

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