Active Underwear product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Women’s Longline Sports Bra Wirefree Padded Medium Support Yoga Bras Gym Running Workout Tank Tops
MIRITY Women Racerback Sports Bras - High Impact Workout Gym Activewear Bra

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Active Underwear product in question has a relatively high customer satisfaction rating of 4.4 out of 5, based on a total of 38,313 reviews. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that customer satisfaction can be influenced by a variety of factors, such as price, quality, fit, and style. Therefore, it's important to consider these factors when evaluating the product's overall performance. If you're considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to compare the product to similar items in the same category to ensure that you're getting the best value for your money. Overall, based on the data provided, it seems that the Active Underwear product is a popular and well-regarded item among customers. However, as with any purchase, it's important to do your research and consider all factors before making a decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is around the house, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customer profile for this Active Underwear product is likely to be women who are active and enjoy working out. The fact that "daughter" is the most mentioned user suggests that this product may be popular among younger women, possibly teenagers or young adults. The high number of mentions for "around the house" also suggests that this product may be comfortable and versatile enough to wear for everyday activities. The top two usages of the product, "workout" and "run," further support the idea that this product is geared towards active women. The fact that "gym" is one of the top places to use the product also suggests that the target customer may be someone who frequents the gym or other fitness facilities. Based on this data, some suggestions for the customer profile might include: - The target customer is likely to be a woman who is active and enjoys working out, possibly in a gym or other fitness facility. - The product should be marketed as comfortable and versatile enough to wear for everyday activities, not just workouts. - The target customer may be younger, possibly a teenager or young adult. - The product should be marketed as suitable for a variety of activities, not just running and working out.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bra, zipper, strap, pad, material. The most mentioned elements about bra are uncomfortable(0.85%), super tight(0.75%).
The top 5 positive reviews are bra, material, fabric, color, strap. The most mentioned elements about bra are comfortable(10.86%), supportive(2.44%).
Sports & Outdoors > Sports > Running > Running > Women > Active Underwear
super tight0.75%
not any support0.36%
a little big around0.24%
not give you any support0.02%
cute comfy2.02%
fit pretty true to size1.27%
good quality1.20%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the bra aspect is the most significant factor in both the pros and cons of Active Underwear. While the top pro aspect mentioned is the bra, it is also the top con aspect mentioned, along with other factors such as zipper, strap, pad, material, fabric, and color. This suggests that while the bra is an essential component of Active Underwear, there are still some issues with its design and functionality that need to be addressed. For example, the zipper, strap, and pad may be causing discomfort or irritation to users, while the material and color may not be meeting their expectations. To improve product development and selection in this category, it is essential to focus on addressing these issues and improving the overall design and functionality of the bra. This could involve using more comfortable and breathable materials, improving the fit and adjustability of the strap and pad, and offering a wider range of colors and styles to suit different preferences. Additionally, it may be helpful to gather more detailed feedback from users to better understand their needs and preferences when it comes to Active Underwear. This could involve conducting surveys, focus groups, or user testing to gain insights into what features and design elements are most important to them. Overall, by addressing the cons and building on the pros of Active Underwear, it is possible to create a product that meets the needs and expectations of users and stands out in a competitive market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
front closure11

Based on the data provided, it seems that customers are primarily motivated to buy active underwear based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and benefits. Other factors that influence customer purchasing decisions include recommendations from friends and advertising attraction. This suggests that customers are also influenced by social proof and marketing efforts. To optimize an Amazon listing for active underwear, it is important to focus on creating a detailed and informative product description. This should include information about the materials used, the features of the product, and the benefits it provides. Additionally, it may be helpful to include customer reviews and testimonials to provide social proof and build trust with potential buyers. Finally, it is important to use relevant keywords in the product title and description to improve visibility in search results.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
size up56
size up
size up size
large size51
big size
large size
size large
additional support35
more support
adjustable strap or tie30
adjustable strap
adjustable strap and underwire
strap adjustable
clasp or adjustable strap
more adjustment in strap29
strap adjustable
strap adjust
adjust strap
longer adjustable strap
strap adjustable or lengthen
fit good
fit and
fit right
fit someone
more color & style25
more color
small size25
small size
size small
long length25
length long
long length

Based on the customer expectations mentioned, it seems that size and support are the most important factors for customers when it comes to active underwear. The fact that "large size" was mentioned 52 times suggests that there is a significant demand for larger sizes in this category. Additionally, the 8 mentions of "next size up" indicate that customers are looking for options beyond the standard sizes typically offered. The 9 mentions of "support" suggest that customers are also looking for active underwear that provides adequate support during physical activity. This could include features such as compression, moisture-wicking, and breathable fabrics. Given these customer expectations, sellers in this category should prioritize product development that focuses on offering a wide range of sizes, including larger sizes, and incorporating features that provide support and comfort during physical activity. Marketing promotions should highlight these features and emphasize the benefits of wearing active underwear that is designed specifically for physical activity. In addition to size and support, sellers should also consider other factors that may be important to customers in this category, such as durability, style, and price. By understanding and addressing customer expectations, sellers can develop products and marketing strategies that meet the needs of their target audience and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

A little shorter and tighter than I was expecting but still fairly flattering and supportive.
S. Humphrey
Cute and comfySept. 2021
I wear this a lot for everyday. My only complaint is that it is a little bit too small for my bra size.
I’m a 38DD, 170 pounds and 5’5”. I ordered an XL. It dug into my stomach and my boobs were coming out of the sides of the bra. This was a waste of money……. Not made for larger women
ExcellentApr. 2021
Fits amazing! Could wear with jeans shorts and dress it up or with legggings or gym shorts!
Definitely supportive! My only complaint is you can SLIGHTLY see the padding through the shirt if it's not adjusted properly but oh my God I love this top! The pants in these pictures are also by the same brand. It's all the same super luxurious soft buttery material. I wear a 38 c and it fits perfect. Definitely passed the running test.
Cute and good support for the gym! Love that it’s long
EhhSept. 2021
The material is ok but I haven't worn it yet since it looks small and it's alittle tight
Did not get the right size for me
Five StarsOct. 2017
Perfect for any type of workout and great price!
Too smallNov. 2022
Ordered a medium, which I do for sports bras, but extremely tight below the breast. Gave them to my daughter who is a A cup and is 100# and 4’9”. I’m 5’3” and 117 with a C cup.

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