Where to Sell on Amazon: A Comprehensive Guide
Are you looking to sell on Amazon but unsure of which marketplace to choose? With 20 different marketplaces and programs like FBA, it can be overwhelming to decide where to sell. In this guide, we will break down each marketplace by region and compare them based on demand, competition, and support. By the end of this article, you will have a clear understanding of where each marketplace sits and which one is the best fit for your business.
Table of Contents
1. Introduction
2. Americas Region
1. USA
2. Canada
3. Mexico
4. Brazil
3. Europe Region
1. Germany
2. UK
3. France
4. Italy
5. Spain
6. Netherlands
7. Poland
8. Sweden
9. Turkey
4. Middle East and North Africa Region
1. UAE
2. Saudi Arabia
3. Egypt
5. Asia Pacific Region
1. Japan
2. Australia
3. Singapore
4. India
5. Amazon Thailand
6. Taiwan
7. South Korea
6. Marketplace Comparison
1. Demand
2. Competition
3. Support
7. Product Comparison
1. Mainstream Products
2. Niche Products
8. Marketplace Insights
9. FAQ
Americas Region
The Americas region consists of four marketplaces: USA, Canada, Mexico, and Brazil. The USA has the highest demand and sales volumes, making it the most competitive marketplace. Canada and Mexico have lower sales volumes but still offer good opportunities for sellers. Brazil is a growing marketplace but has some challenges with logistics and taxes.
USA
The USA is the largest and most competitive marketplace, with the highest demand and sales volumes. It is a good choice for sellers who want to sell mainstream products and have a large customer base. However, competition is high, and pricing can be under pressure.
Canada
Canada has lower sales volumes than the USA but still offers good opportunities for sellers. It is a good choice for sellers who want to expand into a new market with less competition. However, pricing can be under pressure, and demand is lower than in the USA.
Mexico
Mexico is a growing marketplace with good opportunities for sellers. It is a good choice for sellers who want to expand into a new market with less competition. However, logistics and taxes can be challenging, and demand is lower than in the USA.
Brazil
Brazil is a growing marketplace with good opportunities for sellers. It is a good choice for sellers who want to expand into a new market with less competition. However, logistics and taxes can be challenging, and demand is lower than in the USA.
Europe Region
The Europe region consists of nine marketplaces: Germany, UK, France, Italy, Spain, Netherlands, Poland, Sweden, and Turkey. Germany, UK, and France have the highest demand and sales volumes, making them the most competitive marketplaces. The other marketplaces offer good opportunities for sellers but have lower sales volumes.
Germany
Germany has the highest demand and sales volumes in the Europe region. It is a good choice for sellers who want to sell mainstream products and have a large customer base. However, competition is high, and pricing can be under pressure.
UK
The UK has the second-highest demand and sales volumes in the Europe region. It is a good choice for sellers who want to sell mainstream products and have a large customer base. However, competition is high, and pricing can be under pressure.
France
France has the third-highest demand and sales volumes in the Europe region. It is a good choice for sellers who want to sell mainstream products and have a large customer base. However, competition is high, and pricing can be under pressure.
Italy
Italy has lower sales volumes than Germany, UK, and France but still offers good opportunities for sellers. It is a good choice for sellers who want to expand into a new market with less competition. However, pricing can be under pressure, and demand is lower than in the top three marketplaces.
Spain
Spain offers good opportunities for sellers with lower competition than in the top three marketplaces. It is a good choice for sellers who want to expand into a new market with less competition. However, demand is lower than in the top three marketplaces.
Netherlands
The Netherlands offers good opportunities for sellers with lower competition than in the top three marketplaces. It is a good choice for sellers who want to expand into a new market with less competition. However, sales volumes are lower than in the top three marketplaces.
Poland
Poland offers good opportunities for sellers with lower competition than in the top three marketplaces. It is a good choice for sellers who want to expand into a new market with less competition. However, sales volumes are lower than in the top three marketplaces.
Sweden
Sweden offers good opportunities for sellers with lower competition than in the top three marketplaces. It is a good choice for sellers who want to expand into a new market with less competition. However, sales volumes are lower than in the top three marketplaces.
Turkey
Turkey offers good opportunities for sellers with lower competition than in the top three marketplaces. It is a good choice for sellers who want to expand into a new market with less competition. However, sales volumes are lower than in the top three marketplaces.
Middle East and North Africa Region
The Middle East and North Africa region consists of three marketplaces: UAE, Saudi Arabia, and Egypt. The UAE has the highest demand and sales volumes, making it the most competitive marketplace. Saudi Arabia and Egypt offer good opportunities for sellers but have lower sales volumes.
UAE
The UAE has the highest demand and sales volumes in the Middle East and North Africa region. It is a good choice for sellers who want to sell mainstream products and have a large customer base. However, competition is high, and pricing can be under pressure.
Saudi Arabia
Saudi Arabia offers good opportunities for sellers with lower competition than in the UAE. It is a good choice for sellers who want to expand into a new market with less competition. However, sales volumes are lower than in the UAE.
