Active Vests product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Columbia Men’s Voodoo Falls 590 TurboDown Vest
Willit Men's Golf Vest Lightweight Fleece Lined Vest Softshell Outerwear Sleeveless Jacket for Hiking Runing Causal

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Active Vests category on Amazon has a highly rated product with an average rating of 4.5 out of 5 stars and a total of 6214 reviews. This indicates that customers are generally satisfied with the product and find it to be of good quality. As for advice, it's important to note that customer satisfaction is key to maintaining a successful product on Amazon. It's important to continue to monitor customer feedback and make improvements where necessary to ensure that the product remains highly rated and well-received by customers. Additionally, it may be helpful to encourage customers to leave reviews and provide feedback, as this can help to increase the product's visibility and attract new customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Active Vests product is primarily associated with three key users: the husband, son, and kid. The husband is mentioned the most, with 189 mentions, followed by the son with 50 mentions and the kid with 46 mentions. This suggests that the product appeals to a wide range of family members, indicating its versatility and potential for multiple age groups. In terms of usage, the top three places where customers prefer to use the Active Vests are the gym (65 mentions), under their work shirt (13 mentions), and wood (11 mentions). This indicates that the product is commonly used during workouts, potentially for activities such as weightlifting or cardio exercises. Additionally, some customers seem to use the vest under their work shirts, suggesting that it may provide additional support or comfort during physical labor. The mention of wood as a place of use is intriguing and may indicate that some customers utilize the vest for activities related to woodworking or construction. The most popular usage of the Active Vests is for workouts, with 224 mentions. This aligns with the earlier observation about the gym being a top place of use. Additionally, 41 mentions suggest that customers also consider the product as a suitable gift option. This implies that the Active Vests may be perceived as a valuable and practical gift for fitness enthusiasts or individuals who engage in physical activities. Based on this analysis, the customer profile for the Active Vests product can be described as individuals who prioritize an active lifestyle and value the versatility of the product. The product appeals to a wide range of family members, indicating its potential for various age groups. Customers are likely to use the vest primarily for workouts, both at the gym and potentially in other physical labor-intensive activities. The mention of wood as a place of use suggests that the product may attract individuals involved in woodworking or construction. To further cater to this customer profile, it would be beneficial to emphasize the product's durability, comfort, and versatility in marketing materials. Highlighting its suitability for various workout routines and physical activities, as well as its potential as a thoughtful gift option, can help attract and engage potential customers. Additionally, exploring partnerships or collaborations with fitness influencers or professionals in the woodworking/construction industry could help expand the product's reach and appeal to the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are zipper, vest, shirt, material, product. The most mentioned elements about zipper are break(1.58%), backwards(1.27%).
The top 5 positive reviews are material, vest, fit, product, shirt. The most mentioned elements about material are good(5.37%), good quality(1.97%).
bad quality1.11%
good quality1.97%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Active Vests category has both positive and negative aspects. The top pro mentioned most is the material, which suggests that customers value the quality of the fabric used in these vests. On the other hand, the top con mentioned most is the zipper, which indicates that customers may have difficulty with the functionality of the zipper. In addition to the zipper, other cons mentioned frequently include the vest, shirt, and product itself. This suggests that customers may have issues with the overall design and fit of the vest, as well as the quality of the product. To improve product development and selection, it may be helpful to focus on addressing the issues with the zipper and overall design of the vest. This could involve using higher quality zippers or rethinking the design of the vest to make it more functional and comfortable for customers. Additionally, it may be helpful to gather more feedback from customers to better understand their needs and preferences when it comes to active vests.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
2 pocket1
compression part1

Based on the data provided, it seems that customers are primarily motivated to buy active vests based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and sizing, in order to make an informed purchasing decision. While recommendations from friends and advertising attraction are also mentioned, they appear to be less important factors in the decision-making process. This suggests that customers are more likely to trust the information provided in the product description than they are to rely on word-of-mouth or advertising. To optimize an Amazon listing for active vests, it would be important to focus on creating a detailed and informative product description. This could include information about the materials used, the sizing and fit of the vest, and any special features or benefits that the vest offers. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Finally, it may be worth considering offering promotions or discounts to incentivize customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size12
big size
large size
size large
small size10
size small
small size
in gray white5
in white
last long5
last long
last forever
hold up4
hold up
less tight3
2 size big3
2 size large
2 size small
color white3
color white
good quality3
good quality

