Learn how Reseller App helps e-commerce sellers scale their business on Amazon by optimizing listings with relevant keywords, analyzing competitor listings, and improving social proof through positive reviews/testimonials/influencer marketing. Discover the two parts to ranking (matching and positioning) and desirability/discoverability factors that include title, bullet points, metadata, descriptions, images, price, stock availability and keyword research/optimization. Improve your rankings by thinking like a customer when decrypting the A9 algorithm.
Understanding Amazon A9 Algorithm
- The speaker is from Reseller App, an integrated data platform for e-commerce sellers.
- They help all types of sellers scale their business on Amazon.
- The presentation will focus on the A9 algorithm and how it works.
- It's important to think like a customer when decrypting the algorithm.
- There are two parts to ranking: matching and positioning.
- Desirability factors include title, bullet points, metadata, descriptions, images, etc.
- Discoverability factors include price, stock availability, keyword research/optimization
- Optimizing listings involves using relevant keywords in titles/descriptions/bullet points/a plus content/backend keywords; optimizing for mobile; analyzing competitor listings; checking auto-suggested keywords or using Seller App Keyword Research tool
- External traffic from social media can improve rankings if there is better conversion rate
- Social proof such as positive reviews/testimonials/influencer marketing can also improve rankings according to Amazon's A9 algorithm
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