Egypt
Egypt offers good opportunities for sellers with lower competition than in the UAE. It is a good choice for sellers who want to expand into a new market with less competition. However, sales volumes are lower than in the UAE.
Asia Pacific Region
The Asia Pacific region consists of seven marketplaces: Japan, Australia, Singapore, India, Amazon Thailand, Taiwan, and South Korea. Japan has the highest demand and sales volumes, making it the most competitive marketplace. The other marketplaces offer good opportunities for sellers but have lower sales volumes.
Japan
Japan has the highest demand and sales volumes in the Asia Pacific region. It is a good choice for sellers who want to sell mainstream products and have a large customer base. However, competition is high, and pricing can be under pressure.
Australia
Australia offers good opportunities for sellers with lower competition than in Japan. It is a good choice for sellers who want to expand into a new market with less competition. However, sales volumes are lower than in Japan.
Singapore
Singapore offers good opportunities for sellers with lower competition than in Japan. It is a good choice for sellers who want to expand into a new market with less competition. However, sales volumes are lower than in Japan.
India
India offers good opportunities for sellers with lower competition than in Japan. It is a good choice for sellers who want to expand into a new market with less competition. However, sales volumes are lower than in Japan.
Amazon Thailand
Amazon Thailand offers good opportunities for sellers with lower competition than in Japan. It is a good choice for sellers who want to expand into a new market with less competition. However, sales volumes are lower than in Japan.
Taiwan
Taiwan offers good opportunities for sellers with lower competition than in Japan. It is a good choice for sellers who want to expand into a new market with less competition. However, sales volumes are lower than in Japan.
South Korea
South Korea offers good opportunities for sellers with lower competition than in Japan. It is a good choice for sellers who want to expand into a new market with less competition. However, sales volumes are lower than in Japan.
Marketplace Comparison
Now that we have looked at each marketplace by region, let's compare them based on demand, competition, and support.
Demand
The marketplaces with the highest demand and sales volumes are the USA, Germany, UK, Japan, and France. These marketplaces are the most competitive but offer the most opportunities for sellers.
The marketplaces with lower demand and sales volumes are Italy, Spain, Canada, Mexico, Australia, Singapore, India, Amazon Thailand, Taiwan, and South Korea. These marketplaces offer good opportunities for sellers but have less competition.
Competition
The marketplaces with the highest competition are the USA, Germany, UK, Japan, and France. These marketplaces have the most sellers and the most price pressure.
The marketplaces with lower competition are Italy, Spain, Canada, Mexico, Australia, Singapore, India, Amazon Thailand, Taiwan, and South Korea. These marketplaces have fewer sellers and less price pressure.
Support
The marketplaces with the most support and software tools are the USA, Germany, UK, France, and Canada. These marketplaces have the most accurate data and the most software tools available for sellers.
The marketplaces with less support and software tools are Italy, Spain, Mexico, Australia, Singapore, India, Amazon Thailand, Taiwan, and South Korea. These marketplaces have fewer software tools available for sellers.
Product Comparison
Now that we have compared each marketplace, let's compare products on each marketplace. We will compare two mainstream products and three niche products.
Mainstream Products
The two mainstream products we will compare are popular products that sell well on Amazon.
The marketplaces with the highest average revenue for these products are the USA, Germany, UK, France, and Italy. These marketplaces have the most demand for these products.
The marketplaces with the highest average price for these products are Mexico, Italy, and France. These marketplaces allow sellers to charge higher prices for these products.
The marketplaces with the lowest average reviews for these products are the UAE, Australia, and Italy. These marketplaces have less competition for these products.
Niche Products
The three niche products we will compare are products with lower demand and sales volumes.
The marketplaces with the highest average revenue for these products are the USA, UK, Spain, Canada, and Italy. These marketplaces have the most demand for these products.
The marketplaces with the highest average price for these products are the Netherlands, France, and Japan. These marketplaces allow sellers to charge higher prices for these products.
The marketplaces with the lowest average reviews for these products are Japan, the UK, and India. These marketplaces have less competition for these products.
Marketplace Insights
Based on our research, the top three marketplaces for mainstream products are the USA, Germany, and the UK. These marketplaces have the highest demand and sales volumes but also the most competition.
The top three alternative marketplaces for mainstream products are Spain, France, and Canada. These marketplaces have lower competition but still offer good opportunities for sellers.
The best marketplace for niche products is Spain. It has lower competition and good demand for niche products.
The marketplaces with the most support and software tools are the USA, Germany, UK, France, and Canada. These marketplaces have the most accurate data and the most software tools available for sellers.
FAQ
Q: Which marketplace has the highest demand?
A: The USA has the highest demand and sales volumes.
Q: Which marketplace has the lowest competition?
A: Italy, Spain, Canada, Mexico, Australia, Singapore, India, Amazon Thailand, Taiwan, and South Korea have lower competition.
Q: Which marketplace is best for niche products?
A: Spain is the best marketplace for niche products.
Q: Which marketplace has the most support and software tools?
A: The USA, Germany, UK, France, and Canada have the most support and software tools available for sellers.
Q: Which marketplace is the most competitive?
A: The USA, Germany, UK, Japan, and France are the most competitive marketplaces.
