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Earbud & In-Ear Headphones Amazon Product Research in 2023

Earbud & In-Ear Headphones Amazon Product Research in 2023

June 1, 2023
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Author: Big Y

Navigating the evolving landscape of 2023, this article will guide you to various strategic approaches to product research on Amazon, focusing on the power of the Amazon product research tool. Discover the art of product research Amazon style, and how this skill is an invaluable asset for all product managers. This blog further details how Amazon FBA product research can revolutionize your approach to sourcing and selling products. A significant advantage of product research tools for Amazon is their ability to present in-depth market analysis, including customer buying habits, competitor insights, and trend forecasting.

To uncover opportunities, analyze the competition, and make smart decisions to drive sales, the key is researching what customers really want - not just what’s trending. One of the best ways to do this is by diving into customer reviews on Amazon. By analyzing thousands of reviews, you can discover the earbuds and in-ear headphones that customers absolutely love. You’ll find the features that delight them and the pain points that still need solving. You’ll see what competitors are doing well and where they’re dropping the ball. Most importantly, you’ll find those hidden gems - the products that are flying under the radar but have the potential to be breakout stars. If you want to dominate the earbud and headphone market in 2023, this is where you need to start. Review mining on Amazon is how you’ll gain the insights to develop products customers will go crazy for.

Trends in Wireless Earbuds and in-Ear Headphones

To stay on top of the latest trends to find winning products. One area that’s constantly evolving is wireless earbuds and in-ear headphones. Here are some of the trends you should be aware of:

•True wireless earbuds are dominating the market. Completely wireless earbuds with no cords between the buds are what customers want. Models like the Apple AirPods and Samsung Galaxy Buds have led the way. Competitors will continue releasing new true wireless options.

•Noise cancelation is a must-have feature. Whether it’s active noise cancelation (ANC) using tiny microphones or passive noise isolation provided by in-ear tips, customers expect earbuds that block out ambient noise. ANC provides the most advanced noise reduction and will likely improve over time.

•Fitness tracking and health monitoring are integrated. Some earbuds now have built-in fitness tracking to monitor metrics like steps taken, distance traveled, and calories burned. Heart rate monitoring is also becoming more common. These features allow people to ditch fitness trackers and use their earbuds to track health and workout data.

•Personalization and customization are increasing. From customizable tap controls to changeable ear tips in different sizes, companies recognize that one-size-fits-all earbuds won’t satisfy customers. More earbuds will provide an adjustable and personalized experience.

•Prices are declining. Although premium earbuds still cost $200-$300, lower-priced yet high-quality options are emerging. Customers will have more affordable choices, allowing more people to buy wireless earbuds.

Using these trends, you can determine which products and features to focus on. Competitor research will reveal how other companies are addressing these trends and where the opportunities lie. The earbud and in-ear headphone market is ripe for innovation, so get ready to make some strategic decisions in 2023!

Top 10 Bestselling Earbuds & in-Ear Headphones on Amazon

For earbuds and in-ear headphones, Amazon is a treasure trove of data. Their bestseller lists show you exactly what customers are buying the most, which can present some conclusions about this niche market.

Checking the top 10 bestselling earbuds and in-ear headphones is a great way to uncover opportunities and see what the competition is doing. Here are the current bestsellers:

•Apple AirPods Pro - Apple’s premium true wireless earbuds with active noise cancelation. No surprise these are number one.

•TOZO T10 Bluetooth 5.0 Wireless Earbuds - Budget-friendly true wireless earbuds with over 100,000 reviews and a 4.5-star rating.

•Sony WF-1000XM3 Industry Leading Noise Canceling Truly Wireless Earbuds - Sony’s high-end true wireless earbuds with noise cancelation and amazing sound quality.

•Boltune Bluetooth V5.0 in-Ear Stereo Wireless Headphones - Neckband-style wireless earbuds with 15-hour battery life and water resistance.

•Anker Soundcore Life P2 True Wireless Earbuds - Another highly-rated, affordable true wireless option from Anker with 40 hours of total playtime.

•JBL Tune 125TWS True Wireless In-Ear Headphones - True wireless earbuds from respected brand JBL with a bass-forward sound signature.

•TOZO NC2 Hybrid Active Noise Canceling Wireless Earbuds - TOZO’s true wireless earbuds with hybrid active noise cancelation at a budget-friendly price.

•Wireless Earbuds Occiam Bluetooth Headphones - No-frills true wireless earbuds with an impressive 100-hour battery life for under $30.

•Wireless Earbuds, Boltune Bluetooth V5.0 in-Ear Stereo - Neckband-style wireless earbuds with 16-hour battery life and IPX7 water resistance.

•Anker Soundcore Liberty Air 2 Wireless Earbuds - Highly-rated true wireless earbuds from Anker with 28 hours of playtime and a comfortable fit.

