Accessory Sets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
286
This insight is based on the data from the best seller products. The top 5 of them are:
Replacement Arm Adjustment Knobs for Rollators Walker Replacement Parts Guardian Walker Parts M6 Track Bolt Set T Bolt with Black Threaded Star Knobs and Washers for Rolling Walkers (2)
B09XV53CQM
Extra Wide Mid Calves Socks Walking Boot Replacement Socks Medical Liner for Orthopedic Brace Shoe Under Air Cam Walkers&Fracture Boot Casts
B0B3RG1Q6J
Lumex Replacement Arm Adjustment Knobs for Rollators, 2 Each, RJ4300-KNOB-2
B00YVW4FWW
Mobility Combo Pack - Cup Holder, Phone Holder and Hooks for Walkers, Wheelchairs and Strollers
B0853D2PT4
Armrest Pad, Forearm Cushion Accessories for All ELENKER Upright Rollator Walker Armrest
B088ZJXFZS

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Accessory Sets product on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.35 out of 5 and a total of 286 reviews, it suggests that customers are generally happy with their purchase. However, it's important to note that this data only provides a snapshot of customer satisfaction and may not be representative of all customers who have purchased this product. It's also possible that there may be some bias in the reviews, as customers who are extremely satisfied or dissatisfied may be more likely to leave a review. If you're considering purchasing an Accessory Set on Amazon, it's a good idea to read through the reviews carefully to get a sense of what customers are saying about the product. Look for patterns in the reviews, such as common complaints or issues that customers have had with the product. This can help you make an informed decision about whether or not the product is right for you. Overall, it seems that the Accessory Sets product on Amazon has a relatively high level of customer satisfaction. However, as with any purchase, it's important to do your research and read reviews carefully before making a decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is wheelchair, the most common behavior is use the walker . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely to be individuals who have mobility issues and require the use of a wheelchair or walker. The fact that the top three users mentioned are mother, husband, and father suggests that these individuals may be purchasing the product for an elderly or disabled family member. The top three places to use the product are wheelchair, doorway, and house, which further supports the idea that the product is designed to assist individuals with mobility issues in their daily lives. The fact that the product is categorized as an accessory set suggests that it may be designed to work in conjunction with other mobility aids, such as wheelchairs or walkers. The top two usages of the product are to use the walker and walk, which again reinforces the idea that the product is designed to assist individuals with mobility issues in their daily lives. It is possible that the product is designed to provide additional support or stability to individuals who are using a walker or attempting to walk independently. Based on this data, it is likely that the target customer profile for this product is individuals who are elderly or disabled and require the use of mobility aids such as wheelchairs or walkers. The product may be particularly useful for individuals who are attempting to maintain their independence and mobility despite physical limitations. Suggestions for marketing this product may include targeting advertisements to caregivers or family members of elderly or disabled individuals, as well as targeting advertisements to individuals who have recently experienced a decline in mobility due to injury or illness. Additionally, highlighting the product's ability to provide additional support and stability during walking or use of a walker may be an effective marketing strategy.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cup holder, strap, phone holder, cup, screw. The most mentioned elements about cup holder are break within hour of the beginning of(3.95%), not sturdy enough to hold my cup of coffee(2.63%).
The top 5 positive reviews are sock, cup holder, holder, arm rest, strap. The most mentioned elements about sock are comfortable(7.41%), soft(7.41%).
Health & Household > Medical Supplies & Equipment > Mobility & Daily Living Aids > Mobility Aids & Equipment > Walkers, Rollators & Accessories > Accessory Sets
Cons
cup holder23.68%
break within hour of the beginning of3.95%
not sturdy enough to hold my cup of coffee2.63%
small2.63%
bad1.32%
big for can1.32%
strap10.53%
phone holder6.58%
cup5.26%
screw3.95%
Pros
sock22.22%
comfortable7.41%
soft7.41%
adequate cushioning and comfort for the ankle and foot3.70%
good3.70%
stretch over my dressing3.70%
cup holder14.81%
holder7.41%
arm rest3.70%
strap3.70%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common complaint about accessory sets is the lack of a cup holder, which was mentioned in both the top 1 and top 5 cons. Additionally, the strap, phone holder, cup, screw, holder, arm rest, and sock were also mentioned as cons. On the other hand, the top pro aspect mentioned was the sock. Overall, the sentiment analysis suggests that there are more negative aspects associated with accessory sets than positive ones. However, it's worth noting that the data only represents a small sample of opinions and may not be representative of the entire population. To improve product development and selection, manufacturers could focus on addressing the most common complaints, such as adding a cup holder and improving the strap and phone holder. Additionally, they could consider emphasizing the positive aspect of the sock and incorporating more features that customers appreciate. It's also important to gather more data and feedback from customers to better understand their needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
drink holder1

