Advanced PPC Techniques for Amazon: A Comprehensive Guide
Are you looking to take your Amazon FBA business to the next level? Do you want to learn how to use advanced PPC techniques to increase your sales and profits? Look no further! In this comprehensive guide, we will show you exactly how to do advanced PPC and get the best advertising with Amazon. We will cover everything from how to use helium 10 to steal your competitors' keywords to how to get your ACoS (Advertising Cost of Sales) really low.
Table of Contents
1. Introduction
2. The Importance of Profit Margin
3. Understanding Amazon PPC
4. Using Helium 10 to Steal Your Competitors' Keywords
5. Low Competition Keywords: A Secret to Cheap Clicks
6. Aggressive Keyword Ranking: How to Get to the First Page
7. Tips for Advertising on Amazon
8. Conclusion
9. Resources
The Importance of Profit Margin
Before we dive into the world of advanced PPC, it's important to understand the importance of profit margin. To have a successful and profitable business long term, you want to aim for a profit margin of 35%. This means that after product fees, shipping fees, and advertising, your profit margin should be at least 35%.
In this guide, we will show you how to use advanced PPC techniques to increase your sales and profits while keeping your profit margin high.
Understanding Amazon PPC
Amazon PPC (Pay-Per-Click) is a form of advertising where you only pay when someone clicks on your ad. It's a great way to get your products in front of potential customers and increase your sales.
When it comes to Amazon advertising, the most important metric to focus on is your ACoS. This is the ratio of your advertising spend to your sales. Ideally, you want your ACoS to be 35% or lower. If it's higher than 35%, you're losing money on your advertising.
Using Helium 10 to Steal Your Competitors' Keywords
One of the best ways to increase your sales and profits on Amazon is to steal your competitors' keywords. This is where Helium 10 comes in. Helium 10 is a powerful tool that allows you to do advanced keyword research and analysis.
To steal your competitors' keywords, you first need to find their ASIN (Amazon Standard Identification Number). Once you have their ASIN, you can use Helium 10's Cerebro tool to find all the keywords they're ranking for.
Once you have a list of your competitors' keywords, you can use them to create your own PPC campaigns. This is a great way to get your products in front of potential customers who are already interested in your niche.
Low Competition Keywords: A Secret to Cheap Clicks
Another great way to increase your sales and profits on Amazon is to target low competition keywords. These are keywords that have a low CPR (Competitive Product Ranking) and a low search volume.
To find low competition keywords, you can use Helium 10's Cerebro tool. Simply filter your results by CPR and search volume, and you'll have a list of keywords that are easy to rank for.
Targeting low competition keywords is a great way to get cheap clicks and increase your sales.
Aggressive Keyword Ranking: How to Get to the First Page
If you want to take your Amazon FBA business to the next level, you need to get your products on the first page of search results. This is where aggressive keyword ranking comes in.
To get to the first page, you need to create a manual PPC campaign and target the keywords you want to rank for. You should also set your bids higher than your competitors' bids to increase your chances of getting clicks.
Aggressive keyword ranking is a great way to increase your sales and profits on Amazon.
Tips for Advertising on Amazon
Here are some tips to help you get the most out of your Amazon advertising campaigns:
- Set your daily budget low to start with and increase it gradually as you see results.
- Use negative keywords to prevent your ads from showing up for irrelevant searches.
- Monitor your campaigns regularly and adjust your bids and keywords as needed.
- Use A/B testing to test different ad copy and images to see what works best.
- Focus on low competition keywords to get cheap clicks and increase your sales.
Conclusion
In conclusion, advanced PPC techniques can help you take your Amazon FBA business to the next level. By using tools like Helium 10 and targeting low competition keywords, you can increase your sales and profits while keeping your profit margin high.
Remember to focus on your ACoS and monitor your campaigns regularly to ensure you're getting the most out of your advertising spend.
If you have any questions or need help with your Amazon FBA business, don't hesitate to book a call with us. We're here to help you succeed!
Resources
- Helium 10: https://www.helium10.com/
- Amazon FBA Free Course: https://www.amazonfbafreecourse.com/
- Amazon Advertising Help: https://advertising.amazon.com/help/overview
