Active Skirts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Arshiner Girl's Sport Skirts with Shorts Athletic Pleated Skort Colorful Performance Skorts

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is summer, the most common location is school, the most common behavior is dance class . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Active Skirts product is most commonly used by daughters, granddaughters, and kids. Additionally, it appears that the product is most frequently used in school settings, on playgrounds, and in Arizona. The most common usage of the product is in dance classes, with some usage in starting tennis. From this data, we can infer that the target customer for this product is likely parents or grandparents who are purchasing the product for their daughters or granddaughters. Additionally, the fact that the product is commonly used in school settings suggests that it may be marketed towards parents who are looking for comfortable and practical clothing options for their children to wear to school. The fact that the product is also used in dance classes and for starting tennis suggests that it may be marketed towards parents who are interested in encouraging their children to be active and participate in sports and other physical activities. Based on this analysis, some suggestions for the customer profile might include targeting parents and grandparents who are interested in providing their children with comfortable and practical clothing options for school, as well as those who are interested in encouraging their children to be active and participate in sports and other physical activities. Additionally, marketing efforts could be focused on areas with high usage of the product, such as Arizona, and on specific activities like dance classes and tennis.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are skirt, large size, one of the pocket on the inside, skirt area, look. The most mentioned elements about skirt are small(8.33%), tight(2.78%).
The top 5 positive reviews are color, skirt, material, quality, top. The most mentioned elements about color are good(8.33%), bright(4.17%).
short then others2.78%
rip at the seam of the waist2.78%
rip off from the elastic waistband2.78%
large size5.56%
one of the pocket on the inside2.78%
skirt area2.78%
look good2.08%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Active Skirts is the "skirt" itself, accounting for 19.44% of the mentions. Other cons mentioned include the large size, one of the pockets on the inside, skirt area, and look. On the other hand, the top pro aspect mentioned most is the "color," accounting for 20.14% of the mentions. From this data, we can conclude that the skirt aspect of Active Skirts is a major concern for customers, as it is mentioned both as a con and as the top aspect mentioned. The large size, pocket placement, skirt area, and look are also mentioned as cons, indicating areas for improvement. On the positive side, the color is mentioned as the top pro aspect, suggesting that customers appreciate a wide range of color options in Active Skirts. Based on these findings, for product development, it would be beneficial to address the concerns related to the skirt aspect. This could involve improving the design, fit, or functionality of the skirt to make it more appealing to customers. Additionally, considering the feedback on large size, pocket placement, and overall look can help in refining the product to better meet customer expectations. In terms of product selection, it would be wise to prioritize offering a variety of colors, as this is mentioned as a significant pro aspect. This can help attract customers who value color options in their Active Skirts. Overall, by addressing the cons related to the skirt aspect and focusing on providing a wide range of appealing colors, product development and selection in the Active Skirts category can be improved to better meet customer needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
size chart1

Based on the information provided, it seems that customers are primarily motivated to buy this product due to its product description. The fact that it is mentioned 100% of the time suggests that customers find it crucial in their decision-making process. The product description likely provides detailed information about the active skirts, including their features, materials, design, and functionality. This comprehensive description helps customers understand what they are purchasing and ensures that it meets their specific needs. Some reasons why the product description is the top feature could be: 1. Clarity: A well-written product description provides clear and concise information, allowing customers to understand the product's benefits and how it aligns with their requirements. 2. Informative: A detailed product description helps customers make informed decisions by providing them with all the necessary information about the active skirts, such as size, color options, and care instructions. 3. Differentiation: A compelling product description can highlight unique features or benefits that set the active skirts apart from competitors, making them more appealing to potential buyers. Based on the given data, some suggestions for Amazon listing optimization could include: 1. Enhance the product description: Ensure that the product description is engaging, informative, and highlights the key selling points of the active skirts. Use descriptive language and bullet points to make it easy for customers to scan and understand the product's features. 2. Include high-quality images: Alongside the product description, provide clear and visually appealing images that showcase the active skirts from different angles. This will help customers visualize the product and make a more informed decision. 3. Customer reviews and ratings: Encourage customers to leave reviews and ratings for the active skirts. Positive reviews can build trust and credibility, influencing potential buyers to make a purchase. 4. Optimize keywords: Conduct keyword research to identify relevant terms and phrases that customers might use when searching for active skirts. Incorporate these keywords naturally into the product title, description, and bullet points to improve visibility in search results. By focusing on these optimization strategies, you can enhance the product listing and attract more customers to purchase the active skirts on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
wash wear well1
wash well
wrap around back1
wrap around
skirt tighter and longer1
skirt longer
add more color1
more color
additional without waffle kick on side1
additional without waffle kick on side
cover more1
cover more
do not have front pocket1
do not have front pocket
help woman1
help woman

Based on the customer expectations mentioned, it seems that customers are looking for active skirts that are durable and can withstand frequent washing and wearing. Additionally, they want skirts that wrap around the back for added comfort and mobility. Overall, customers are looking for a good quality product. To meet these expectations, sellers should prioritize product development that focuses on creating skirts that are made from high-quality materials that can withstand frequent washing and wearing. Additionally, they should consider incorporating features such as stretchy and breathable fabrics that allow for ease of movement and comfort. In terms of marketing promotion factors, sellers should highlight the durability and comfort of their active skirts in their marketing campaigns. They should also emphasize the convenience of being able to wash and wear the skirts frequently without worrying about them losing their shape or quality. Additionally, they could consider offering promotions or discounts to customers who purchase multiple skirts at once, as this could encourage repeat business and help build brand loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

comfortableMay 2022
Fit perfect and look great!
Paige Biek
Twirling funJul. 2020
These are so fun! I bought these skirts for my daughter. She loves them. Twirling has never been so much fun. Kids at daycare ask where she got them because they like they looks of them.
Vanessa Ortiz
CuteAug. 2021
Very cute and colorful, but run larger
Daughter wanted this as part of a costume, but its so cute and easy that she also wears it to school. Fits well and washes up easily.
PurchasedEarly review
Too largeDec. 2019
The skirts were very cute but too large
Cute but bigFeb. 2020
Cute skirt. Ordered suze3/4 and Size is more like 5/6
They are perfect fit for a 4 yr with a little waist and perfect for her dance classes.
Cuteness plusOct. 2021
Cute , good fit for my four year old tiny dancer and granddaughter. She love the sparkles.
Mike Ortiz
GranddaughterDec. 2019
Good product
Run smallAug. 2022
I did not like it at all

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