Unlock the 8 key points to find winning products

Unlock the 8 key points to find winning products

February 22, 2023
Author: Krystal

What is winning products?

Winning products are those that are able to meet the needs of their customers and exceed their expectations. They are products that are able to differentiate from the competition and offer something unique that is desired by the market. Winning products need to be able to have a high level of quality and be able to provide value for money, as well as have an appealing price. Winning products also need to have a good user experience, be easy to use, and have a reliable customer service. Furthermore, they need to be easy to find, have a strong online presence, and be marketed and promoted effectively. On Amazon, the most winning products we see is best seller.

8 things need to consider

Market Size & Growth

Market size & growth are first consideration that we want to find winning products. We need to see whether there is enough space for this category through the market size. And whether there is still demand for this category from the market growth rate.

Analyzing the market size and growth rate of a product is essential for any business looking to make a success of their product. Knowing the market size and growth rate can help you strategically plan for the future and make informed decisions about product development and marketing.

To accurately analyze the market size and growth rate of a product, you will first need to identify the target market for the product and then research the market size and growth rate of that target market. This research can involve collecting data from a variety of sources, such as industry reports, surveys, and interviews.

Once you have gathered the data, you can analyze it to determine the size of the market, the growth rate of the market, and the competition you may face in the market. By looking at the market size, you can determine how much potential there is for growth and how much volume your product would need to generate in order to be a success. By analyzing the growth rate, you can get an idea of how quickly the market is expanding and the potential for future growth.

Finally, you can analyze the competition you may face in the market. This can involve researching similar products already in the market, their features, and pricing. Understanding the competitive landscape will help you position your product and make it stand out from the competition.

Analyzing the market size and growth rate for a product is a crucial step for any business looking to make a success of their product. By gathering and analyzing the necessary data, you can make informed decisions about product development and marketing strategy.

For winning products, there is currently no absolute opportunity on Amazon. The market volume and growth rate tell us whether we need to pay long-term costs for this winning products, or tell us whether we need to do a good technical reserve for this winning products. We can not just see the market volume, market growth rate of winning products, we think it must be the opportunity to winning products. We also need to take into account other factors.


We need to look at competitors' target groups, product features, and development plans. At the same time, we need to look at the share of the entire market.

It's important to analyze your competitors in order to develop a winning product. The best way to do this is to look at the target groups of your competitors, the features of their products, and their development plans.

Additionally, you should also take into account the current market share of each competitor in order to determine how best to differentiate your product and gain a competitive edge.

First, you should research the target groups of your competitors. Look at the demographics, interests, and behaviors of the people they are targeting. This will help you understand the reasons why they are targeting those people, and how you can differentiate yourself to better appeal to them.

Second, assess the features of the competitors' products. What are they offering that you are not? Are there any features that you could offer that they do not? This will help you understand how to make your product stand out and be more attractive to potential customers.

Finally, look at the competitors' development plans. What projects do they have planned for the near future? What resources do they have available to them? Understanding the investments they are making and their plans for the future can help you develop a better strategy for developing your own product.

By researching the target groups, product features, and development plans of your competitors, you can gain valuable insights that will help you create a winning product. Additionally, you should also take into account the current market share of each competitor in order to get a better understanding of the overall competitive landscape. With this information, you can develop a strategy to give yourself the best chance of success.

More competitors do not mean that we find winning products that do not have market opportunities, but rather the more competition in the category, only to represent the greater consumer demand, the more opportunities to create winning products. But for some winning products, the head competitors have occupied a large market share, or even monopoly, which shows that it is difficult for us to develop new winning products to break through.

Best Seller

Taking Amazon as an example, best seller is the best way for us to find competitors. And through best seller product listing we need to collect more detailed information. Such as product parameters, traffic keywords, product pricing, product promotions, etc.

It is essential for businesses to stay ahead of the competition and make sure that their products are the best in their respective markets. This requires a detailed analysis of the products that are currently selling the best in the market. To do this, there are a few key parameters that need to be considered.

The first parameter is the product parameters. This includes everything from the specifications of the product to its features. A detailed analysis of the product parameters can help in understanding the product better and can help in deciding what improvements can be made to the product to make it even better.

