Table of Contents
1. Introduction
2. What is SMS Bump?
3. Benefits of SMS Marketing
4. Building a Subscriber List
5. Designing an Opt-in Form
6. Creating an Automated Abandoned Cart Reminder Sequence
7. Scheduling an Automatic SMS Campaign for Black Friday and Cyber Monday
8. Curating the Audience for the Campaign
9. Customizing the Text Message Templates
10. Setting Up Discount Codes and Landing Pages
11. Scheduling the Text Messages
12. Enabling Smart Sending
13. Using SMS Bump's Campaign Planner
14. Conclusion
Introduction
In today's digital age, text message marketing has become an effective tool for businesses to boost sales and increase profitability. One app that stands out in this domain is SMS Bump. In this article, we will explore how SMS Bump can help you leverage text message marketing for Black Friday and Cyber Monday to scale your business profitably.
What is SMS Bump?
SMS Bump is the number one text message marketing and abandoned cart recovery app for Shopify stores. It allows you to collect your customers' phone numbers at checkout and drive sales through automated SMS campaigns. With SMS Bump, you can easily reach out to your customers and provide them with personalized offers and discounts, leading to higher conversion rates and increased revenue.
Benefits of SMS Marketing
SMS marketing offers several advantages over traditional marketing channels, such as email marketing. Customers tend to respond better to SMS messages, resulting in higher engagement and conversion rates. The return on investment (ROI) for SMS marketing can be significantly higher, thanks to the low cost of sending text messages. With SMS Bump, you can achieve impressive ROI and maximize your sales during peak shopping seasons like Black Friday and Cyber Monday.
Building a Subscriber List
Before you can start sending SMS campaigns, it's crucial to build a solid subscriber list. SMS Bump provides various ways to collect subscribers for your store. You can use pop-up forms, floating widgets, and collect numbers at checkout. By implementing these strategies, you can gather a pool of interested customers who are willing to receive your text messages and take advantage of your promotions.
Designing an Opt-in Form
To entice customers to subscribe to your SMS campaigns, it's essential to design an appealing opt-in form. SMS Bump offers a range of customizable themes to choose from. You can select a theme that matches your store's aesthetics and update it according to your preferences. By optimizing the form's design, you can create a seamless user experience and encourage more customers to subscribe.
Creating an Automated Abandoned Cart Reminder Sequence
One of the most effective ways to recover lost sales is through abandoned cart reminders. SMS Bump allows you to set up an automated sequence that sends text messages to customers who have added products to their carts but haven't completed the purchase. By providing them with a discount code or a gentle reminder, you can motivate them to return to their carts and complete the transaction. This simple two-step abandoned cart recovery flow can yield impressive ROI and boost your overall sales.
Scheduling an Automatic SMS Campaign for Black Friday and Cyber Monday
To make the most of the Black Friday and Cyber Monday shopping frenzy, it's crucial to schedule an automatic SMS campaign. SMS Bump provides a user-friendly interface to create and schedule campaigns effortlessly.
