Summary: This is a transcript of a conversation between a roofing contractor and a marketing consultant. The contractor is looking to grow their business by using social media and content marketing. The consultant provides the contractor with tips on how to create effective content, use paid advertising, and set up a sales funnel. The contractor is also interested in learning how to automate their business and outsource some of their tasks.
Most Amazon sellers fail not because they have a bad product, but because they are "blind" to their competition. In 2026, the marketplace has evolved; simply tracking a few keywords isn't enough. You need to understand your competitor’s sales psychology, their supply chain gaps, and—most importantly
Voice-of-customerIn the competitive landscape of Amazon, managing negative reviews is often the ultimate pain point for sellers. Traditionally, operations teams have been stuck in a reactive cycle: relying on manual checks that are not only labor-intensive but also prone to missing the "golden window" for damage con
Voice-of-customerIn the competitive world of cross-border e-commerce, a product's market acceptance largely depends on one thing: accurately matching user needs.But how do you know which products hold potential? What do consumers actually care about right now? Is "large capacity" the winner this season, or is "porta