Studying the top products like these on Amazon gives you invaluable insight into opportunities, competitors, and trends in the earbuds and headphones market. Use these findings to make strategic decisions and build products people will love.

How to Do Product Research for Earbuds and in-Ear Headphones

Analyze the Market

As a product manager, the first step is to analyze the overall market for earbuds and in-ear headphones. Look at current trends, growth projections, and segments where there are opportunities. The wireless earbud market, for example, is booming and expected to reach $15 billion by 2025. Within this, certain segments like workout earbuds or noise-canceling earbuds are outpacing the overall category.

  • Identify segments with the most growth potential. These could be ideal areas to focus new product development.
  • See what features and price points are most in demand. Look at reviews and questions on sites like Amazon, Best Buy and tech blogs to determine what customers want most in their earbuds.
  • Check out the competition. See what major brands like Apple, Bose, Sony and Sennheiser are offering, their pricing, marketing and how customers rate their products. Look for gaps you could fill or ways to differentiate.

Find Winning Products

Once you understand the market, start evaluating individual products. On Amazon, sort earbuds by average customer review, best-selling or most wished for. The products at the top of these lists are obviously resonating with customers.

  • Read through reviews to determine why people love these earbuds. Make a list of the most frequently mentioned features, sound quality notes, fit comments, etc. These attributes could be key to developing a winning product.
  • Check the product specs and images to see the design, included accessories and other details. Compare the features and quality to the product’s price to assess its value for customers.
  • See how many reviews the product has. More reviews generally mean higher sales volume and more opportunity. But also look at the ratio of 5- and 4-star reviews to lower-rated ones. Around 70-80% positive reviews is a good target.

Uncover Competitors’ Strategies

Look beyond just the product to understand your competitors’ overall strategies. Things like their marketing messages, brand positioning, and where/how they sell their products.

  • Study their product listings on Amazon and other sites. See what details and images they include, how they describe the key features and benefits, and the lifestyle portrayed in any photos. Their messaging and positioning can inform how you market your own product.
  • Check if competitors sell on their own website in addition to major retailers. If so, analyze their ecommerce site to see their branding, product lineups, bundling and upselling offers, etc.
  • See if competitors are active on social media and how they engage with customers and promote their brand there. The content and conversations can provide additional insights into their strategies.

Following these steps to thoroughly research the market, evaluate top-selling products and analyze competitors

Know Who's using, When to use, What for to use, Where to use such products

As a product manager, you need to know exactly who will be using your earbuds and headphones. Are you targeting audiophiles looking for high-end sound quality? Athletes in need of wireless buds for working out? Teenagers wanting an affordable pair of in-ear headphones?

Once you determine your target customers, analyze how they will use the product. Audiophiles may use high-end over-ear headphones at home for critical listening, while athletes will use wireless earbuds at the gym. Teenagers are more likely to use in-ear headphones on the go with their phones. Understanding the context in which people will use your product allows you to optimize features and design.

Using Shulex VOC we can analyze at most top 30 products of Earbuds BSR or just Amazon search results of 'Earbuds'. Here I take an example for the top 30 products from Amazon search result page.

Know Your Target Customers

Who:

According to data from Shulex VOC, earbuds products are popular among different groups of people. Among them, husbands have the highest percentage of positive feedback, with a rate of 16.06%. Sons and daughters also have a high rate of positive feedback, with rates of 14.72% and 13.52%, respectively. Wives have a slightly lower rate of positive feedback, with a rate of 12.97%. Finally, friends have the lowest rate of positive feedback, with a rate of 9.26%. Overall, the data suggest that earbuds products are well-received by a variety of people, with husbands being the most satisfied group.

When and Where Are They Using It?

Think about when and where your target customers will use the earbuds or headphones. Are they using them:

  • On public transit during their commute?
  • At work or school in between classes or on breaks?
  • While exercising at the gym or outdoors?
  • Relaxing at home while doing chores or hobbies?

The setting in which the product will be used impacts important factors like noise isolation, wireless connectivity, and comfort. Earbuds or headphones meant for use on noisy public transit will require excellent noise cancelation, while those for at-home use may focus more on high-quality sound.

Where:

According to data from Shulex VOC, customers use earbuds products in various places. The majority of customers use earbuds while working out at the gym, which accounts for 24.15% of the total usage. The second most popular place is in their pocket, which accounts for 8.71% of the total usage. Customers also use earbuds in their car (5.38%), at home (5.59%), and on a plane (4.25%). However, there were some complaints about the product, with the highest number of complaints being in the gym (21.76% of gym usage), followed by pocket usage (27.27% of pocket usage). Despite the complaints, the majority of customers had positive experiences with earbuds in all aspects.

