Active & Performance product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Amazon Essentials Men's Lightweight Water-Resistant Packable Hooded Puffer Jacket
JERZEES Men's NuBlend Fleece Hoodies & Sweatshirts

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Active & Performance category on Amazon is 4.56 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 24,369 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating suggests that customers are generally pleased with the Active & Performance products they have purchased from Amazon. This could be attributed to the quality, functionality, and overall performance of these products. It's worth noting that the high number of reviews also indicates a strong customer engagement and interest in this category. Based on this information, it would be advisable for sellers and manufacturers in the Active & Performance category to continue focusing on maintaining the quality and performance of their products. They should also prioritize customer satisfaction by addressing any potential issues or concerns raised in the reviews. Regularly monitoring customer feedback and making improvements based on it can help maintain a high level of customer satisfaction and drive further sales. Furthermore, sellers should consider leveraging the positive reviews and high ratings to promote their products. This can be done by highlighting customer testimonials, ratings, and reviews in product descriptions and marketing materials. This approach can help build trust and attract more potential customers to purchase products in the Active & Performance category. Overall, the data suggests that customers are generally satisfied with Active & Performance products on Amazon. By focusing on quality, addressing customer concerns, and leveraging positive reviews, sellers can continue to meet customer expectations and drive success in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is winter lol, the most common location is car, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is most commonly used by individuals who are active and performance-oriented. The top three users are the husband, son, and father, which suggests that the product is popular among men. Additionally, the top three places to use the product are the car, backpack, and around the house, which indicates that the product is versatile and can be used in a variety of settings. The top two usages of the product are gift-giving and travel, which suggests that the product is popular among people who are looking for practical and useful gifts for their loved ones. The fact that the product is frequently used for travel also suggests that it is durable and can withstand the wear and tear of being on the go. Based on this data, it seems that the ideal customer profile for this product is a man who is active and performance-oriented, and who values practicality and durability in his products. This customer may be looking for a versatile product that can be used in a variety of settings, and may be interested in giving the product as a gift to others. To appeal to this customer profile, it may be helpful to emphasize the durability and versatility of the product in marketing materials. Additionally, highlighting the product's usefulness as a gift may help to attract customers who are looking for practical and thoughtful gifts for their loved ones.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are jacket, material, zipper, fit, color. The most mentioned elements about jacket are slightly large(1.73%), slim(0.86%).
The top 5 positive reviews are jacket, fit, color, quality, fleece. The most mentioned elements about jacket are light(4.49%), warm enough(3.24%).
slightly large1.73%
a little tight0.48%
bad quality0.42%
warm enough3.24%
fit nicely1.65%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the jacket is the most frequently mentioned aspect in both the pros and cons of the Active & Performance category. The jacket is mentioned as a con by 11.23% of respondents and as a pro by 23.27% of respondents. This indicates that the jacket is a significant factor influencing the sentiment of customers in this category. The top five cons mentioned for the jacket include material, zipper, fit, and color. This suggests that customers have concerns about the quality and design aspects of the jacket. On the other hand, the top five pros mentioned for the jacket are not specified, but it can be inferred that customers appreciate certain aspects of the jacket, possibly including its performance, durability, or style. To improve product development and selection in this category, it would be beneficial to address the cons mentioned by customers. Focusing on improving the material quality, zipper functionality, fit options, and color choices could help enhance customer satisfaction. Additionally, it would be valuable to understand the specific pros that customers appreciate about the jacket and emphasize those aspects in future product offerings. Furthermore, it would be helpful to gather more detailed feedback from customers to gain a deeper understanding of their preferences and expectations. Conducting surveys, engaging in social listening, or encouraging customer reviews can provide valuable insights for product development and selection in the Active & Performance category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers in the Active & Performance category are primarily motivated by the product description when making a purchase. This could be because they are looking for specific features or benefits that the product offers, and the description helps them understand how it meets their needs. Other factors that may influence their decision include price and brand reputation, but these are less important than the product description. Customers may be willing to pay more for a product that has a strong reputation or is from a trusted brand, but ultimately they want to know that the product will meet their needs. To optimize an Amazon listing for this category, it's important to focus on the product description. Make sure it is clear, detailed, and highlights the key features and benefits of the product. Use bullet points and images to make it easy to scan and understand. Additionally, consider offering competitive pricing and leveraging any positive brand reputation or customer reviews in the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size13
size large
large size
true large
body sleeve long5
sleeve long
hidden zipper5
do not shrink4
doesnt shrink
do not shrink
shrink weirdly
bottom tighter3
bottom tighter
tighten up bottom
soften up2
soften up
more tailored jacket2
more jacket
more tailored jacket
elastic bottom2
elastic in bottom
adjustable elastic on bottom
more fitted2
more tailored