The second parameter that needs to be considered is the traffic keywords. It is important to know the keywords that are being used by the customers while they are searching for the product. This can be done through keyword research tools such as Google Analytics or SEMrush. A detailed analysis of the traffic keywords can help in understanding the customer’s needs and preferences and can help in creating better marketing campaigns around the product.

The third parameter that needs to be considered is the product pricing. This is one of the most important parameters for any product as it decides how much customers are willing to pay for it. A detailed analysis of the product pricing can help in understanding the customer’s expectations and can help in creating better pricing strategies to stay ahead of the competition.

The fourth parameter that needs to be considered is the product promotions. It is important to know what type of promotions are being used by the competitors and how they are influencing the customer’s decision-making process. A detailed analysis of the product promotions can help in understanding the customer’s needs and preferences and can help in creating better promotional campaigns for the product.

In conclusion, a detailed analysis of the best-selling products by considering the product parameters, traffic keywords, product pricing, and product promotions can help businesses stay ahead of the competition and make sure that their products are the best in their respective markets.

Common Amazon winning products are consumer electronics, books, household goods, home furniture and clothing; and there are also many opportunities for new winning products each year, such as outdoor products, pet supplies, beauty equipment, etc. We can see that Amazon winning products have several conditions, first, cost-effective; second, in line with the prevailing consumer scene and demand; third, with irreplaceable. Both small and medium-sized sellers or head sellers have been looking for winning products, take streamlined SKU, to create a brand business strategy. This approach is to allow the maximum amount of resources to serve the winning products, from research and development to promotion, are using scientific and rigorous methods to create winning products.


If you need to find the breakthrough of innovative products, or the key points to beat competitors, you need to find real feedback from consumers in VOC.

A successful Voice of the Customer (VOC) program is essential for uncovering invaluable insights into your product and understanding the needs of your customers. In order to find the breakthrough of innovative products, and beat competitors, here are five key steps to consider when developing your VOC program:

  1. Identify your Goals: It's important to have a clear understanding of what you want to achieve with the VOC program. This can include gaining a better understanding of customer needs, wants, and preferences, or identifying areas of improvement in your current products and services.
  2. Map Your Customer Journey: By understanding each step of your customer journey, you can identify areas where customer feedback could be improved. This could include feedback from customers who recently purchased a product or service, or feedback from customers who have been using your product for a longer period of time.
  3. Choose the Appropriate Tool: Depending on your goals, you'll need to select the most appropriate tool for gathering customer feedback. This could include surveys, customer interviews, usability studies, or focus groups.
  4. Analyze Your Results: After you've gathered the feedback from your customers, it's important to analyze the results. This will provide valuable insight into the strengths and weaknesses of your products, and help you pinpoint areas of improvement.
  5. Take Action: Once you have identified areas of improvement, it's time to take action. This can include implementing changes to your product, improving customer service, or launching new promotions. With the right VOC program in place, you can ensure that your product is meeting customer needs and pushing the boundaries of innovation.

VOC is the most important factor to consider in the process of creating a winning products. Because consumer feedback and demand is what represents the possibility of high sales. In order to create winning products, we must listen to the suggestions of consumers. Free try Shulex VoC

Ads Preference

From the keyword cost in ads, we can see whether the long-tail words of this category are occupied by compeititor, whether there is much competition for keyword volume, and whether there is any opportunity for future advertising traffic investment.

Ads Preference Analysis is a key element of running ads campaigns successfully and making winning products. To analyze Ads Preference, there are several important factors to take into account.

First, there is the cost per keyword. By analyzing the cost of the various keywords related to the product, you can get an idea of how much competition there is and whether there is room to invest in more traffic.

Second, there is the keyword volume. By analyzing the amount of searches that each keyword gets, you can pinpoint which ones are the most popular and which ones will bring the most traffic.

Third, there is the Ads Preference Index. This index takes into account the keyword cost, keyword volume, and the competition for each keyword. By analyzing the Ads Preference Index, you can determine which keywords are the most effective for your product and make sure that your campaigns are targeting the right audience.

Finally, you can use data analysis tools to look at the performance of each keyword over time and adjust your strategy accordingly. By doing so, you can ensure that your campaigns are always running at the highest efficiency and that you are getting the most out of each keyword.

