3D Printing Filament product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
OVERTURE PLA Filament 1.75mm PLA 3D Printer Filament, 2kg Cardboard Spool (4.4lbs), Dimensional Accuracy +/- 0.03mm, Fit Most FDM Printer(White 2KG-1 Pack)
Polymaker Matte PLA Filament 1.75mm Bundle 2x1kg, Matte Black PLA Filament Bundle - PolyTerra PLA 3D Printer Filament Bundle 2 Rolls PLA Filament Pack
PLA 3D Printer Filament, SUNLU Neatly Wound PLA Filament 1.75mm Dimensional Accuracy +/- 0.02mm, Fit Most FDM 3D Printers, Good Vacuum Packaging Consumable, 1kg Spool (2.2lbs), 330 Meters, PLA Orange
25 Colors Silk Shiny PLA Filament Sample Pack, Each Color 4 Meter Length, Total 100m 3D Printer 3D Pen Material Refill, with Extra 2 Finger Caps by MIKA3D
eSUN PLA PRO (PLA+) 3D Printer Filament, Dimensional Accuracy +/- 0.03 mm, 1kg Spool, 1.75mm, Gray

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the 3D Printing Filament product on Amazon has a high level of customer satisfaction. With an average rating of 4.52 out of 5 and a total of 19,007 reviews, it suggests that customers are generally happy with the product. As for advice, it would be beneficial to continue to monitor customer feedback and address any issues or concerns that arise. Additionally, it may be helpful to offer promotions or discounts to encourage more customers to leave reviews and provide feedback. This can help to further improve the product and increase customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is halloween, the most common location is bed, the most common behavior is print on . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users of this 3D Printing Filament are daughters, followed by friends and wives. This suggests that the product may be popular among younger generations and those who are interested in creative hobbies. The top three places to use the product are in bed, hatchbox, and on a glass bed. This indicates that users may be using the product in a variety of settings, including at home and in a professional setting. The top two uses of the product are to print on and to give as a gift. This suggests that users may be using the product for both personal and professional purposes, and that it may be a popular gift item for those interested in 3D printing. Based on this data, it may be beneficial for the company to target younger generations and those interested in creative hobbies, as well as those who may be interested in using the product for professional purposes. Additionally, the company may want to consider marketing the product as a gift item, as this seems to be a popular use for it. Overall, the data suggests that the customer profile for this 3D Printing Filament may be diverse, with users ranging from hobbyists to professionals, and from younger generations to older ones. By targeting these different groups, the company may be able to increase sales and expand its customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are filament, spool, print quality, color, nozzle. The most mentioned elements about filament are brittle(3.97%), fragile(1.93%).
The top 5 positive reviews are print, filament, color, adhesion, print quality. The most mentioned elements about print are good(15.91%), nicer(0.26%).
Industrial & Scientific > Additive Manufacturing Products > 3D Printing Supplies > 3D Printing Filament
do not stick1.41%
break mid print1.36%
nightmare to print with1.04%
print quality3.37%
stick to the plate well0.06%
print quality6.55%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment towards 3D printing filament is mixed. The top con aspect mentioned most is filament, which suggests that users may have issues with the quality or consistency of the filament they are using. Additionally, the top 5 cons of vacuum and tip also mention filament, which further emphasizes this issue. On the other hand, the top pro aspect mentioned most is print, which suggests that users are generally satisfied with the final output of their 3D prints. To improve the product development and selection in this category, manufacturers could focus on improving the quality and consistency of their filaments. This could involve using higher quality materials or implementing stricter quality control measures during production. Additionally, manufacturers could consider offering a wider range of colors and nozzle sizes to give users more options when it comes to customizing their prints. Overall, while there are some issues with filament quality, the fact that print quality is the top pro aspect suggests that users are generally satisfied with the final output of their 3D prints. By addressing the issues with filament quality and offering more customization options, manufacturers could further improve the user experience in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
cardboard spool4
good quality4

Based on the data provided, it seems that customers are primarily motivated to buy 3D printing filament based on the product description. This makes sense, as customers need to know the specifications and features of the filament in order to ensure that it will work with their 3D printer and produce the desired results. Price and recommendations from friends are also important factors, but they are not as significant as the product description. Customers want to make sure they are getting a good value for their money, but they are willing to pay more for a filament that is well-suited to their needs. Recommendations from friends can also be influential, but ultimately customers will want to do their own research and make their own decisions based on the product description. To optimize an Amazon listing for 3D printing filament, it is important to focus on the product description. Make sure that all relevant specifications and features are clearly listed and easy to understand. Use high-quality images and videos to showcase the filament in action. Consider including customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, make sure that the price is competitive and that the listing is easy to find through relevant search terms.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
add more color14
more color
darker color8
darker silver
color darker
darker red
darker color
darker or more colurfull
bad batch7
fluke bad batch
bad batch
batch good
different color5
different color
other color
color right4
color right
color good
fix issue3
fix issue
issue fix
filament in correct color3
filament in correct color
darker filament
extra color filament
more color classic option3
more color option

