Beauty & Personal Care product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/03/24
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
49,712
This insight is based on the data from the best seller products. The top 5 of them are:
Paula's Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant Duo, Gentle Exfoliator for Blackheads, Large Pores, Wrinkles & Fine Lines, Includes 1 Full Size Bottle & 1 Travel Size Bottle
B07D8DBS7S
essence cosmetics Lash Princess False Lash Effect Mascara | Gluten & Cruelty Free (Pack of 2), Black, 0.4 Fl Oz (Pack of 2), 12.0 milliliters
B0B7XBCPFJ
NYX PROFESSIONAL MAKEUP Mechanical Eyeliner Pencil, Purple
B005G9E9WA
Chapstick Lip Tube (Pack of 3)
B0794PFZ4C
CeraVe Moisturizing Cream Combo Pack | Contains 16 Ounce with Pump and 1 Ounce Hydrating Facial Cleanser Trial/Sample Size
B08FZZPKTF

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Beauty & Personal Care category on Amazon is quite high at 4.62 out of 5. This indicates a generally positive level of customer satisfaction. Additionally, the fact that there have been a total of 49,712 reviews suggests that there is a significant customer base for these products. Considering the high average rating and the large number of reviews, it can be inferred that customers are generally satisfied with the Beauty & Personal Care products available on Amazon. This indicates that the products in this category are meeting or exceeding customer expectations. Based on this information, my advice would be to continue focusing on maintaining the high level of customer satisfaction. This can be achieved by consistently delivering high-quality products, providing excellent customer service, and actively seeking and addressing customer feedback. Additionally, it would be beneficial to regularly monitor customer reviews and ratings to identify any areas for improvement and address them promptly. By prioritizing customer satisfaction and continuously striving to meet customer needs, businesses in the Beauty & Personal Care category can further enhance their reputation and attract more customers on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is morning, the most common location is house, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are female, as "daughter" is the top user with 518 mentions. "Friend" is the second most mentioned user, which could indicate that this product is often given as a gift. "Son" is the third most mentioned user, which suggests that this product is also used by males, but to a lesser extent. The top three places to use this product are "house," "purse," and "car," which indicates that this product is versatile and can be used in various settings. The fact that "travel" and "shower" are the top two usages of the product suggests that it is a personal care item that is convenient for on-the-go use. Given that the category is "Beauty & Personal Care," it is likely that the product is a toiletry or cosmetic item. The fact that it is used primarily for travel and showering suggests that it is a product that is meant to be used on-the-go, such as a travel-sized shampoo or body wash. Based on this data, the customer profile for this product is likely someone who values convenience and portability in their personal care routine. They may be someone who travels frequently or has a busy lifestyle that requires them to be able to use personal care products on-the-go. They may also be someone who enjoys giving gifts to friends and family. To appeal to this customer profile, the product could be marketed as a convenient and portable personal care item that is perfect for travel or on-the-go use. The packaging could be designed to be compact and easy to carry in a purse or travel bag. Additionally, the product could be marketed as a great gift option for friends and family who value convenience and portability in their personal care routine.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, mascara, blade, eyeliner, smell. The most mentioned elements about product are dry out(0.84%), dry out my skin slightly(0.56%).
The top 5 positive reviews are product, mascara, color, moisturize, smell. The most mentioned elements about product are moisturizes(0.53%), good quality(0.48%).
Cons
product15.24%
dry out0.84%
dry out my skin slightly0.56%
thick0.42%
do not leave my skin feeling clean0.38%
cause more breakout and redness0.35%
mascara12.62%
blade3.67%
eyeliner2.94%
smell2.94%
Pros
product13.47%
moisturizes0.53%
good quality0.48%
easy to use0.40%
gentle0.40%
do not leave my skin dry0.38%
mascara6.80%
color5.86%
moisturize3.78%
smell2.94%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top cons of the Beauty & Personal Care category are related to specific products such as mascara, eyeliner, and blade. These products seem to have issues with their performance, color, and smell. On the other hand, the top pro aspect mentioned is related to the product itself, indicating that consumers are generally satisfied with the quality of the products in this category. To improve product development and selection, it would be important to address the specific issues mentioned by consumers. For example, companies could focus on improving the performance of their mascara and eyeliner products, or work on developing products with more appealing scents. Additionally, companies could consider conducting more market research to better understand consumer preferences and needs, which could help guide product development and selection. Overall, while there are some areas for improvement, the Beauty & Personal Care category seems to be generally well-regarded by consumers. By addressing specific issues and focusing on consumer needs, companies in this category can continue to develop and offer high-quality products that meet the needs of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others493
price14
hype13
good11
smudge proof5

