Sushi Plates product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
URED Professional Super Space Sushi Bazooka,Upgrade Sushi Making Kit Mold Food Grade Plastic,Sushi Maker Rice Vegetable Meat Diy Sushi Kit Machinekitchen Utensils,Sushi Making Kit For Beginners
Onigiri Mold, 3 Pack Rice Mold Musubi Maker Kit, Musubi Maker Press, Classic Triangle Rice Ball Mold Maker Sushi Mold for Kid Lunch Bento and Home DIY
Bamboo Sushi Rolling Mat
Delamu Sushi Making Kit, Bamboo Sushi Mat, Including 2 Sushi Rolling Mats, 5 Pairs of Chopsticks, 1 Paddle, 1 Spreader, 1 Beginner Guide PDF, Roll On, Beginner Sushi Kit
Delamu Sushi Making Kit, 23 in 1 Sushi Maker Bazooker Roller Kit with Bamboo Mats, Chef's Knife, Triangle/Nigiri/Gunkan Sushi Rice Mold, Chopsticks, Sauce Dishes, Rice Spreader, User Guide

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Sushi Plates category on Amazon is 2.97 out of 5, with a total of 2906 reviews. This suggests that there may be some dissatisfaction among customers who have purchased products in this category. However, it's important to note that this data alone may not provide a complete picture of customer satisfaction. It's possible that some products within the Sushi Plates category have higher ratings than others, and that some customers may be more satisfied than others based on their individual experiences. If you're considering purchasing a product in the Sushi Plates category on Amazon, it may be helpful to read through some of the reviews to get a better sense of what customers are saying. Look for patterns in the feedback, such as common complaints or issues that customers have had with certain products. Additionally, it may be helpful to consider purchasing from a seller with a high rating and a good reputation for customer service. This can help ensure that you have a positive experience and are satisfied with your purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is kitchen, the most common behavior is get sushi for dinner . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Sushi Plates product is most popular among families with children, particularly daughters. The top usage of the product is to get sushi for dinner, which suggests that customers are likely using the plates for home dining. The top places to use the product are in the kitchen and at restaurants, with sushi restaurants being the most popular. Given this information, it's likely that the customer profile for this product is families who enjoy sushi and frequently dine at home. They may also enjoy dining out at sushi restaurants and appreciate having their own plates to use at home. The fact that gift giving is also a popular usage of the product suggests that customers may also be looking for unique and practical gift ideas for friends and family who enjoy sushi. To cater to this customer profile, it may be helpful to market the product as a family-friendly option for sushi lovers. Highlighting the durability and practicality of the plates could also be effective, as customers may appreciate having a set of plates that they can use for years to come. Additionally, offering promotions or discounts for bulk purchases could appeal to customers who are looking to buy sets of plates for their entire family or as gifts for others.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mat, chopstick, rice, plastic, knife. The most mentioned elements about mat are bad quality(1.93%), difficult to clean(0.97%).
The top 5 positive reviews are chopstick, product, quality, kit, mat. The most mentioned elements about chopstick are good(4.50%), good quality(2.34%).
bad quality1.93%
difficult to clean0.97%
awkward to work with0.48%
chemical scent0.48%
good quality2.34%
look good0.90%
easy to clean0.72%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Sushi Plates is "mat," accounting for 7.25% of the mentions. The top five cons mentioned are "mat," "chopstick," "rice," "plastic," and "knife." On the other hand, the top pro aspect mentioned is "chopstick," accounting for 12.43% of the mentions. Analyzing the cons, it appears that the "mat" is a significant concern for customers. This could imply that the quality, durability, or functionality of the mats used in sushi plates might be lacking. Additionally, the mentions of "chopstick," "rice," "plastic," and "knife" as cons suggest that customers may have issues with the overall product quality, materials used, or design aspects. On the positive side, the most mentioned pro aspect is "chopstick," indicating that customers appreciate the inclusion or quality of chopsticks in the sushi plate sets. This could be seen as a desirable feature that enhances the overall dining experience. Based on these findings, it would be beneficial for product development and selection to focus on improving the quality and functionality of the mats used in sushi plates. Additionally, addressing the concerns related to chopsticks, rice, plastic, and knife could help enhance the overall product satisfaction. Conducting market research to understand customer preferences and expectations in terms of materials, design, and quality would be valuable for selecting or developing sushi plate sets that align with customer needs. In summary, the cons of the sushi plate category primarily revolve around issues with mats, chopsticks, rice, plastic, and knives. On the other hand, customers appreciate the inclusion or quality of chopsticks. To improve product development and selection, it is recommended to address the concerns related to mats and other mentioned cons while considering customer preferences and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
access to an e book1
amount of item1
come with1

