Cooking & Baking product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
2023/03/22
Top 1
Top 2
Average Ratings
2.2
Total Reviews
44,480
This insight is based on the data from the best seller products. The top 5 of them are:
BetterBody Foods Organic Chia Seeds with Omega-3, Non-GMO, Gluten Free, Keto Diet Friendly, Vegan, Good Source of Fiber, Add to Smoothies, 1.25lb, 20 oz
B0BX73YK4M
BetterBody Foods Organic Chia Seeds with Omega-3, Non-GMO, Gluten Free, Keto Diet Friendly, Vegan, Good Source of Fiber
B0BM1PYSWF

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Cooking & Baking category has an average rating of 2.17 out of 5, with a total of 44,480 reviews. This suggests that the product has not been well-received by customers, as the rating is significantly below average. The low rating and high number of reviews may indicate that customers are experiencing significant issues with the product, such as poor quality or functionality. It is important to note that the data does not provide specific information about the reasons for the low rating, so it is difficult to determine the exact cause of customer dissatisfaction. If you are considering purchasing this product, it may be wise to read through the reviews carefully to determine if the issues mentioned by customers are deal-breakers for you. Additionally, it may be helpful to look for alternative products with higher ratings and more positive reviews to ensure that you are getting a high-quality product that meets your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is primarily used for snacking and cooking, with the top three users being husbands, family, and friends. The top three places to use the product are grocery stores, grocery shops, and homes. Additionally, the product falls under the Cooking & Baking category. From this data, we can infer that the customer profile is likely someone who enjoys cooking and snacking, and who values spending time with their loved ones. They may be health-conscious and prefer to purchase their snacks and ingredients from grocery stores. They may also be interested in trying new recipes and experimenting with different ingredients in their cooking. Based on this analysis, some suggestions for the customer profile could include offering recipe ideas and cooking tips on the product's website or social media channels. Additionally, highlighting the health benefits of the product and its ingredients could appeal to the health-conscious customer. Collaborating with grocery stores to offer in-store promotions or product displays could also help increase visibility and sales.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bag, almond, nut, product, flavor. The most mentioned elements about bag are do not seal(0.48%), big(0.40%).
The top 5 positive reviews are flavor, taste, almond, product, quality. The most mentioned elements about flavor are good(11.60%), rich(2.68%).
Cons
bag7.72%
do not seal0.48%
big0.40%
prone to damage0.40%
small0.32%
do not last a single trip0.24%
almond6.92%
nut6.03%
product4.99%
flavor3.62%
Pros
flavor19.25%
good11.60%
rich2.68%
like like1.78%
yummy0.70%
fresh0.54%
taste17.95%
almond7.30%
product5.22%
quality5.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Cooking & Baking category has mixed sentiment. The top con aspect mentioned most is the bag, which suggests that customers may have issues with the packaging of the product. Additionally, the presence of words like almond, nut, and product in the top 5 cons suggests that customers may have concerns about the quality of the ingredients used in the product. On the other hand, the top pro aspect mentioned most is flavor, which suggests that customers appreciate the taste of the product. However, the fact that flavor is also mentioned as a con aspect for the tip suggests that there may be some inconsistency in the flavor of the product. To improve product development and selection, it may be helpful to address the concerns customers have about the packaging and quality of the product. This could involve using more durable packaging materials or sourcing higher quality ingredients. Additionally, it may be helpful to address any inconsistencies in flavor to ensure that customers have a consistently positive experience with the product. By addressing these concerns, it may be possible to improve overall customer satisfaction and increase sales in the Cooking & Baking category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others34
flavor4
fresh3
quality3
taste3

Based on the data provided, it seems that customers in the Cooking & Baking category are primarily motivated by the product description when making purchasing decisions. This could be because customers want to know exactly what they are buying and how it will benefit them in the kitchen. Additionally, price and recommendations from friends also play a significant role in the decision-making process. Some reasons why product description is the top feature could be that customers want to know the specific features and benefits of the product, such as its size, material, and durability. They may also want to know how the product can be used and what types of recipes it is best suited for. A detailed product description can help customers make an informed decision and feel confident in their purchase. To optimize Amazon listings in this category, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their products. They should also consider offering competitive pricing and encouraging customers to leave reviews and recommendations. Additionally, sellers can leverage social media and influencer marketing to increase brand awareness and drive sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cheap22
cheap
affordable
cost cheap
low cost
price cheap
hotter18
hotter
hot
less pricey15
less expensive
more affordable
less pricey
less pricy
less salty12
more salt
less salty
less salt
more less salty
more salty
bag big12
big bag
large bag
more12
more
more more
large size11
large size
big size
large
big package10
big package
large package
big package size
big packaging
package big
is not expensive10
is not expensive
not expensive
is not costly
is not pricey
spicy10
spicy

Based on the customer expectations mentioned, it seems that affordability and temperature control are the top priorities for customers in the Cooking & Baking category. Customers are looking for products that are cheap, less pricey, and hotter. To meet these expectations, sellers should prioritize product development that focuses on affordability and temperature control. For example, they could develop baking equipment that is affordable and has precise temperature control features. They could also develop cooking appliances that are energy-efficient and can maintain a consistent temperature. In terms of marketing promotion factors, sellers should emphasize the affordability and temperature control features of their products. They could offer discounts or promotions that highlight the affordability of their products. They could also showcase the temperature control features of their products in their marketing materials to appeal to customers who are looking for precise temperature control. Overall, sellers in the Cooking & Baking category should prioritize affordability and temperature control in their product development and marketing efforts to meet the expectations of their customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

sherry
Purchased
It was an ok price but I didn’t like it when I used it for my coffee it gave me diarrhea.
Tastes greatSept. 2022
I love umm
After my ordered only one day, I received the Monk Fruit sweetener, it’s so great taste to instead of sugar in my life. Thanks!
Pa Villicana
Purchased
I've tried other keto friendly sugar subs but this is my favorite. It tastes just like sugar and dissolves great. I would recommend it.
I use it for keto recipes
Liz Gelabert
Purchased
I have been using this sweetener (Golden) for quite some time and there was only one time that I received the product in bad condition. This is the second time I am not happy with the way the product came. It is humid and it is not loose. It is hard to get the spoon into the sweetener. What can I do?
This is the BEST sugar substitute on the market that I have found, good flavor, no weird sensations like the white version or bitter flavor of other sweeteners. However this month's shipment arrived like this and there is No Location to request replacement or report bad shipment. So I'm noting it here. Hope the next shipment is better.
Love thisFeb. 2022
My favorite sweetener
L Gallant
Purchased
Great alternative to sugar
Bag rippedSept. 2022
The bag was ripped on delivery, the erythritol was all over the inside of the box, and the box was punctured, so a lot of it was lost. I'm never buying this again.

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