Based on the customer feedback, it seems that the top priority for customers in the 3D Printing Filament category is the quality of the product. Specifically, customers are looking for a filament that produces good results, with a darker color and more vibrant colors overall. To address these expectations, sellers should prioritize product development efforts towards improving the quality of their filaments. This could involve investing in better materials, refining their manufacturing processes, or working with customers to identify specific areas for improvement. Additionally, sellers should focus on marketing their products based on their quality and color options, highlighting the benefits of using their filaments over competitors. In terms of marketing promotion factors, sellers should consider leveraging customer reviews and testimonials to showcase the quality of their products. They could also offer samples or trial packs to encourage customers to try their filaments and see the results for themselves. Finally, sellers should ensure that their product descriptions and images accurately reflect the quality and color options available, to help customers make informed purchasing decisions.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This is without a doubt the worst filament ever sold, prints great until the knots from the factory appear and burn up your extuder motor. Thanks for taking my money and breaking my equipment Overture.
This filament seems consistent, looks good, and prints well. I really enjoy the color and it has a unique chalky texture when printed. However, if your printer isn't perfectly dialed in, any flaws in the print will show up pretty obviously. Temperature fluctuations at the nozzle seem to effect the color. It's biggest flaw, for me, is that it is pretty weak structurally, even for PLA. I wouldn't recommend this matte filament for anything except decorative pieces.
Did not print well, alot of gaps in the prints. Had to run it hotter than normal PLA. Was wanting it to print models, mini's, etc, but can only use it for test prints, etc.
Dan B
I’ve been through ten spools of the grey and white matte pla. Unfortunately two of these ten had a major spooling issue about 1/4 to 1/3 through the spool causing a failed print. Thus in my experience theres a 20% failure rate due to the rolls being spooled poorly. Aside from the spooling issue it prints perfectly. However a lot of my prints require multiple rolls and a 20% chance that the print will end up failing due to a spooling issue when the print has been running for 2 or more days makes this brand now a no-go for me in the future. I DO NOT RECOMMEND this filament for long prints I DO RECOMMEND this filament for short prints
QualityNov. 2021
Overture quality is good but unboxed (uncommon for Overture) vacuum packed spool was compromised in shipping. I hope it did not run into moisture along the way...
My son has two FDM 3D printers (and one SLA) and has used mostly Hatchbox filament over the years. He and my wife convinced me to get a printer for myself. I saw this filament was a little less expensive and had cool colors, so I ordered spools of the blue and the grass green. Well, the colors look good, but alas, I've nightmares messing with settings to get consistent prints and good bed adhesion. I switched to a spool of dull grey Hatchbox and viola, the print stuck and is looking oh so much better. Pros: some cool looking colors Cons: poor adhesion. Difficult to get clean prints. Hopefully, I figure out something to do with the two spools of this, but its Hatchbox for me going forward, unless I need something totally off the wall in color.
Excellent PLAJan. 2022
OVERTURE has been the best brand that I have used to date. The print quality is great even with my Tevo Tarantula. I like this matte gray because it is easy to paint after printing.
You get what you pay for. Overture may be a little more on the expensive side, but don't go for the cheap garbage. Overture has never done me wrong.
Adel Mohammed
This doesn't seem like PLA. It is very soft and exceptionally difficult to get it to adhere to your print bed. If by some miracle you manage to get this product to adhere, it is very inconsistent with extruding. This company makes exceptional filament, but stay away from the matte. Lesson learned just slow down my prints if I want matte next time around.
Joseph Nguyen
In my experience, either I experienced poor bed adhesion or a semi-permanent bond to the bed. The filament looks great overall and it does live up to its advertised matte look, Towards my later prints at the end of the spool, I was experiencing warping on the edges either due to moisture in the filament, or because I stopped using hairspray on my glass print bed due to the fact the print would not come off unless I applied significant force. Printing with this definitely requires a clean bed to ensure proper bed adhesion. Overall happy with it once I worked out the kinks, but it took a while to get there.

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