When:

According to data from Shulex VOC, customers use earbuds products mostly for everyday purposes, accounting for 29% of the total count. Nighttime usage comes in second at 9.74%, followed by Christmas at 10.74%. All-day usage and morning usage have the lowest percentages at 5.25% and 5.19%, respectively. It's worth noting that the data includes both compliments (pr) and complaints (nr) from customers.

What Are They Using It For?

Finally, determine what types of audio your target customers will be listening to with the earbuds or headphones. Are they using it primarily for:

  • Music streaming? Focus on frequency range, bass, and overall sound quality.
  • Audiobooks or podcasts? Emphasize clear mids and highs for voice.
  • Gaming? Low latency and surround sound are key.
  • Phone calls? Include a high-quality microphone and noise cancelation.

By analyzing who will use your earbuds or headphones, when and where they’ll use them, and what they’ll use them for, you’ll gain valuable insights to help develop a winning product. You’ll be able to make smarter decisions about features and design to maximize opportunities and sales.

According to data from Shulex VOC, customers use earbuds products mostly for working out, accounting for 9.19% of the total count. Listening to music comes in second at 6.68%, followed by running at 5.21%. Giving earbuds as a gift and using them for phone conversations have the lowest percentages at 5.04% and 4.2%, respectively. It's worth noting that the data includes both compliments (pr) and complaints (nr) from customers.

Sentiment analyzes how people feel about such products from reviews

Analyzing Customer Reviews

One of the best ways to understand how customers truly feel about earbuds and in-ear headphones is to analyze reviews. Customer reviews provide a wealth of qualitative data that can help shape product decisions. Using Shulex VOC to analyze reviews, you can uncover key insights to improve your products and boost sales.

Shulex VOC uses natural language processing to detect the sentiment and emotions in customer reviews. It can tell you if reviews are mostly positive, negative or neutral. Look for products with overwhelmingly positive reviews, as these are more likely to be customer favorites and bestsellers. Pay attention to reviews mentioning specific features or attributes that customers love. You may want to emphasize these in your product listings and marketing.

Negative reviews also provide value, as they highlight opportunities for improvement. Look for common complaints or issues across multiple reviews. These could signify problems with the product design, quality or functionality that you need to address. Make note of reasonable feature requests as well. While you can’t please everyone, incorporating highly requested attributes may make the product appeal to more customers.

Shulex VOC also groups reviews by attributes like sound quality, comfort, connectivity, and battery life. Check the sentiment for each attribute to pinpoint strengths and weaknesses. For example, if reviews praise the sound quality but criticize the battery life, you could work to improve battery performance in the next product iteration. Competitor analysis using Shulex VOC may uncover attributes your products are lacking in comparison.

In addition to sentiment, analyze the language used in reviews. Look for words and phrases that evoke emotion like “love,” “perfect,” “disappointed” or “frustrating.” Emotional reviews, whether positive or negative, demonstrate how much customers care about your products. They provide meaningful feedback to build better customer experiences.

Review analysis using a tool like Shulex VOC helps you stay on the cutting edge of customer needs and expectations. By understanding how people truly feel about your earbuds and in-ear headphones, you can make smarter product decisions, improve customer satisfaction and gain a competitive advantage. Staying attuned to the voice of the customer is key for any product manager.

Know most customers' buying motivations

To maximize sales of your earbud and in-ear headphone products, you need to understand what motivates customers to buy. People don’t usually make purchasing decisions based solely on features and price. There are underlying reasons why they choose one product over another.

Convenience and Ease of Use

Many customers buy wireless earbuds because they want the convenience of listening to music or taking calls without dealing with cords. They’re looking for an easy, seamless experience. Focus on emphasizing how your product connects automatically, has a long battery life, and intuitive controls. Also highlight any smart features like auto-pause when removing an earbud.

Style and Fashion

For some buyers, tech accessories are a fashion statement. They want earbuds that look stylish and complement their image. If your product comes in different colors or has a sleek, eye-catching design, promote that. Collaborate with influencers and brands that match your target customers’ lifestyle and sense of style. Sponsor music festivals or other events where people will be seen wearing your product.

Sound Quality

Audiophiles and music lovers choose earbuds primarily based on sound quality and performance. They want to hear all the details in their audio with clarity and depth. Promote specifications like wide frequency range, noise isolation, customized EQ settings and high-definition codec support. Get expert reviews and customer testimonials raving about the immersive, high-fidelity sound. Offer a free trial so people can experience the difference themselves.

Brand Trust

Established brands with a reputation for quality and reliability have an advantage. Customers feel more confident buying from a brand they know and trust. Build your brand authority by consistently delivering great products, service and support. Get media coverage and customer reviews and testimonials. Sponsor influencers and events aligned with your brand values. Give people a reason to trust you and keep coming back.

