Active Base Layers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question has a total of 1313 reviews on Amazon, but the average rating is not available (NaN). The product is categorized as Active Base Layers, which suggests that it is likely a piece of clothing or apparel designed for physical activity. Without knowing the average rating, it is difficult to draw any definitive conclusions about customer satisfaction with the product. However, the fact that it has received over 1300 reviews suggests that it is a popular item, and it is possible that the lack of an average rating is due to a relatively even distribution of positive and negative reviews. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a sense of what customers like and dislike about it. Look for patterns in the feedback, and pay attention to any recurring issues or concerns that customers have raised. Additionally, it may be worth considering the specific use case for this product. If you are looking for a base layer for a specific type of physical activity, such as running or hiking, you may want to look for reviews from customers who have used the product in that context. This can help you get a better sense of how well the product performs in the specific conditions you will be using it in. Overall, while the lack of an average rating makes it difficult to draw any definitive conclusions about customer satisfaction with this product, the fact that it has received over 1300 reviews suggests that it is a popular item. By reading through reviews and considering your specific use case, you can make an informed decision about whether this product is right for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is colder day, the most common location is school, the most common behavior is basketball . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product, an Active Base Layer, is primarily associated with the target audience of young individuals, specifically sons, grandsons, and kids. Among these, the term "son" has the highest number of mentions, indicating that this product is commonly used by boys or young men. The mentions of "grandson" and "kid" also suggest that the product may appeal to a wider age range within the younger demographic. In terms of usage, the product is frequently used in schools, as indicated by the highest number of mentions. This suggests that it may be popular among students, possibly for physical education classes or sports activities. Additionally, the mentions of using the product under gym shorts and around the house indicate that it is versatile and can be worn in various settings. The top two usages of the product are basketball and workout, with basketball being the most mentioned. This implies that the Active Base Layer is commonly used during basketball activities, possibly indicating its suitability for sports performance. The mentions of workout suggest that it is also utilized for general exercise purposes. Based on this analysis, the customer profile for this product can be described as young males, potentially ranging from children to teenagers. They are likely active individuals who engage in sports activities, particularly basketball, and are conscious of their fitness and exercise routines. They may also value versatility in their clothing choices, as indicated by the mentions of using the product in different settings. To further cater to this customer profile, it would be beneficial to emphasize the product's performance features, such as moisture-wicking properties, breathability, and flexibility. Marketing efforts could focus on highlighting the product's suitability for basketball and other sports activities, as well as its ability to provide comfort and support during workouts. Additionally, offering a range of sizes and styles that appeal to different age groups within the target demographic would help attract a wider customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shirt, sleeve, fit, length, leg. The most mentioned elements about shirt are baggy look(2.47%), run a little bit large(1.23%).
The top 5 positive reviews are material, quality, fabric, shirt, color. The most mentioned elements about material are good(7.17%), breathable(2.28%).
baggy look2.47%
run a little bit large1.23%
tight to wear1.23%
form fitting1.23%
good quality1.30%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the cons outweigh the pros in the Active Base Layers category. The top con aspect mentioned most frequently is the shirt, followed by the sleeve, fit, length, and leg. This suggests that customers have concerns regarding the overall design and fit of the base layers, including issues with the shirt's quality, fabric, and color. On the other hand, the top pro aspect mentioned most frequently is the material, indicating that customers appreciate the quality of the fabric used in these base layers. However, it is worth noting that the percentage of positive sentiment for this aspect is relatively low at 16.94%. To improve product development and selection in this category, it is crucial to address the cons mentioned by customers. Firstly, focusing on improving the design and fit of the shirts, sleeves, and overall length can enhance customer satisfaction. Additionally, addressing concerns about the quality, fabric, and color of the base layers is essential to meet customer expectations. Furthermore, it would be beneficial to conduct further research and gather more feedback from customers to identify other potential cons and pros. This can help in refining the product development process and ensuring that the base layers meet the needs and preferences of the target audience. In summary, while the Active Base Layers category has some positive aspects, such as the material, there are several cons that need to be addressed. By focusing on improving the design, fit, and addressing concerns about quality and fabric, product developers can create base layers that are more appealing to customers in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
design on it1
light layer1

