🛍️ Selling on Walmart: A Comprehensive Guide
Are you looking to expand your online presence and increase your sales? Selling on Walmart might just be the solution you need. With over 500 million monthly users, Walmart has a large built-in customer base that you can tap into by listing your products. In this article, we'll show you how to successfully apply and sell on Walmart, explain the cost of selling on Walmart, and how Walmart SEO works.
Table of Contents
- Why Sell on Walmart?
- Requirements to Sell on Walmart
- Which Products Sell Well on Walmart?
- How Does Walmart Work?
- How to Start Selling on Walmart
- How Much Does it Cost to Sell on Walmart?
- How Much Money Can You Make on Walmart?
- Tips for Selling on Walmart
- Pros and Cons of Selling on Walmart
- Is Selling on Walmart Worth It?
- Highlights
- FAQ
Why Sell on Walmart?
There are several reasons why selling on Walmart is a great idea. Firstly, Walmart has a huge customer base that you can tap into by listing your products. Secondly, Walmart is a household name, which means that there's high visibility for your products. Thirdly, Walmart offers a fulfillment service similar to Amazon FBA, which means that you don't have to touch inventory. Fourthly, Walmart does not charge a listing fee, making it a cost-effective option for selling online. Finally, if you're already selling on Amazon, expanding to channels like Walmart helps to diversify your risk and reduce your dependence on a single platform.
Requirements to Sell on Walmart
To sell on Walmart, you need at least 12 months of sales to be approved for a seller account. As a result, Walmart is best suited for established brands with a solid sales history. In addition to strong revenue, you also need to have a minimum of 10 SKUs. Although it's not an official requirement, having more SKUs allows you to test different pricing strategies to understand which products perform better on the Walmart marketplace. Walmart only allows US-based sellers on their marketplace, but today sellers from Canada, China, India, Japan, Mexico, and the UK are allowed to apply.
Which Products Sell Well on Walmart?
Generic products that appeal to a wide audience in categories such as fitness, home, and pets sell extremely well on Walmart compared to niche products. Price is a leading consideration for Walmart shoppers who prefer more affordable products. As a result, premium niche and higher-priced products do not sell as well on Walmart.com. Walmart also restricts personalized products featuring artwork, images, or text, although they occasionally allow custom items on a case-by-case basis. To find profitable products to sell, you can use product research tools like Helium 10 and Jungle Scout.
How Does Walmart Work?
The Walmart marketplace places your products in front of millions of online shoppers on Walmart.com. You can manage your listings and track sales through the Walmart seller portal. If you wish to outsource order fulfillment, Walmart fulfillment services will store and ship your products to the end customer and handle customer service.
How to Start Selling on Walmart
To start selling on Walmart, you need to apply to sell in the Walmart marketplace. Their application process is simple but strict. Once you get approved, you will receive an email link to register for your account. There are five steps in the registration process: account creation, company registration, tax forms, payment info, and shipping info. You also need to decide on a fulfillment method, list your products, and advertise your products.
How Much Does it Cost to Sell on Walmart?
On average, selling on Walmart will cost you between 8% and 15% of your product price in commission fees and an additional 8% to 15% of your total revenue in Walmart fulfillment fees. If you fulfill products yourself, Walmart charges a referral fee of between 8% to 15% per product, but they don't charge setup, listing, or monthly fees. Walmart fulfillment service fees are similar in cost to Amazon FBA seller fees. The main difference is that WFS fees are more expensive for heavyweight items, and Amazon charges additional storage fees for the last quarter of the calendar year.
How Much Money Can You Make on Walmart?
If you are already selling on Amazon, you can expect to make an additional 4% to 12% of your revenue on Walmart for a well-established brand, depending on the category. You should also take into account that selling fees can be lower on Walmart compared to Amazon, which means that you get to keep more of the profit. The competition is just not that fierce on Walmart compared to Amazon. If you have items declining on other platforms because of high competition, try them on Walmart, and they will likely sell well.
