Active product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 16
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
adidas Boys' Active Sports Athletic Tricot Jogger Pant
Fruit of the Loom Boy's Fleece Sweatshirts, Hoodies, Sweatpants & Joggers
adidas boys Kids-boy's/Girl's Cushioned Angle Stripe Crew Socks (6-pair)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Active category has a high level of customer satisfaction. With an average rating of 4.61 out of 5 and a total of 29,827 reviews, it is clear that many customers have had positive experiences with this product. As for advice, it is important to continue to prioritize customer satisfaction by providing high-quality products and excellent customer service. Additionally, encouraging customers to leave reviews can help to build trust and credibility for the product, which can lead to increased sales and success on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is colder day, the most common location is around the house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is most commonly used and mentioned in relation to family members, specifically sons and husbands. This suggests that the product may be marketed towards parents or individuals in committed relationships. Additionally, the fact that "gift giving" is one of the top usage categories indicates that the product may be seen as a thoughtful and practical gift option. In terms of usage locations, the product is most commonly used around the house and in schools. This suggests that the product may be marketed towards individuals who value convenience and practicality in their daily lives, such as busy parents or students. Overall, the data suggests that the customer profile for this product may be individuals who prioritize practicality and convenience in their daily lives, and who value thoughtful and useful gift options for their loved ones. To further target this customer profile, the product could be marketed towards parents, busy professionals, and students, highlighting its practical uses and versatility in various settings. Additionally, emphasizing the product's durability and long-lasting benefits may also appeal to this customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are sock, material, short, fabric, pant. The most mentioned elements about sock are small(3.17%), slim(1.38%).
The top 5 positive reviews are sock, fit, quality, material, pant. The most mentioned elements about sock are good quality(4.23%), soft(4.01%).
have a hole in the toe part after wear one time1.10%
less quality0.69%
tight on me0.34%
good quality4.23%
fit just right2.68%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common aspect mentioned in both the pros and cons of the Active category is "sock." This suggests that the quality and fit of socks are important factors for consumers when it comes to active wear. In terms of the cons, other aspects mentioned include material, short, fabric, and pant. This suggests that consumers may have issues with the quality and durability of the materials used in active wear, as well as issues with the fit and comfort of shorts and pants. On the pro side, the top aspect mentioned is also "sock," which suggests that when the quality and fit of socks are good, consumers are happy with their active wear. However, it's worth noting that the percentage of positive mentions is slightly lower than the percentage of negative mentions, which suggests that there is room for improvement in this category. To improve product development and selection in the Active category, it may be helpful for companies to focus on improving the quality and durability of materials used in their products, as well as ensuring a comfortable and secure fit for shorts and pants. Additionally, companies may want to consider investing in research and development to create innovative and high-quality sock designs that meet the needs and preferences of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
100 % cotton3
basic and1

Based on the data provided, it seems that customers in the Active category are primarily motivated to buy this product due to its product description, followed by price and brand reputation. The product description being the top feature suggests that customers are highly influenced by the information provided about the product. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, customers in the Active category may be looking for specific features or functionalities that are clearly outlined in the product description. They want to ensure that the product meets their needs and expectations before making a purchase. Additionally, customers in the Active category might be comparing different products within the same category. A detailed and informative product description can help them make an informed decision and choose the product that best suits their requirements. Based on this information, optimizing the Amazon listing for this product should focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the product, such as its features, specifications, and benefits. This will help customers understand what sets it apart from other similar products. 2. Use clear and concise language: Make sure the product description is easy to read and understand. Avoid using technical jargon or complex language that might confuse potential buyers. 3. Highlight unique selling points: Emphasize the key features or functionalities that make the product stand out. This will help customers quickly identify why they should choose this product over others in the market. 4. Include customer reviews and testimonials: Incorporate positive customer reviews and testimonials in the product description. This can build trust and credibility, further motivating potential buyers to make a purchase. By optimizing the product description based on these suggestions, you can enhance the overall appeal of the product and attract more customers in the Active category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
decent quality11
good quality
high quality
more size up11
size up
up size
size up size
big in size
last long10
last long
last longer
last forever
size up9
size up
4 last8
large size8
size big
big size
size large
in pocket6
fit good

Based on the customer expectations mentioned, it seems that customers in the Active category are looking for products that meet certain quality standards and are available in larger sizes. The fact that "decent quality" was mentioned 11 times suggests that customers in this category place a high value on quality and are willing to pay more for products that meet their expectations. Therefore, sellers should prioritize product development that focuses on quality materials and construction. Additionally, the fact that "more size up" was also mentioned 11 times suggests that customers in this category may have difficulty finding products that fit them properly. Sellers should consider offering a wider range of sizes to accommodate customers of all shapes and sizes. In terms of marketing promotion factors, sellers should focus on highlighting the quality of their products and the range of sizes available. They could also consider partnering with influencers or athletes who are active in the community to promote their products and reach a wider audience. Overall, sellers in the Active category should prioritize product development that focuses on quality and size inclusivity, and market their products accordingly to attract and retain customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I bought these as a gift for my 23 year old son who is super picky about pants. I’ll let you read if he liked them or not… “Please tell me you still have the link to the heather gray sweatpants you bought me, the ones that arrived the day I left for grandmas. I’m wearing them now for the first time after washing them and they are easily the best pants I’ve ever owned.”
I bought these for my husband but I ended up keeping them because they are soft to the touch making them very comfortable.
Thick, warm and comfortable. My favorite pants to louge around the house.
Overall: I’ve bought a dozen pairs of these. Four for me and a couple pairs for several loved ones who complemented and mentioned they were also looking for more comfy pants. Size: I normally wear Xl tshirts and athletic shorts and found the 2XL to fit perfectly Stitching: very few (if any) stitching errors and have been holding up to heavy use for several months Material: super soft and holds up to washing machine so far
2 coonasses
ComfortableDec. 2021
Comfortable and warm
My husband weighs 200lbs and a xl was perfect. He loves them!! I gotta buy more!
I really like the way these sweat pants look and feel, but 2 days in I noticed a hole by the left pocket... small, but will probably grow.
Joey D
Super soft on the inside, runs just a tad large but that's fine for sweat pants.
No SouthpoleJul. 2022
Uno de los pantalones recibido no es Southpole es Rusell Athletic demasiado grande y de mala calidad, estoy en República Dominicana y se me hace imposible hacer la devolución. Así que simplemente he perdido mi dinero por la irresponsabilidad del vendedor 😣
Exactly as expected!!🙂

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