Accessory Light Kits product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Accessory Light Kits product on Amazon has a high level of customer satisfaction. With an average rating of 4.55 out of 5 and a total of 5473 reviews, it suggests that customers are generally happy with the product. As an AI language model, I would advise potential customers to read through the reviews carefully to get a better understanding of the product's strengths and weaknesses. It's also important to consider the specific needs and requirements of your vehicle before making a purchase. Additionally, it's worth noting that while the high number of reviews and high average rating are positive indicators, it's always a good idea to do your own research and compare different products before making a final decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is night, the most common location is car, the most common behavior is ride . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are friends, followed by wives and husbands. This suggests that the product may be popular among people who enjoy outdoor activities with their loved ones or friends. In terms of usage, the top three places to use the product are in a car, truck, or on a bike. This indicates that the product may be useful for people who enjoy road trips or outdoor adventures. The top two usages of the product are for riding and biking, which further supports the idea that the product is popular among people who enjoy outdoor activities. Given that the product is an accessory light kit, it is likely that the customers who purchase this product are interested in enhancing their visibility and safety while engaging in outdoor activities. Therefore, it may be beneficial for the company to market the product towards outdoor enthusiasts, such as hikers, bikers, and campers. Additionally, the fact that the product is popular among friends and family members suggests that the company may want to consider offering discounts or promotions for customers who purchase multiple kits at once. This could encourage customers to purchase the product for their loved ones or friends, which could help to increase sales and brand loyalty.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are light, remote, bulb, adhesive, wire. The most mentioned elements about light are flicker(0.41%), get hot(0.41%).
The top 5 positive reviews are light, install, bulb, product, color. The most mentioned elements about light are bright(7.54%), easy to install(3.31%).
get hot0.41%
not bright enough0.41%
only change to 2 different color0.41%
will not turn off0.41%
easy to install3.31%
look good1.93%
good quality1.47%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect of Accessory Light Kits is their weight, accounting for 11.91% of the mentions. The top five cons mentioned are light, remote, bulb, adhesive, and wire. On the other hand, the most commonly mentioned pro aspect is also related to light, accounting for 21.78% of the mentions. From this information, we can conclude that the weight of Accessory Light Kits is a significant concern for users. Additionally, the presence of a remote, the quality of the bulbs, the effectiveness of the adhesive, and the durability of the wires are also cons that users frequently mention. On the positive side, the lighting aspect of these kits is highly appreciated, with a significant number of users mentioning it as a pro. This suggests that the lighting quality provided by these kits is generally satisfactory. To improve product development and selection in this category, it would be beneficial to address the weight issue by making the kits lighter without compromising their functionality. Additionally, manufacturers should focus on improving the quality of the remote, bulbs, adhesive, and wires to address the cons mentioned by users. Furthermore, it would be valuable to conduct market research to understand user preferences and expectations better. This could involve gathering feedback from customers to identify other potential cons and pros, as well as exploring innovative features or design elements that could set the product apart from competitors. By addressing these concerns and incorporating user feedback into the product development process, manufacturers can create Accessory Light Kits that better meet customer needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
brake light feature6
12 gauge wire1
5 star1
ability to change the color spectrum (1

Based on the data provided, it seems that customers primarily buy this product category, Accessory Light Kits, due to the product description. This suggests that customers highly value detailed and informative descriptions that help them understand the features and benefits of the product. There could be several reasons why the product description is the top feature for buyers: 1. Information: Customers want to know exactly what they are purchasing, and a well-written product description provides them with the necessary details about the product's specifications, functionality, and compatibility. 2. Decision-making: A comprehensive product description helps customers make informed decisions by highlighting the unique selling points and advantages of the product over others in the market. 3. Trust: A detailed product description instills confidence in customers, as it shows that the seller has taken the time to provide accurate and reliable information, which can enhance the overall trustworthiness of the brand. Based on these insights, here are some suggestions for optimizing the Amazon listing: 1. Focus on the product description: Ensure that the product description is thorough, engaging, and highlights the key features and benefits. Use clear and concise language to convey the value proposition effectively. 2. Use high-quality images: Complement the product description with high-resolution images that showcase the product from different angles and demonstrate its functionality. This can further enhance the customer's understanding and interest in the product. 3. Include customer reviews: Incorporate positive customer reviews in the listing to provide social proof and build trust. Customers often rely on the experiences of others to make purchasing decisions, so featuring testimonials can be beneficial. 4. Optimize pricing strategy: While price is not the top motivator in this case, it is still a factor. Ensure that the product is competitively priced, taking into account the features and benefits it offers compared to similar products in the market. By focusing on these aspects, sellers can optimize their Amazon listing to attract and convert potential customers effectively.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long34
last long
last longer
last forever
last in long term
last on long
4 last10
long last9
long last
connection wire longer7
wire longer
long wire
longer wire
longer wire lead
big brighter6
hold up5
hold up
hold up good
adhesive strong3
adhesive strip hold up
good adhesive
strong adhesive

