Before implementing sentiment analysis in your business, it's helpful to develop a bit of an idea on the basics. Essentially, sentiment analysis is the extracting the genuine emotion of people from a single or collection of text using Artificial Intelligence.

For instance, even midsize businesses generate large volumes of text data. These exist in the form of Facebook comments, review posts, emails, messages to customer services, and others.

Natural language processing tools implement Machine learning technologies to scan these piles of text. Consequently, the tools come up with reports that accurately define the customers' attitudes (positives, negatives, and scores) towards specific aspects of the company's service. This helps owners get past personal biases about their businesses.