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Marketing
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Marketing
Why are consumer insights important?
We can define today's consumers as follows: <blockquote>1) They have more channels to better understand brands, products and services. 2) Consumers are connected to each other through the Internet and can easily refer to genuine reviews and opinions before they make decision. 3) They expect personalization and they don't like to be approached by "one-size-fits-all" advertising.</blockquote> The la
Dec 27, 2022 - GuoJie
Marketing
Why is social media important for consumer insights?
Social media has come a long way from its beginning as a fun way for young people to kill their leisure time to become an integral part of everyday life. For now, consumers use social media to: <blockquote>1) <strong>Communicate: </strong>social media has become one of the main ways people communicate, whether for personal or business purposes. 2) <strong>Learn: </strong>social media are an essent
Dec 27, 2022 - GuoJie
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