By taking into account all of these factors, you can ensure that your Ads Preference Analysis is successful and that your product is a winning one.

Although it is said that the use of advertising to create winning products, there is a large degree of artificial role, rather than relying on the natural appeal of the winning product. However, we can not ignore the role of advertising for winning products. On the one hand, we learn what content consumers now like, what products they need, and what selling points they trust through winning products advertising. On the other hand, later on, we need to use advertising to attract traffic for ourselves by creating winning products. And now the study, is to be able to do a good budget for the later burst marketing costs.


For the technology category, we need to find the technology of the future. And use future technology to create new consumption scenarios and usage scenarios, and finally make our products irreplaceable

Irreplaceable products are created by leveraging the power of future technology. In order to make a winning product, it is important to understand the trends of the future and how technology can be applied in different contexts.

One way of doing this is to research what technology categories are emerging and will be in demand in the foreseeable future. For instance, will wearables be the next big thing? Are AI-based services the right direction? Will smart homes change the way products are used?

By understanding the technology trends and their potential implications, marketers can create unique and innovative products that meet the needs of consumers in a more powerful way. For example, if AI-based services become available, marketers can use them to customize products according to consumer needs and preferences. On the other hand, if wearables are the new trend, marketers can use them to create monitoring solutions that help customers track their health, diet, and lifestyle habits.

Moreover, marketers should always keep in mind the user experience when creating products. A product can only be successful if it solves a customer problem or makes their lives easier. Therefore, marketers should strive to create products that are intuitive, attractive, and easy to use.

Ultimately, winning products are created by understanding the future of technology and leveraging its power to create innovative solutions that meet consumer needs. By researching technology trends, creating intuitive user experiences, and using AI-based services, marketers can create products that will be difficult for competitors to replicate.


It is especially important for dripping sellers to find suppliers with reliable quality, reasonable cost and punctual construction schedule. We cannot ignore the downstream insights in market insights, because the product itself is the key to determining whether it can be winning product.

Finding reliable suppliers with quality products, reasonable prices, and up-to-date construction schedules is key to winning a product. Requesting a bid is the best way to select qualified suppliers, as it allows you to compare pricing and determine whether or not it is competitive. It is essential to find a trustworthy partner that can fulfill quality orders on time, as this can make all the difference. To source new suppliers and to identify good ones, make sure to do your research and follow some tips, such as researching the quality of products and services, determining the supplier's financial stability, and checking the company's references. Additionally, consider any additional services the supplier may provide, such as financing and consultation.

We can't spend excessively to create winning products. We need to find the supply chain behind the current Amazon winning products and do an assessment of their delivery quality, delivery lead time, and delivery costs. In order to ensure the basic ability of our winning products.


Finally, we need to measure costs and profits through tools. Product manufacturing costs, logistics and warehousing costs, platform service fees and transaction commission, and marketing costs all need to be considered

Calculating costs and profits is essential in any business, as it helps to assess whether or not operations are running smoothly and efficiently. To measure costs and profits accurately, there are a variety of tools available.

For product manufacturing costs, there are a number of services that provide detailed information regarding material and labor costs, as well as transport and shipping costs. Logistics and warehousing costs can also be tracked using tools such as warehouse management systems and transportation management systems.

Platform service fees and transaction commission can be tracked through payment processing services, such as PayPal and Stripe. Finally, marketing costs can be calculated using analytics tools such as Google Analytics and Facebook Insights. By using these various tools, it is possible to keep track of costs and profits more accurately, allowing for more informed decisions.


以前,我们仅根据两个因素寻找获胜产品:销售和供应。当我们在亚马逊上看到中标产品时,我们立即寻找供应商,改造并发布产品。我们发现,用这种方法,我们可以创造出成功的产品,但不是持久的或连续的获胜产品。如果我们要品牌化,要打造一系列的制胜产品,甚至成为一个品类中的畅销品,我们需要考虑如何在竞争中脱颖而出,需要考虑消费者的真实声音。简而言之,如果你在亚马逊上创造成功的产品,有几类工具需要协作:运营优化工具看销量和竞争对手,VOC 工具看消费者,广告工具看流量。

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