Analysis of Customer Expectations for Active Vests: Based on the customer feedback, it is clear that there are varying expectations regarding the size and color of active vests. The majority of customers (12 mentions) prefer a large size, while a significant number (10 mentions) prefer a small size. This indicates that sellers should offer a range of sizes to cater to different customer preferences. It would be wise to prioritize the production of both large and small sizes to meet the demands of these customers. In terms of color, gray and white are the most popular choices, with 5 mentions each. This suggests that sellers should focus on offering active vests in these colors to align with customer expectations. However, it's important to note that other color options may still be desirable to some customers, so it would be beneficial to provide a variety of color choices to cater to different preferences. Suggestions for Product Development Prioritization: 1. Size Options: Since both large and small sizes are in demand, it is crucial to prioritize the production of active vests in these sizes. This will ensure that customers have options that fit their preferences and body types. 2. Color Selection: Gray and white are the preferred colors, so allocating resources to develop active vests in these colors should be a priority. However, it's also important to consider offering a range of other colors to cater to customers who may have different preferences. 3. Quality and Functionality: Customers expect active vests to be durable, comfortable, and functional. Prioritizing product development to enhance these aspects will help meet customer expectations and ensure customer satisfaction. Suggestions for Marketing Promotion Factors: 1. Highlight Size Options: In marketing campaigns, emphasize the availability of both large and small sizes to attract customers who have specific size preferences. This can be done through targeted advertisements and clear size options on product listings. 2. Showcase Popular Colors: Feature the gray and white color options prominently in marketing materials to appeal to customers who prefer these colors. Use high-quality images that showcase the vests in these colors to attract attention and generate interest. 3. Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews and testimonials about the active vests, particularly focusing on the size options and color choices. Positive feedback from customers who have had a good experience can help build trust and influence potential buyers. By prioritizing product development based on customer expectations and incorporating these suggestions into marketing strategies, sellers can better meet customer needs and increase the appeal of their active vests in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Victor Mahr
Nice VestMay 2022
The vest was delivered on time with no defects. The vest looks nice given the low price. The fit is a bit snug but works for me since I do not plan to wear it over too many layers of clothing.
NiceApr. 2021
fits great, light weight, warm. My only problem(4 stars). The zipper is on the left side but its mens. So I had to swap zippers from old one to the one. Also zippers on pockets got annoying. catching skin, gloves. Thats my fault.Didnt pay attention to the description. So, I just cut them off.
The vest combines two materials: a puffer-like medium dark blue and a greyish/greenish blue at the bottom and top. The combination is ugly IMO.
Jason Sugar
A word of warning for any bigger dudes out there. These vests run small and tight. I'm 6'3-6'4"" & about 250 with big shoulders and a bit of a paunch. And I already have XL and XXL vests in my wardrobe repertoire that fit. So I was a little torn on whether to get an XL or XXL. Based on the product dimensions, I opted for the XL. It was VERY small. I couldn't even zip it up more than 2-3 inches. Exchanged for a XXL (pretty painless process), and that fit much better. IMO, it's still a little small and tight, but I guess that's the style now. Anyway, it zips all the way up and looks sharp. I definitely recommend sizing up. And if you're over 6'4" and 250...fuggedaboutit . Don't even bother. Even the XXL won't fit you.
Lloyd M.
Just okFeb. 2021
2 Blue fabrics do not match well
Great vestNov. 2021
Well worth it
Handsome VestJan. 2022
This vest is extremely attractive. Unfortunately, it was not heavy enough for our Midwest Winters.
Stephen P.
Great vest for the avid golfer or outdoors sports. Warm, great fitting, and easy to wear!
Es tal cual lo vi en la foto.
Es muy delgada

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