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Automatically DM someone who comments on your Instagram post with Manychat! *full tutorial*

Automatically DM someone who comments on your Instagram post with Manychat! *full tutorial*

April 3, 2024
Author: Big Y

**Table of Contents**

1. Introduction

2. How to Use ManyChat for Automated DMs on Instagram

3. Setting Up ManyChat Account

4. Creating an Automation Flow

5. Customizing the Automation Settings

6. Adding Auto Response to Comments

7. Testing the Automation

8. Benefits of Using ManyChat for Instagram Growth

9. Tips for Effective Instagram Automation

10. Conclusion


In this article, we will explore how to use ManyChat, a powerful automation tool, to set up automated direct messages (DMs) on Instagram. This feature allows you to automatically send a DM with a link to your followers when they leave a comment with a specific word on your posts. We will guide you through the process of creating an automation flow using ManyChat, customizing the settings, and testing the automation. By leveraging ManyChat, you can efficiently grow your Instagram account and engage with your audience. Let's get started!

**How to Use ManyChat for Automated DMs on Instagram**

Instagram has become a popular platform for businesses and individuals to connect with their audience. One effective strategy to engage with your followers is by using automated DMs. With ManyChat, you can set up a system that automatically sends a DM to anyone who leaves a comment with a specific word on your posts. This automation can be a game-changer for growing your email list, promoting products, or offering valuable resources. Let's dive into the step-by-step process of setting up ManyChat for automated DMs on Instagram.

**Setting Up ManyChat Account**

Before you can start using ManyChat for Instagram automation, you need to create an account. ManyChat offers both free and paid versions, but for the purpose of this tutorial, we will focus on the free version. Simply visit the ManyChat website and sign up for an account. Once you're logged in, you'll be greeted with the ManyChat home screen, which provides a wide range of automation options for various platforms.

**Creating an Automation Flow**

To set up the automation flow for automated DMs on Instagram, navigate to the "Automation" section in ManyChat. On the left-hand side of the screen, you'll find a circular symbol representing automation. Click on it to access the automation settings. Here, you'll see a list of existing automations, but for this tutorial, we'll create a new flow from scratch.

**Customizing the Automation Settings**

In the automation flow setup, you have the flexibility to define the trigger for the automation. In this case, we want the automation to be triggered when someone comments a specific word on your Instagram post. ManyChat allows you to choose between specific posts or reels, or you can select all publications if you have the pro version. For the purpose of this tutorial, we'll assume you're using the free version and select all publications.

**Adding Auto Response to Comments**

Once you've set up the trigger, it's time to customize the auto response that will be sent to users who leave a comment with the specified word. You can craft a personalized message that includes a link to a freebie, product, or any other resource you want to share. ManyChat allows you to add emojis to make your message more engaging and visually appealing.

**Testing the Automation**

After setting up the automation flow and customizing the auto response, it's crucial to test the automation to ensure it functions as intended. Switch to a different Instagram account and leave a comment with the specified word on one of your posts. Check your DMs on the account where you set up ManyChat, and you should receive the automated message with the link you provided. This test will confirm that the automation is working correctly.

**Benefits of Using ManyChat for Instagram Growth**

ManyChat offers numerous benefits for growing your Instagram account. By automating DMs, you can save time and effort while effectively engaging with your audience. Some key benefits of using ManyChat for Instagram growth include:

- Building your email list: By offering valuable resources or freebies through automated DMs, you can encourage users to join your email list.

- Promoting products and services: ManyChat allows you to send direct links to your products or services, making it easier for users to make a purchase or book a consultation.

- Increasing engagement: Automated DMs provide an opportunity to interact with your followers and foster a sense of community.

- Streamlining customer support: ManyChat can handle basic customer inquiries, reducing the workload on your customer service team.

**Tips for Effective Instagram Automation**

While ManyChat simplifies the process of Instagram automation, it's essential to follow some best practices to ensure optimal results. Here are a few tips to keep in mind:

1. Personalize your messages: Make your automated DMs feel more personal by using the recipient's name or referencing their recent activity.

2. Avoid excessive automation: Use automation strategically and sparingly to maintain a genuine connection with your audience.

3. Monitor and respond to DMs: Even with automation, it's crucial to regularly check your DMs and respond to any messages that require a human touch.

4. Test and optimize: Continuously monitor the performance of your automated DMs and make adjustments to improve engagement and conversion rates.


Automated DMs on Instagram can be a powerful tool for growing your audience, promoting your products, and providing valuable resources. ManyChat simplifies the process of setting up and managing these automated DMs, allowing you to save time and engage with your followers more effectively. By following the steps outlined in this article, you can harness the power of ManyChat to automate your Instagram DMs and achieve your growth goals. Start implementing this strategy today and watch your Instagram account thrive!


- ManyChat offers a free version for Instagram automation.

- Automated DMs can help grow your email list and promote products.

- Personalize your automated messages to create a genuine connection.

- Test and optimize your automation to improve engagement and conversion rates.

- ManyChat simplifies the process of setting up and managing automated DMs on Instagram.


Q: Can I use ManyChat for automation on platforms other than Instagram?

A: Yes, ManyChat supports automation on various platforms, including Facebook Messenger, WhatsApp, and SMS.

Q: Is ManyChat suitable for small businesses?

A: Absolutely! ManyChat is a versatile tool that can benefit businesses of all sizes, allowing them to automate customer interactions and grow their online presence.

Q: Can I schedule automated DMs at specific times?

A: Yes, ManyChat provides scheduling options, allowing you to send automated DMs at specific times to maximize their impact.

Q: How can I measure the success of my automated DMs?

A: ManyChat provides analytics and reporting features that allow you to track the performance of your automated DMs, including open rates, click-through rates, and

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