Based on the data provided, it seems that customers primarily buy active base layers based on the product description, followed by price and brand reputation. The product description being the top feature suggests that customers are highly influenced by the information provided about the product. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, active base layers are typically designed for specific activities or weather conditions, so customers rely on the product description to understand the features and benefits that meet their needs. Additionally, customers may want to ensure that the base layer fits well, is comfortable, and offers the desired level of performance. The product description plays a crucial role in conveying these details and helping customers make informed decisions. Based on this information, optimizing the Amazon listing for active base layers should focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive and accurate information: Ensure that the product description includes all relevant details about the base layer, such as fabric composition, moisture-wicking properties, breathability, and any specific features that set it apart from competitors. 2. Highlight key benefits: Emphasize the advantages of the base layer, such as temperature regulation, odor control, or durability. Clearly communicate how these benefits address customers' needs and enhance their overall experience. 3. Use engaging language: Craft the product description in a way that captivates potential buyers. Use descriptive and persuasive language to create a compelling narrative around the base layer, making customers feel excited about the product. 4. Include sizing and fit information: Help customers choose the right size by providing accurate sizing charts and guidance on how the base layer should fit. This can reduce the likelihood of returns and increase customer satisfaction. 5. Incorporate customer reviews: Integrate positive customer reviews into the product description to build trust and credibility. Real-life experiences from satisfied customers can greatly influence potential buyers. By optimizing the product description with these suggestions, sellers can better meet customer expectations, increase conversions, and enhance the overall shopping experience for active base layers on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
adult size3
adult size
small and adult size
hold up2
hold up
reinforcement in knee2
reinforcement in knee
size up2
size up
small size2
size small
small size
comfortable reasonably soft t-shirt1
thin soft stretchy shirt
do not snag easily1
do not snag
element of thick fleece fuzzy-ness1
element of thick fleece fuzzy-ness
right gear for cold weather camping1
right gear for cold weather camping

Analysis of Customer Expectations for Active Base Layers: Based on the customer feedback, it is clear that comfort, durability, and a cozy feel are the key expectations for Active Base Layers. Let's break down these expectations and provide suggestions for product development prioritization and marketing promotion factors. 1. Comfortable reasonably soft t-shirt: Customers desire a base layer that feels comfortable against their skin. This suggests that sellers should prioritize using high-quality, soft materials that provide a pleasant tactile experience. Fabrics like cotton blends or moisture-wicking synthetics could be considered to achieve the desired softness and comfort. 2. Do not snag easily: Customers want base layers that are durable and resistant to snags. To address this expectation, sellers should focus on using fabrics with a tight weave or incorporating reinforced stitching in areas prone to snagging. Additionally, they could consider offering base layers with smooth finishes or minimal embellishments to minimize the risk of snags. 3. Element of thick fleece fuzzy-ness: Customers appreciate a base layer that provides a cozy and warm feeling. Sellers should prioritize incorporating a layer of thick fleece or a similar fuzzy material to enhance insulation and comfort. This could be achieved by using brushed fabrics or adding a fleece lining to the base layer. Product Development Prioritization Suggestions: - Invest in high-quality materials: Prioritize sourcing soft, durable, and comfortable fabrics that meet customer expectations. - Reinforce stitching and construction: Focus on improving the durability of the base layers by using reinforced stitching techniques and sturdy construction methods. - Offer a range of thickness options: Consider developing base layers with varying levels of thickness to cater to different customer preferences and weather conditions. Marketing Promotion Factors Suggestions: - Highlight comfort and softness: Emphasize the luxurious feel of the base layers, showcasing how they provide a comfortable experience during physical activities. - Emphasize durability: Highlight the base layers' resistance to snags and their ability to withstand rigorous use, ensuring customers that they are investing in a long-lasting product. - Showcase the cozy factor: Promote the thick fleece element of the base layers, emphasizing their ability to keep customers warm and comfortable in colder conditions. By addressing these customer expectations and incorporating the suggested product development and marketing promotion factors, sellers can better meet the needs of their target audience and differentiate their Active Base Layers in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Thea Arruda
Great dealMar. 2022
My grandson plays hockey and absolutely loves this outfit under his uniform. Worth the money and have a happy camper! That's the most important thing!!!
Two StarsMay 2018
NOT thermal, as stated.
Try to fitAug. 2018
Fits perfect for my 5yr old
NiceOct. 2018
Fit was good and keeps him warm
StylishDec. 2019
Warm for snowDec. 2018
My 5 yr old wore them ender snow pants and was super warm and comfortable...he was so warm and yet he did not co mlm plain so it must have been perfect for the cold snow! He's smaller...42 inches the pants were good and shirt was large but still good. Will fit for next year.
Little baggyFeb. 2021
Didn’t fit my 5yr old snug enough. It was a little baggy on him. He’s a size 7 -8 youth and I bought the smallest size and it was still a bit to big
Claudia P.
Excelent.Jul. 2018
Very good product. My son likes it very much.
Eye Opener
Great for under clothes/skiing
Lo compré para un niño de 112cm y le quedo a mi hijo de 130cm! Así que las tallas no corresponden.

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