Based on the data above, it seems that customers are primarily motivated to buy Sushi Plates based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, material, and design. Price is also a significant factor, with 24% of customers mentioning it as a reason for purchase. This suggests that customers are looking for affordable options when it comes to Sushi Plates. Advertising attraction is the least mentioned factor, which suggests that customers are not heavily influenced by advertising when it comes to this product category. To optimize an Amazon listing for Sushi Plates, it would be important to focus on creating a detailed and informative product description. This could include information about the size, material, and design of the plates, as well as any unique features or benefits. It would also be important to ensure that the price is competitive and clearly displayed. Finally, while advertising may not be the most important factor, it could still be worth investing in targeted ads to reach potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good quality3
good quality
high quality
extra plastic wrap2
plastic wrap
plastic wrap around
instruction manual2
basic instruction sheet
mini instruction book
process easy2
process easier
process more simple
hinge stiffer1
hinge tighter
less rice more filler1
less rice more filler
lock in or deep1
lock in or deep
part stay in place1
part do not fall out of place

Based on the customer feedback, it is clear that the customers have high expectations for good quality sushi plates. This means that the sellers should prioritize the quality of the plates in terms of the materials used, durability, and overall design. The plates should be able to withstand regular use and washing without losing their quality. Additionally, customers expect the sellers to provide extra plastic wrap for the plates. This suggests that the sellers should consider providing additional packaging options that can help keep the plates fresh and protected during transportation. This can be achieved by using high-quality plastic wrap or other packaging materials that can help preserve the quality of the sushi plates. In terms of marketing promotion factors, the sellers should focus on highlighting the quality of their sushi plates. They can do this by showcasing the materials used, the durability of the plates, and the overall design. Additionally, they can emphasize the extra plastic wrap that they provide, which can help differentiate their product from competitors. Overall, the sellers should prioritize the quality of their sushi plates and provide additional packaging options to meet customer expectations. By doing so, they can differentiate their product from competitors and attract more customers through effective marketing promotion.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Paola J.
ExcellentMay 2022
Great product, very complete. The lil’ kitties are adorable to rest your sticks. It has all the elements you need to make your favorite sushi
I received this as a birthday gift, and I’m impressed with the quality of the kit. I haven’t used it yet, but I’m looking forward to making my own sushi rolls, and it came with a free ebook-QR code is on the box which made downloading the ebook easy. Also, there is a link to their website for how to videos. Comes with an avocado cutter, cucumber cutter, sushi roll knife and so much more. Very impressed, don’t hesitate to purchase.
John Laden
Good.Jun. 2020
Good roll mat. Somewhat overpriced but you only need one for a good while. Check your supermarket. The only reason I got it was Corona virus and they were out of stock. Good product.
Jason Herzner
NiceOct. 2021
Fast shipping. Well packaged. Good item.
stone nelson
Worth getting. Hand washed all the wooden parts but averything else cleaned will in top rack of dishwasher. Plan to make sushi more often.
It didn’t come with instructions but came with a card saying go to the store for the free ebook but when I tried it the website said page not found and I made sure to put it in correctly. Good thing for YouTube and other products showing how to use theirs.
Wanted something easy and inexpensive to learn how to make sushi. Love it!
Sam Duggar
In love!!!Jul. 2022
I make sushi all the time now for friends and I feel like a lil sushi chef! 10/10 Highly recommend
Product came fast and when I received it, I was happy with the quality and different sushi utensils I could use. Using it to start a monthly sushi making party with friends and we are excited to start!!!!!
We have never even tried to make our own sushi because it seemed complicated. This set gives you all the tools you need. You also get access to download a free e-book that explains how to use every piece in this kit and gives you the recipes for several types of sushi rolls, like California rolls and Tuna rolls just to name a few. Beginners can absolutely make sushi with this. Highly recommended. You cannot beat this kit for the price.

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