By determining what motivates your target customers to buy, you can focus your product marketing and messaging on the benefits and experience that matter most to them. Speak to their underlying needs and desires, not just the technical features. Build a brand they can rely on. Do this, and your earbud and headphone products will sell themselves.

Understand customers' needs for prioritizing what to build next

To build products that customers truly want and need, you need to understand their pain points and priorities. To uncover insights to shape your product roadmap. Here are some tips to understand your customers and determine what to build next.

Analyze product reviews and ratings

What are customers saying about existing products? Look for common complaints, frustrations, and suggestions for improvement. See what features and attributes customers value most. Look at both positive and critical reviews to get a balanced perspective.

Conduct user interviews

Speaking directly with your target customers is one of the best ways to gain actionable insights. Ask open-ended questions about their experiences, needs, and desires. Look for patterns in their responses to determine key areas of opportunity.

Monitor social media and forums

See what customers are saying on Twitter, Facebook groups, Reddit, and industry forums. Look for frequently discussed topics, questions, and suggestions. Pay attention to the language they use to describe concepts—it will help you build a product that speaks their language.

Run surveys and polls

Surveys are an easy way to get quantitative data on customer opinions and preferences. Ask about product attributes, new features, pricing, and more. Look for areas where there are clear winners to determine top priorities. Open-ended questions can also provide qualitative insights.

Consider seasonality and trends

Think about how customer needs may change over time based on seasons, holidays, and industry trends. For example, headphones used for exercising may be higher in demand going into the new year. Look at historical data on your product and related products to anticipate important trends.

By analyzing reviews, conducting user research, monitoring social media, running surveys, and considering important trends, you'll gain valuable insights into your customers' needs and desires. Use these findings to determine key areas of opportunity and prioritize what to build next for your product. Focusing on the problems and priorities that matter most to your customers will lead to a product that sells.

FAQs About Earbuds and in-Ear Headphones on Amazon

What are the most popular types of earbuds and in-ear headphones?

The two most popular styles are:

  • Wired earbuds - Classic earbuds with a cable connecting the two earpieces. Popular, affordable and compatible with most devices.
  • True wireless earbuds - Completely wireless earbuds with no cables. More expensive but offer ultimate portability and convenience. Popular brands include Apple AirPods, Samsung Galaxy Buds, Jabra Elite, etc.

What features should I consider when buying earbuds or in-ear headphones?

Some key features to consider include:

  • Sound quality - Look for earbuds that produce clear, balanced sound with punchy bass and crisp highs. Noise cancelation can also help block out ambient noise for better audio.
  • Comfort - Lightweight earbuds that fit securely and comfortably in your ears are best. Look for different sized ear tips to get the right fit.
  • Battery life - For true wireless earbuds, look for at least 5-6 hours of playback per charge. The charging case should provide at least 2-3 additional charges.
  • Water resistance - If you want to use your earbuds for exercise or in rainy weather, look for a water-resistant or waterproof rating of at least IPX4 or higher.
  • Controls - Easy-to-use controls for playback, volume, calls, voice assistants and more. Touch controls or physical buttons are good options.
  • Added features - Some earbuds offer extra features like ambient sound mode, wireless charging, in-ear detection, customizable EQ, etc. Consider what features are most useful to you.

How much do earbuds and in-ear headphones cost?

You can find earbuds and in-ear headphones at a wide range of price points:

  • Under $50 - You can get a decent pair of basic wired earbuds or simple true wireless earbuds for under $50. Sound quality and features will be limited but fine for casual listening.
  • $50 to $150 - This range will get you high-quality wired earbuds or true wireless earbuds from reputable brands with good sound, comfort, battery life and extra features. Great for most people.
  • $150 and up - Higher-end audiophile earbuds, noise-canceling earbuds and premium true wireless earbuds from brands like Sennheiser, Sony, Bose and Master & Dynamic. For those wanting the best sound and features.

In the end, choose earbuds that fit your listening needs, lifestyle and budget. With so many great options available, you're sure to find a perfect pair!

Conclusion

So there you have it, a quick overview of how to research earbuds and in-ear headphone products on Amazon using Shulex VOC. By analyzing reviews, questions, and discussions around popular products, you've gained valuable insights into what customers want, what the competition is doing, and how you can make smarter decisions for your product roadmap. Now you can find those winning products, create a strategy to maximize sales and stay one step ahead of the competition. Using the Shulex VOC tool, you have everything you need to become an expert in your product category and build something customers will love. What are you waiting for? Start researching and build the next big thing!

Free Amazon product research tools, instrumental in driving product success without the hefty price tag. We also emphasize the importance of free Amazon product research tool trial periods in assessing tool effectiveness. This blog is a goldmine for Amazon product managers as we're offering our premium Amazon product research tool for free for 1 day, empowering you with the right knowledge and free resources to take your Amazon product research to the next level.

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