Portable Power Station VOC Report

Basic Customer Segmentation

Occupation

Camper 14.3%

Social/ Relationship

Family 20.2%

Engineer 11.1%

Friend 18.5%

Photographer 8.1%

Place

Vehicle Carrying 20.68%

Time Interval

Night 39%

Home/Office 7.1%

Morning 8.3%

Truck/Lorry 6.2%

Afternoon 0.5%

Season

Summer 6.6%

Frequency

Weekend 9.2%

Winter 5.9%

Daily basis 4.4%

Thunderstorm 5.2%

Top 5 scenario

Custom label

AI label

Camping

16.88%

33.6%

Travel

9.24%

9.6%

Vehicle Carrying

6.56%

1.4%

Emergency

5.64%

10.7%

Medical (ventilator)

5.08%

5.4%

Pains Point/ Pleasure Points

Factor

Factor Analysis

Pleasure Points

Principle of 'I have better ones

when others have them, also the basic entry barrier in the category.

Portability

Portability was mentioned in 5,640 reviews, account for 24.91%, of which 97% were positive.

The direct user perception of portability is the product weight and easy to storage.

For portable energy storage products of different capacity segments, consumers are satisfied with products of 7lbs-20lbs weight.

User friendly

User friendly was mentioned in 2,157 reviews, account for 9.52%, of which 90% were positive. User friendly means out-of-the-box feature. from the review, the easy-to-understand manual, the easy-to-read function screen, the convenient operation buttons,the 'make sense' location of back end interfaces (the same type of ports, planned for the same side), and even the friendliness to the disabled are all reflections of simplicity and convenience

Compatiblity

There are 4,592 reviews mentioning compatibility, accounting for 20.28%, of which 83% are positive. The high-frequency equipment that appear from the original feviews are refrigerators, air conditioners, desk lamps, computers, televisions, fans, and heaters.

Size

There are 1,949 reviews mentioning volume, account for 8.6%, of which 83% are positive. Consumers are far less sensitive to volumn than weight. From the original photo attached, the unit is typically stowed in an RV storage, refrigerator crevice in the kitchen, and workroom shelf. Therefore, we don't have to be for the sake of being small.

Pains Points

Principle of I have when others don‘t give you an edge over competitors.

Sustainability

There are 6,763 reviews mentioning sustainablity, accounting for 29.87%, of which 53% are negative. Battery capacity and sustainablity are the priority of consumers. From the original review, consumers are more concerned about the safety measures and device depreciation under different watt. Taking Jackery B082TMBYR6 as an example, if the device is used at 300W for a long time, the security measure will be turned off and the battery will be depleted. As above, we should solve the safety and output mechanism under different power levels more intelligently to ensure that the device can maximize the battery life.

Charging Speed

There are 4045 reviews mentioning charging speed, accounting for 17.86% of the total, with a negative review rate of 46%. Among the negative reviews, consumers have expressed concerns about having to wait a long time for a second charge or being unable to fast charge a portion of the battery in emergency situations to ensure operation. EV Station charging stations can solve some of these problems, as they are faster than wall chargers and solar chargers, and they are also free.

Noises

There are 1314 reviews mentioning noises, accounting for 5.8%, with a negative review rate of 42%. In the original text of the reviews, noise is usually reflected in loud fan noise, noisy 700W-1000W charging, and noisy cooling fans. Noise is difficult to avoid in hardware design, but if the charging mode can be controlled through an app during charging, the noise can be reduced to solve some of the problems.

Solar Charging

There are 2402 reviews mentioning the use of noise, accounting for 10.61%, with a negative review rate of 36%. As a self-charging expansion device, consumers are dissatisfied with the high cost, high environmental requirements, inability to store or fully charge, and inability to bring on transportation such as airplanes. Some of these problems can be solved through product design and sales models, such as modular solar charging bundles.

Negative Feedback Topic

Reasons for Negative Feedback

%

Charging issues

customers reported various issues with charging, such as incomplete charging, slow charging, and device shutting off while charging.

26.5%

Compatibility

customers reported that the product is not compatible with certain devices, solar panels, and beds. the plug to charge it does not fit, and it only accepts two-prong plugs.

16.3%

Defective product

customers reported receiving defective products that did not work or stopped working entirely after connecting.

12.2%

Power output

customers reported that the product is not powerful enough for specific devices and cannot run appliances or things that require more than 12v power.

10.2%

Expectations

customers reported that the product did not meet their expectations and was overpriced for its quality.

6.1%

Solar panel compatibility

customers reported that very few solar panels work with this unit, and it is difficult to order and use with the product.

6.1%

Reliability

customers reported that the device stopped working after some time.

6.1%