Active Pants product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Leggings Depot Women's Printed Solid Activewear Jogger Track Cuff Sweatpants
Colorfulkoala Women's High Waisted Yoga Pants 7/8 Length Leggings with Pockets

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Active Pants product in question has a high level of customer satisfaction. With an average rating of 4.4 out of 5 and a total of 23,971 reviews, it's clear that many customers have purchased and enjoyed this product. As for advice, it's important to continue to monitor customer feedback and make improvements where necessary. Additionally, it may be helpful to consider offering different styles or colors to appeal to a wider range of customers. Overall, it's clear that this product has been successful and has a strong customer base, so it's important to continue to prioritize customer satisfaction and maintain a high level of quality.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is winter lol, the most common location is around the house, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this product is likely someone who is active and values comfort and versatility in their clothing. The fact that the top two usages of the product are for working out and lounging suggests that the customer is looking for something that can be worn for a variety of activities and is comfortable enough to wear for extended periods of time. The fact that the top three users mentioned are daughter, wife, and friend suggests that the customer profile may be someone who is buying this product as a gift for someone else, rather than for themselves. This could be a parent buying for their child, a spouse buying for their partner, or a friend buying for a friend. The top three places to use the product are around the house, gym, and house, which further supports the idea that the customer is looking for something comfortable and versatile that can be worn in a variety of settings. Based on this data, some suggestions for the customer profile might include: - Someone who values comfort and versatility in their clothing - Someone who is active and enjoys working out, but also values lounging and relaxation - Someone who is likely buying this product as a gift for someone else, rather than for themselves - Someone who is likely looking for a product that can be worn in a variety of settings, including around the house and at the gym.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pant, material, fabric, waist, legging. The most mentioned elements about pant are long(1.91%), big(1.19%).
The top 5 positive reviews are fit, pant, material, fabric, legging. The most mentioned elements about fit are good(14.37%), just right(0.74%).
Sports & Outdoors > Sports > Team Sports > Basketball > Basketball > Women > Active Pants
a little large0.78%
fit really weird0.44%
shrink in length after i wash it0.25%
just right0.74%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Active Pants category has both positive and negative aspects. The top pro mentioned most is fit, which suggests that customers are generally satisfied with how these pants fit. However, the top con mentioned most is pant, which could mean that customers are not happy with the design or style of the pants. Other cons mentioned include material, fabric, waist, and legging, which could indicate issues with the quality or comfort of the pants. It's important for product developers to take note of these cons and work on improving these aspects of the pants to increase customer satisfaction. In terms of product selection, it's important to consider the needs and preferences of the target audience. For example, if customers are looking for pants that are comfortable for working out, then the material and fit should be a top priority. If customers are looking for pants that are stylish and versatile, then the design and style should be a top priority. Overall, the sentiment analysis suggests that there is room for improvement in the Active Pants category. By addressing the cons mentioned and focusing on the pros, product developers can create pants that meet the needs and preferences of their target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
high waist3

Based on the data above, it seems that customers are primarily motivated to buy active pants based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and sizing. Other factors that influence customer purchases include advertising attraction and recommendations from friends. This suggests that customers may be drawn to active pants that are marketed well and have positive reviews from people they know and trust. To optimize Amazon listings for active pants, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include information about the materials used, the fit and sizing, and any special features or technologies that set the product apart from competitors. Additionally, sellers should consider investing in advertising and social media campaigns to increase visibility and generate positive reviews and recommendations from satisfied customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
duration long27
add more color23
more color
more color option
fit good
fit as expect
fit right
in every color22
in every color
in every design color
in each color
every color
do not shrink21
do not shrink
do not shrink up
will not shrink
shrink in w d
shrink up
small size17
small size
size small
petite size16
petite size
small size
medium petite size
large size15
large size
size large

Based on the customer expectations mentioned, it seems that customers are looking for active pants that are longer in length and have a longer duration of wear. Additionally, customers are interested in active pants that have more color options available. To address these expectations, sellers could prioritize product development by creating active pants that are available in longer lengths and made with durable materials that can withstand extended wear. Additionally, offering a wider range of color options could help to attract customers who are looking for more variety in their active wear. In terms of marketing promotion factors, sellers could highlight the durability and longevity of their active pants to appeal to customers who are looking for longer-lasting products. Additionally, showcasing the range of color options available could help to attract customers who are interested in adding more variety to their active wear wardrobe. Overall, by prioritizing product development and marketing efforts to address these customer expectations, sellers can better meet the needs of their target audience and increase their chances of success in the competitive active wear market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Honestly don’t know what I was thinking when I ordered these but the fact that they had a strange fit in the crotch area made it even worse.
Natalie W.
Great leggings love the two pockets super soft and the quality is just the same as Lululemon I’m getting some in every color I’m 5 foot 7 and 125 and bought XS
Ama La Vida
Super comfyMar. 2022
I love, love, love these sweat pants. It's like wearing a soft thin sweatshirt over your legs. Sooooo comfortable!!
 I use them every time if I am home. I get very cold and this really solved all my problems
Megha Y.
Good quality and warm pants. Must have in winters .
I like the weight of these pants along with the comfortable fit.
Linda Megna
Pants are soft and comfortable but I'm 5'2 and they sit about 3 inches above my ankle when I sit down and I haven't even washed them yetl.
They feel so soft and are very comfortable. I'm 5'3 and weigh about 140, I ordered a M and they fit perfect.
The lengthMar. 2020
Great FIT just rightgot a size Burger just incase
Didn't fitDec. 2022
Didn't fit

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