Analysis of Customer Expectations for Accessory Light Kits: Based on the frequency of mentions, it is clear that customers have a strong expectation for longevity when it comes to Accessory Light Kits. This suggests that durability and longevity are key factors that customers consider when purchasing such products. Additionally, the mentions of "4 last" and "last" indicate that customers are specifically looking for products that will last a significant amount of time. To meet these customer expectations, sellers should prioritize product development in the following areas: 1. Quality and Durability: Focus on creating Accessory Light Kits that are built to last. Use high-quality materials and ensure that the products are designed to withstand regular use and potential wear and tear. 2. Longevity Testing: Conduct thorough testing to ensure that the products meet the desired longevity expectations. This can involve simulating real-world usage scenarios and assessing the performance and durability of the kits over an extended period. 3. Warranty and Customer Support: Offer a comprehensive warranty and reliable customer support to instill confidence in customers. This will assure them that the seller stands behind the product's longevity claims and is ready to assist in case of any issues. In terms of marketing promotion factors, sellers should consider the following suggestions: 1. Highlight Longevity: Emphasize the durability and longevity of the Accessory Light Kits in marketing materials. Use phrases like "built to last" or "long-lasting performance" to capture the attention of customers who prioritize longevity. 2. Customer Testimonials: Share testimonials or reviews from satisfied customers who have used the Accessory Light Kits for an extended period. This will provide social proof and reinforce the product's longevity claims. 3. Comparative Analysis: Compare the longevity of the Accessory Light Kits with similar products in the market. Showcase how your product outperforms competitors in terms of durability and longevity. 4. Educational Content: Create informative content that educates customers about the factors that contribute to the longevity of Accessory Light Kits. This can include tips on maintenance, proper usage, and how to maximize the lifespan of the product. By focusing on product development prioritization and incorporating these marketing promotion factors, sellers can better meet customer expectations for Accessory Light Kits and differentiate themselves in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Ray and Laura
Install was tedious to say the least but if you lay it out first and work all the lines where they should go, install is easy! However, now (after 2 months) the LEDs won’t stay on and can’t change the colors. Thought it was the remote which is a POS to be honest, but it wasn’t. Will try to figure out it issue when I have more time to troubleshoot! I’ll update what I find out.
My ol lady installed these and I liked it so much that I ordered a set. Very easy to install, but take your time to plan it out and do a quality job
Setup was fairly easy and the lights are super bright. Only issue I have is one of the smaller lights color is different from the rest and on some colors it's off while the rest are on.
Buy it!!!!Sept. 2022
 This video is just showing all the colors you can set and music response feature. The whole bike turning red at stops and sides amber at turn signals is a head turning. So many colors you can choose, is crazy!!! Love it!!!
Jose H.
Great lightsSept. 2022
Lights were easy to install and look good
I got the Lights professionally installed.. they worked awesome for all of a week.. then hitting the brakes made half the lights go green and the other half go red.. and now the lights on either side of the bike don’t ever match up unless I just make them red or white.. but again when I hit the brakes I don’t want my lights going green.. like hey” hit me please”..
Works awesomeJul. 2022
Put them on my slingshot looks awesome
They work wonderfully they make my bike light up like a Christmas tree
Richard C.
I've used kits from ditrio on 3 different vehicles now. Never disappointed. Best quality for the money. Fast af shipping. Had one issue in the past with a faulty component and the in point customer service handled it quick fast and in a hurry! Personally I couldn't ask for better and will continue using their products
Buy it!Jul. 2022
 Excellent purchase. Installation wasn't terrible after figuring out signal wires on the bike; finally found it online. Took way longer than I thought it would for me to do the install myself, only because I was indecisive regarding the configuration. SO MANY OPTIONS! I kept changing my mind, or trying new things. Made it a weekend project and I'm pleased with how it turned out. I actually had more lights than I probably needed, but I ended up using them all since i paid for them. I added the extras to foot pegs and underneath the body, and on the v frame, but they're not connected. However, if any case I want to be brighter or more noticeable, i can just connect the clips as the lights are already in place. Personally, I prefer ambient lighting, rather than seeing the light strips. I didn't need to use all the splitters or extensions. That's what took the most time, is mapping out which wires you'll need and how you'll connect them all. I probably remapped the bike like 3 or 4 times. You'll think you have it how you want it, to later realize you can put that here instead of there, and that there instead of here.....over and over and over again. Perhaps I was over thinking things and made it more complicated than it needed to be, but I wanted it just right. The little connectors are great and made things super easy. Couldn't imagine installing these without them. My only concern is whether or not to go back and heat shrink all the connectors to ensure water protection and prevent them from disconnecting. The adhesive tape is great as long as you don't peel and reapply too many times, otherwise you'll need some type of bond agent eventually, so make sure you plan it out well. As far as the programming, it's pretty good. The lighting effects are pretty standard, i.e. strobe, fade, smooth and blink. The highest setting is pretty bright which is nice. The lowest brightness allows for a nice subtle look. The color selection is not bad. Having a key fob control is convenient. And i keep the bigger remote in my jacket. I wish the turn signal was a bit more amber orange instead of a white yellow orange, to match the OEM bulbs, but I suppose it will do was it was designed to do: make your intentions more visible. I'll upload a video later. Overall, great purchase, especially if your bike is chrome accented.

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