Based on the customer expectations mentioned, it seems that customers in the Active & Performance category are looking for clothing items that are both functional and stylish. The repeated mentions of a long body sleeve suggest that customers are looking for clothing items that provide full coverage and protection during physical activity. Additionally, the mentions of "soften up" suggest that customers are looking for clothing items that are comfortable and easy to move in. The mentions of a "more tailored jacket" suggest that customers are also looking for clothing items that are stylish and flattering. This indicates that customers in this category are not only looking for functional clothing items but also want to look good while wearing them. To prioritize product development, sellers should focus on creating clothing items that meet the functional needs of customers in this category, such as long body sleeves and comfortable materials. Additionally, sellers should consider incorporating more tailored designs to meet the customers' desire for stylish clothing items. In terms of marketing promotion factors, sellers should highlight the functional and stylish aspects of their clothing items in their marketing campaigns. They should also consider partnering with influencers or athletes who can showcase the clothing items in action, highlighting their functionality and style. Additionally, sellers should consider offering promotions or discounts to encourage customers to try their products and provide feedback, which can help inform future product development.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Wilson Delfin
Súper bienAug. 2022
Super bien
Didn’t like them, ugly and bulky not for me
For the ladies - I normally wear an XL in ladies items. Going by the previous reviews I ordered a Med. It fits great! Plenty of room for clothes underneath but not too baggy!
Too bulky. I had to buy a pair of suspenders to keep the pants on
Lite weightDec. 2019
Very thin and light weight which is good however I’m afraid of ripping it But it is good to travel with because it folds up nicely in my golf bag
Great BuyDec. 2022
Awesome product, great material, the colors are awesome along with the price.
Good for light use but if you try to do any sort of physical work they Tear easily.
So I read reviews and ordered a large... Sorry but this thing was HUGE. I'm 5'10" 190, wear 34 pants and large shirts. I could have fit two of me in that thing...hahaha... no worries, Prime Member, returned it, got refund in 24 hrs, thx Amazon... Ordered a medium and it came two days later. The medium fits great over cloths, including a sweatshirt. I know there are many questions on the reviews about size, hopes this helps. Have NOT used this in the field/rain. Along with other reviews it does not come with a carrying case. so, I followed another user's suggestion. Fold the pants in half, put them inside the jacket and zip it up, fold the sleeves in, fold each side into hood width, roll it up from the bottom and stuff the entire suite into the hood. It fits easily and small. No straps or ties, it just fits great...Awesome recommendation...
Waterproof but breathable and lightweight. Already became a favorite the moment i put it on, such good quality that i bought another for mom. Haven’t put it on a field-test yet, but i always wanted to replace my bulky, stuffy Acrylic pants especially with summer on the way. Only real gripe i have is that there are NO Pockets! Since i wear a multi-pocket vest and go about with a backpack, it’s not so much an issue for me, others may find it disappointing though. As for the jacket, it’s pretty good, although I don’t have much use for it now since rainy season isn’t here yet. Other than the pockets issue, it’s well-made and a great addition to your wardrobe.
Rocco Ballato
If you work outside in rain or inclement weather Frogg Toggs are for you these will not let you down heavy duty works great would suggest for anyone not to mention a wonderful value

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