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
arm rest more durable material1
replacement armrest out of more durable material
bolt diameter 5 16 or1
bolt diameter 5 16 or
cup holder1
design cup holder good
cup holder hold more firmly in place1
cup holder hold more firmly in place
durable1
durable
good way attach to wheel chair1
good way attach to wheel chair
hard plastic1
hard material
item strong1
item strong
keep item in stock1
keep item in stock
large diameter1
large diameter

Based on the information provided, it is unclear what specific customer expectations are for Accessory Sets. However, as a general category, customers who are interested in Accessory Sets may be looking for a variety of items that complement their existing wardrobe or personal style. This could include items such as jewelry, scarves, hats, belts, and other accessories. To better understand customer expectations for Accessory Sets, sellers should conduct market research to identify the specific needs and preferences of their target audience. This could involve surveying customers, analyzing sales data, and monitoring trends in the fashion industry. Once sellers have a better understanding of customer expectations, they can prioritize product development based on the most in-demand items. For example, if customers are looking for high-quality jewelry sets, sellers may want to focus on developing new designs and materials for their jewelry products. In terms of marketing promotion factors, sellers should consider the channels and messaging that will resonate most with their target audience. This could involve advertising on social media platforms, partnering with influencers or bloggers in the fashion industry, or offering promotions and discounts to encourage customers to try their products. Overall, by understanding customer expectations and prioritizing product development and marketing efforts accordingly, sellers can better meet the needs of their target audience and drive sales in the Accessory Sets category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Hipfix1
Purchased
This worked (there are several different varieties) on my Guardian/Medline rolorater walker even though the replacement knobs had five "knobs" and my walker had four "knobs" very weird since the Guardian line of this walker was replaced by another company and my walker had Guardian labels permanently plastered all over it ,and the bottom storage bag said Medline. Made it very difficult , on a nonrefundable product, (Shipped by yet another company -Home Health Superstor , and called something else-Graham-Field--no mention of Lumex) to dermine what to do. I just held my breath and hoped. Lucky for me after hours spent trying to buy these .50 parts I was allowed to buy them at my own risk for $19.99--now I see the 4 "knobs" are available for $12.99 still too high in my opinion.
JustBeth
Purchased
Good qualityDec. 2022
The screws did not work on my Lumex Walkabout Lite Rollator. I had to return and ordered a differnt set. However, these seemed to be nice quality.
Courtney
Purchased
Delivery was on time, and product was exactly as advertised. The adjustment knobs for the arms/handles on a used walker we purchased were missing, and these replacements were the exact manufacturer parts we needed.
Garry
Purchased
As DescribedApr. 2022
I made these work, but the bolt diameter should have been at least 5/16" or 3/8" not the 1/4" check hole size before buying. The knob size should also have been a larger diameter keep in mind this Idea is supposed to replace using a tool to lock the handlebars in position. If you don't have particularly strong hands, you will need a tool to apply enough pressure to hold the bars tight.
josephine m.
Purchased
Knob rollaterDec. 2019
I ordered the wrong size. Didn't get to use it.
Jean Terry
Purchased
It was greatJun. 2022
To repair my walker
Was shipped on time and in perfect condition. Tried several other vendors, but this one fits perfectly. Great job Graham-Field!
Maydawn
Purchased
I returned them because they were not the right size.
Dennis
Purchased
if I knew or had an idea they were not going to work would not have ordered them
Island Boy
Purchased
The knobs didn't fit the 3-wheel walker we have. Oh well. I suppose they migh fit somehing other piece of equipment later

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