Based on the data provided, it seems that customers in the Beauty & Personal Care category are primarily motivated to buy products based on the product description. This is likely because customers want to know exactly what they are buying and what benefits it will provide for them. Additionally, recommendations from friends also play a significant role in motivating customers to make a purchase, as people often trust the opinions of those they know and respect. Advertising attraction is also a factor, but it appears to be less important than the other two factors mentioned. This suggests that customers are more interested in the actual product and its benefits than they are in flashy advertising campaigns. To optimize Amazon listings for products in the Beauty & Personal Care category, it is important to focus on creating detailed and informative product descriptions. This should include information about the product's ingredients, benefits, and any other relevant details that will help customers make an informed decision. Additionally, it may be helpful to encourage customers to leave reviews and share their experiences with the product, as this can help build trust and credibility with potential buyers. Finally, it is important to consider the role of social proof in motivating customers to make a purchase, so leveraging recommendations from friends and other trusted sources can be a powerful tool for driving sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
work34
work
know sooner29
sooner
know sooner
hear sooner
good28
good
more24
more
2 year ago20
year ago
like year ago
before after picture18
before after picture
before after pic
picture before after
before after image
before after photo
help17
help
last long17
last long
last awhile
completely waterproof15
waterproof
waterproof version12
waterproof version
water proof version
water-proof version
water-resistant version

Based on the customer expectations mentioned, it seems that customers in the Beauty & Personal Care category are primarily looking for products that work effectively, provide results quickly, and are of good quality. To meet these expectations, sellers in this category should prioritize product development that focuses on delivering visible and tangible results. This could involve investing in research and development to create innovative formulas that are proven to work effectively. Additionally, sellers should consider incorporating ingredients that are known to provide quick results, such as hyaluronic acid or retinol. In terms of marketing promotion factors, sellers should focus on highlighting the effectiveness and quality of their products. This could involve showcasing before-and-after photos or customer testimonials that demonstrate the results that can be achieved with their products. Additionally, sellers should consider offering promotions or discounts to incentivize customers to try their products and see the results for themselves. Overall, by prioritizing product development that delivers on customer expectations and focusing on effective marketing strategies, sellers in the Beauty & Personal Care category can build a loyal customer base and drive sales growth.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Katie
Purchased
I will be devastated if they ever discontinue this flavor, it is the best by far!
DamagedNov. 2021
This item came damaged, but I could not get a refund because it was non-refundable.
My favorite eye pencil! Nice and smooth to apply and lasts all day. Actually, it lasts a little TOO well-- it's hard to wash off. Makeup removing wipes seem to work the best. But it's my go-to, even over the expensive makeup store brands. I have them in every color, and buy backups for when I run out. Will continue to buy again and again.
WOW.Jun. 2021
If you’ve never tried these before you definitely should!!! They work best on the pesky pimples that don’t like to pop. Just take a hot shower and wash your face, dry it off and pop them on and go to sleep! I promise you will wake up with a patch like this! I will definitely be purchasing these again
They work great, but the end very sharp so don't get too close to nose or ears. Sliced my ear open
Cassy booby
Purchased
Love it love it love it thank you
Diana
Purchased
Love it doesn’t pull on my hair it’s really smooth
debbi cherry
Purchased
YES just YESNov. 2021
PIMPLES BE GONE!!! These patches are amazing. If I have a pimple, just pop one of these on and it is gone the next day!!!
They work! They stick on great - I do mine right before bed and they will stay on like a high quality bandaid until I decide to remove it. And then it's super easy and painless to remove. I tested it on my back first, and since I did not have any adverse reactions, then tried it on my face. My face is a bit more sensitive, but I did not have any problems. You can see when they turn white that they are working. I suggest wearing them for the minimum six hours, as instructed on the box. I actually tend to keep mine on longer - 8 or 10 hours.
Rachel
Purchased
preciseFeb. 2020
Really sharp and you can clearly see results.

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