Tips for Selling on Walmart
Here are five tips to help you succeed on Walmart:
1. Optimize your listings: This is crucial to rank in Walmart search. Avoid adding too many keywords as Walmart's algorithm doesn't like keyword stuffing. Use relevant keywords like brand, model, and color in the title. Add 3 to 10 key features and a minimum of 150 words and paragraphs in the description. Avoid using generic phrases, add relevant attributes, and focus on your photography.
2. Use the listing quality dashboard: Walmart's listing quality dashboard is a free tool that helps you analyze your listings and improve your performance. You can check the details such as content and discoverability.
3. Do not copy your Amazon listing content to Walmart: Most sellers wrongly assume that Amazon SEO is the same as Walmart. For example, long-tail titles work well on Amazon but not on Walmart. Walmart focuses more on content quality and the overall listing score.
4. Go for the pro seller badge: Top-performing Walmart sellers receive a pro seller badge. This badge instantly makes you stand out from other listings, increases customers' confidence, and boosts conversions.
5. Use Walmart fulfillment: One of the top product ranking factors is the speed of delivery, and Walmart fulfillment offers low-cost two-day shipping across the US. WFS also enhances the post-purchase buyer experience by managing all your returns and customer inquiries.
Pros and Cons of Selling on Walmart
Pros:
- High product visibility
- Less competition than Amazon
- No monthly fees
- Great network
- Simple cost structure
Cons:
- Not for niche or expensive products
- Can't sell custom products
- Strict application process with no guarantees of getting in
- Competitive pricing
- Poor customer service
Is Selling on Walmart Worth It?
It is 100% worth it if you're already selling on Amazon and you want to diversify to other marketplaces. Amazon is increasing their FBA fees faster than Walmart, which means lower profit margins for sellers. The average Walmart seller receives 27,000 monthly visitors, while Amazon sellers receive only 2,100 monthly visitors. If your products aren't competitive on Amazon and aren't selling well, try them on Walmart for better results. If you're a big brand looking to connect with buyers in Walmart retail, join the Walmart marketplace at least a year in advance to form an online relationship with your buyers. If your products sell well on Walmart.com, Walmart may choose to carry your products in their brick-and-mortar stores. Overall, if you want long-term growth and control over your brand, joining Walmart as a seller is a great opportunity because there's very little competition.
Highlights
- Walmart has a large built-in customer base with over 500 million monthly users.
- Walmart offers a fulfillment service similar to Amazon FBA, which means that you don't have to touch inventory.
- Walmart does not charge a listing fee, making it a cost-effective option for selling online.
- Walmart is the second-largest e-commerce marketplace in the US and is growing by 100% year over year.
- Walmart only allows US-based sellers on their marketplace, but today sellers from Canada, China, India, Japan, Mexico, and the UK are allowed to apply.
- Walmart fulfillment services will store and ship your products to the end customer and handle customer service.
- Walmart charges a referral fee of between 8% to 15% per product if you fulfill products yourself.
- The competition is just not that fierce on Walmart compared to Amazon.
- Walmart's listing quality dashboard is a free tool that helps you analyze your listings and improve your performance.
- Walmart fulfillment offers low-cost two-day shipping across the US.
FAQ
Q: What are the requirements to sell on Walmart?
A: You need at least 12 months of sales to be approved for a seller account on Walmart. In addition to strong revenue, you also need to have a minimum of 10 SKUs.
Q: Which products sell well on Walmart?
A: Generic products that appeal to a wide audience in categories such as fitness, home, and pets sell extremely well on Walmart compared to niche products.
Q: How much does it cost to sell on Walmart?
A: On average, selling on Walmart will cost you between 8% and 15% of your product price in commission fees and an additional 8% to 15% of your total revenue in Walmart fulfillment fees.
Q: How much money can you make on Walmart?
A: If you are already selling on Amazon, you can expect to make an additional 4% to 12% of your revenue on Walmart for a well-established brand, depending on the category.
Q: Is selling on Walmart worth it?
A: It is 100% worth it if you're already selling on Amazon and you want to diversify to other marketplaces. If your products aren't competitive on Amazon and aren't selling well, try them on Walmart for better results.
