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Active Sweatsuits product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/20
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.2
Total Reviews
4,405
This insight is based on the data from the best seller products. The top 5 of them are:
Nimsruc Womens 2 Piece Outfits Casual Sweatsuits
B08NX4QQ5B
Bofell Lounge Sets for Women Two Piece Outfits with Pockets Loose Fit
B09Y5JBJTC
Fixmatti Women's Fuzzy 3 Piece Sweatsuit Open Front Cardigan Crop Tank Tops Wide Legs Pants Lounge Sets
B0B9RG15Q8
ETCYY NEW Lounge Sets for Women Sweatsuits Sets Two Piece Outfit Long Sleeve Pant Workout Athletic Tracksuits
B09NDL3F15
AUTOMET Womens Lounge Sets Loungewear Long & Short Sleeve Pajamas Sets with Jogger Sweatpants Sweatsuits 2 Piece Outfits
B08P8RCP67

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Active Sweatsuits category on Amazon has a relatively high customer satisfaction rating with an average rating of 4.2 out of 5. Additionally, the fact that there are over 4,400 reviews suggests that this is a popular product category with a significant number of customers. If you are considering purchasing an Active Sweatsuit on Amazon, it is important to read through the reviews carefully to get a sense of what customers like and dislike about the product. Look for patterns in the reviews, such as common complaints or issues that customers have experienced. This can help you make an informed decision about whether or not to purchase the product. Overall, it seems that the Active Sweatsuits category on Amazon is a good choice for customers who are looking for comfortable and functional workout clothing. However, as with any product, it is important to do your research and read reviews carefully before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is winter lol, the most common location is around the house, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Active Sweatsuits product is most commonly used by women, specifically daughters, wives, and mothers. The product is primarily used around the house and for running errands, with travel being the second most common usage. From this information, we can infer that the target customer for this product is likely a busy woman who values comfort and practicality in her clothing choices. She may be a mother or wife who is frequently on the go, running errands or traveling, but also spends a significant amount of time at home. To appeal to this customer profile, the marketing for this product could focus on the versatility and comfort of the Active Sweatsuits, highlighting their ability to be worn both at home and on the go. Additionally, emphasizing the durability and practicality of the product could also be effective in appealing to this customer base. Overall, the data suggests that the Active Sweatsuits product is most popular among busy women who prioritize comfort and practicality in their clothing choices. By tailoring marketing efforts to this customer profile, the product could see increased success and appeal.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are material, pant, fabric, legging, size. The most mentioned elements about material are slim(4.32%), cheap(2.05%).
The top 5 positive reviews are material, color, fit, fitting, clothes. The most mentioned elements about material are good(7.21%), soft(6.68%).
Sports & Outdoors > Exercise & Fitness > Clothing > Active > Sets > Active Sweatsuits
Cons
material17.41%
slim4.32%
cheap2.05%
bad1.62%
weird0.32%
like insulation0.11%
pant15.68%
fabric7.57%
legging3.14%
size1.95%
Pros
material20.64%
good7.21%
soft6.68%
comfortable3.26%
feel good0.68%
have a lot of stretch to it0.38%
color12.14%
fit7.97%
fitting3.11%
clothes2.81%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the material is the most important aspect for both pros and cons in the Active Sweatsuits category. While the top pro aspect mentioned is material, the top 5 cons all relate to material as well. This suggests that customers are very particular about the quality and feel of the fabric used in these products. Other cons mentioned include issues with the pant, fabric, legging, size, color, and fit. These are all important factors to consider when developing and selecting products in this category. It's clear that customers are looking for comfortable, well-fitting sweatsuits that are made from high-quality materials. To improve product development and selection, it's important to focus on addressing these cons. This could involve using higher-quality materials, improving the fit and sizing of products, and offering a wider range of colors and styles to choose from. Additionally, it may be helpful to gather more detailed feedback from customers to better understand their specific needs and preferences. By taking these steps, it's possible to create sweatsuits that are more appealing to customers and better meet their needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others7
comfort1
comfortable1
durable1
flatter1

Based on the data provided, it seems that customers are primarily motivated to buy active sweatsuits based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and sizing, in order to make an informed purchasing decision. Other factors that may influence customer buying decisions include advertising attraction and recommendations from friends. However, these factors appear to be less important than the product description. To optimize an Amazon listing for active sweatsuits, it would be important to focus on creating a detailed and informative product description. This could include information about the materials used, the fit and sizing of the product, and any special features or benefits that the product offers. Additionally, it may be helpful to include high-quality images that showcase the product from multiple angles and in different lighting conditions. Finally, it may be beneficial to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
thinner7
thicker
large size6
big size
large size
softer thicker material6
material thicker
thicker material
thicker more forgive material
good quality5
good quality
in every color5
in every color
every color
size up5
size up
long length4
long
2 size down4
size down
good4
good
in all color4
in color
in every color

Based on the customer feedback, it is clear that customers have certain expectations when it comes to active sweatsuits. The most common expectation is for the sweatsuits to be available in larger sizes, which suggests that there is a demand for inclusive sizing options. Additionally, customers are looking for sweatsuits that are longer in length, which could indicate a desire for more coverage and comfort during physical activity. Another key expectation is for the material to be softer and thicker, which suggests that customers are looking for sweatsuits that are both comfortable and durable. This could be an important factor for sellers to consider when developing new products, as it may be necessary to invest in higher-quality materials in order to meet customer expectations. In terms of product development prioritization, it may be beneficial for sellers to focus on creating sweatsuits that meet these key expectations first, before branching out into other features or styles. For example, sellers could prioritize developing sweatsuits in a wider range of sizes, or invest in materials that are both soft and thick. When it comes to marketing promotion factors, sellers could highlight these key features in their product descriptions and advertising materials. For example, they could emphasize the softness and thickness of the material, or highlight the inclusive sizing options available. By doing so, they may be able to attract customers who are specifically looking for these features in their active sweatsuits.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Radhiah O.
Purchased
FittingOct. 2022
Bottom is too tight top fits okay. Material is good. Arrived on time.
shenika simon
Purchased
NiceNov. 2022
I love this.. great fit
Cierra Lu
Purchased
The pants fit cute, the top is extremely large, I couldn’t get the top to look flattering at all. This pitches defeats the purpose of a set.
Kendi Zidor
Purchased
My wife loves it. I will buy her different colors.
Renee Jackson
Purchased
Love the material looks just like the picture soo soft will purchase again
M
Purchased
Amazingly comfortable! Bought 7 white sets and tye dyed them for a bachelorette party. Fit everyone comfortably and still looked stylish!
Mary Pitcher
Purchased
Not happyOct. 2021
I ordered the blue-gray and received a green camo. The face that color did not match what I ordered isn’t as much of the issue as the fact that I didn’t even receive the two pieces. All I received were leggings when I anticipated what I purchased was a matching bra/legging set. Then not the color I ordered? Very disappointed and will be returning. I better receive all my money back.
Erica Jara
Purchased
Super cute set! I’m 5’7, 135 lbs and got the medium in the light purple. It’s slightly big but going to keep. The pants are a little sheer so wouldn't wear for leg day but this set will be great for upper body days!
Bottom of lavender set is completely see through! Before even bending over or squatting.
Comfortable fit.

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