Amazon has transformed from an online bookstore into the world’s e-commerce powerhouse, social shopping hub, and review platform. With millions of users leveraging Amazon for both purchasing decisions and community engagement, the importance of curating and sharing your Amazon identity has never been greater. Among the essential tools available for this purpose, your Amazon profile link stands out as a versatile asset for buyers, sellers, and influencers alike.
Understanding how to locate, share, and leverage your Amazon profile link empowers you to cultivate trust, foster connections, and showcase your expertise within Amazon’s bustling marketplace. In 2025, amidst evolving interface changes, shifting privacy standards, and a growing trend of social shopping, learning to confidently find and use your Amazon profile link is invaluable.
What Is an Amazon Profile Link and Why Is It Important in 2025?
Definition of an Amazon Profile Link
An Amazon profile link is a unique, permanent URL that directs anyone to your public Amazon profile. This profile aggregates your public activity, including product reviews, questions and answers, badges, and (if enabled) wish lists. It serves as a single, shareable destination that reflects your credibility and activity on Amazon.
Why Your Amazon Profile Link Matters
In 2025, Amazon’s ecosystem is increasingly social and trust-driven. Shoppers rely heavily on reviewer credibility, consistency, and historical helpfulness. A well-maintained Amazon profile helps establish authority and transparency.
Key benefits include:
- Credibility and trust – others can verify your review history
- Networking – useful in communities, forums, and professional outreach
- Showcasing expertise – valuable for reviewers, influencers, and sellers
- Simplified gifting – public wish lists support easy gift planning
- Customer support efficiency – easier verification during disputes
Reasons to Use and Share Your Amazon Profile Link
For Buyers
- Demonstrates review quality and consistency
- Highlights community participation
- Supports eligibility checks for reviewer programs
For Sellers and Influencers
- Builds customer trust through transparency
- Supports brand partnerships and outreach
- Reinforces authenticity beyond storefronts
For Friends, Family, and Gift Exchanges
- Easy wish list access
- Better personalized gift ideas
For Customer Support and Troubleshooting
- Faster verification of account history
How to Get Your Amazon Profile Link on Desktop (2025)
Method 1: From Your Account Page
- Log in to Amazon on desktop
- Hover over Account & Lists and click Account
- Select Your Profiles or Profile
- Open your public profile page
- Copy the URL from the browser address bar
Tip: Typing amazon.com/profile while logged in may redirect you directly to your profile.
Method 2: From a Product Review
- Open a product you reviewed
- Click your reviewer name
- Your public profile opens
- Copy the profile URL
How to Get Your Amazon Profile Link on Mobile and the Amazon App
Mobile Browser (iOS & Android)
- Visit Amazon.com and log in
- Tap the ☰ menu → Account
- Find Profile or Personalized Content
- Open your profile and copy the URL
Amazon App (iOS & Android)
- Open the Amazon app
- Tap the profile icon or You
- Go to Your Account
- Find Profile or Your Ratings and Reviews
- Tap Share → Copy Link
Public vs Private: Managing Amazon Profile Privacy
Amazon allows granular control over what appears on your public profile.
How to Adjust Privacy Settings
- Open your profile
- Click Edit your profile
- Toggle visibility for reviews, wish lists, and bio
- Preview your profile as a public user
Default Visibility Overview
Section | Default Visibility | Can Customize |
Reviews | Public | Yes |
Wish Lists | Private | Yes |
Q&A | Public | Yes |
Badges | Public | No |
About Section | Public | Yes |
Best Practices for Using and Sharing Amazon Profile Links
- Add to social media bios and email signatures
- Share in relevant forums and communities
- Use for influencer and brand outreach
- Keep your profile updated and professional
Amazon Profile Link FAQs (2025)
Does my Amazon profile link expire?
No. Profile links remain active as long as your account is in good standing.
Can I customize my Amazon profile URL?
No. Amazon does not currently support custom or vanity profile URLs.
Is it safe to share my profile link?
Yes, provided you review your privacy settings and remove sensitive content.
Quick Comparison: Desktop, Mobile, and App Methods
Method | Platform | Notes |
#1 | Desktop | Most accurate and fastest |
#2 | Mobile Browser | Similar to desktop, smaller layout |
#3 | Amazon App | May require deeper navigation |
Conclusion
Your Amazon profile link is more than just a URL—it’s a digital trust signal in a growing social commerce ecosystem. By understanding how to find, manage, and share it effectively, you position yourself for stronger credibility, better connections, and greater visibility in 2025 and beyond.
Take a few minutes today to locate your Amazon profile link, review your privacy settings, and start using it strategically.
