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Adhesive Bumpers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/16
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
1,740
This insight is based on the data from the best seller products. The top 5 of them are:
Shepherd Hardware 9966 3/4-Inch SurfaceGard Non-Adhesive Round Transparent Bumper Pads, 10-Count
B000YZAT34
Bumper,Work Piece
B001R5OIC8
Yonisun Sound Dampening Door Bumpers, 1/2 Diameter, Sheet of 100"
B0075E9T2Y
3M Scotch SJ5201 Series Bumpon Self-Adhesive Bumpers: 0.433 in. x 0.125 in. (Light Brown)
B007IB11SO
Pipe Protection Bumper Guard Type R1, Striped Black-Yellow, Self-Adhesive, 2" x 39.37"
B00BL2QRBM

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the adhesive bumpers in question have a relatively high customer satisfaction rating. With an average rating of 4.42 out of 5 and a total of 1740 reviews, it appears that many customers are happy with their purchase. However, it's important to note that this data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the experiences of all customers who have purchased this product. It's also possible that some customers may have had negative experiences but chose not to leave a review. If you're considering purchasing these adhesive bumpers, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about the product. Additionally, it's always a good idea to compare products from different brands and read reviews from multiple sources before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is night, the most common location is kitchen, the most common behavior is close a cabinet door . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Adhesive Bumpers product is primarily used by families in their homes, with the kitchen and cabinets being the most common places for the product to be used. The top three users of the product are the husband, wife, and kid, indicating that this is a product that is used by all members of the household. The top two usages of the product are to close cabinet doors and to prevent glass table tops from moving, suggesting that the product is primarily used for safety purposes. This could indicate that the customer profile for this product is likely to be families with young children or pets who are concerned about the safety of their home. Based on this data, some suggestions for the customer profile could include targeting families with young children or pets, as well as emphasizing the safety benefits of the product. Additionally, highlighting the versatility of the product and its ability to be used in a variety of places around the home could also be effective in appealing to a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are adhesive, bumper, door, cabinet, cabinet door. The most mentioned elements about adhesive are flimsy(3.18%), bad(2.55%).
The top 5 positive reviews are bumper, stick, adhesive, product, size. The most mentioned elements about bumper are good quality(1.93%), good(1.16%).
Industrial & Scientific > Industrial Hardware > Bumpers > Adhesive Bumpers
Cons
adhesive14.01%
flimsy3.18%
bad2.55%
come loose1.91%
is not the best1.27%
cheap0.64%
bumper12.10%
door7.01%
cabinet5.73%
cabinet door4.46%
Pros
bumper19.31%
good quality1.93%
good1.16%
soft1.16%
dampen the sound0.77%
hold good0.77%
stick15.83%
adhesive8.49%
product3.47%
size3.47%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the adhesive aspect of bumpers is the most significant con, as it is mentioned in both the top 1 and top 5 cons. Additionally, the bumper itself is the most mentioned pro aspect, which suggests that the product is effective in its intended purpose of protecting surfaces from damage. The other cons mentioned, such as the bumper sticking or being the wrong size, are likely related to issues with the adhesive aspect. The fact that cabinet and cabinet door are also mentioned as cons suggests that the product may not be suitable for use on certain surfaces. To improve the product, it may be worth exploring alternative adhesive options that are less likely to cause issues such as sticking or damage to surfaces. Additionally, ensuring that the product is available in a range of sizes and shapes could help to address some of the size-related cons. When selecting a product in this category, it may be worth considering the specific surfaces it will be used on and whether the adhesive is likely to cause any issues. It may also be worth looking for products that offer a range of sizes and shapes to ensure a good fit.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
extra bump1

Based on the data provided, it seems that customers are primarily motivated to buy adhesive bumpers based on the product description. This suggests that customers are looking for a clear and detailed explanation of what the product does and how it can benefit them. Some possible reasons why product description is the top feature could be that customers want to ensure that the adhesive bumpers will work for their specific needs, and they want to know what materials they are made of and how durable they are. Additionally, customers may be looking for information on how to install the bumpers and how many come in a package. To optimize an Amazon listing for adhesive bumpers, it would be important to focus on creating a detailed and informative product description that addresses these customer concerns. This could include providing information on the materials used, the number of bumpers in a package, and any specific instructions for installation. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, it may be worth experimenting with different pricing strategies and advertising tactics to see if these have an impact on customer motivation to buy.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
thinner7
thinner
thicker
thin
adhesive strong5
adhesive strong
adhesion strong
adhesive good
stickier4
stickier
stickier and big
last long3
last long
last awhile
2 year ago2
year ago
Adhesion could be better2
good adhesion
improve adhesive
know sooner2
sooner
stick2
stick
stick good
work2
work
20 year1
20 year

Based on the information provided, it is unclear what specific customer expectations are for adhesive bumpers. However, in general, customers who purchase adhesive bumpers may be looking for a product that is easy to apply, durable, and effective at protecting surfaces from scratches and damage. To better understand customer expectations for this category, sellers could conduct market research to gather feedback from customers who have purchased adhesive bumpers in the past. This could include surveys, focus groups, or online reviews. Based on this research, sellers could prioritize product development efforts to focus on features that are most important to customers. For example, if customers value durability above all else, sellers could invest in developing a more durable adhesive bumper that can withstand heavy use over time. In terms of marketing promotion factors, sellers could highlight the key features and benefits of their adhesive bumpers in their marketing materials. This could include emphasizing the ease of application, the level of protection provided, and any additional features that set their product apart from competitors. Overall, by understanding customer expectations and prioritizing product development and marketing efforts accordingly, sellers can better meet the needs of their target audience and drive sales in the adhesive bumper category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Great productOct. 2020
Great product, just what I needed to hold down the glass on my table!
Gail
Purchased
HandyJan. 2020
Handy little buggers to keep my glass tabletop in place.
Joshua
Purchased
* UPDATE * Wrote this review immediately after "installing" them and wasn't impressed as stated. Few hours have gone by and decided to try to fiddle with it and to my amazement, the glass isn't moving unless I put some extreme force into it. I also ended up going back and adding a second one to each of the 4 little "legs" that are attached to the underneath of the glass that is resting on the desk. So do seem like they'll work out after all and I would recommend these! Guess just gotta let them settle a bit, or at least in my case of "metal" > "wood", I did. * ORIGINAL * Bought these because I decided to take the glass top off of my old desk and lay it across the open space of my newer L-shaped desk to give me more desktop real estate, along with a straight edge for my peripherals since I opted to center myself diagonally having 3 monitors opposed to along one of the straight edges of the desk and it allows for more height to actually roll my chair in closer for more comfort to reach said peripherals. Only problem was, the glass top was easily moving all over the place. Bought these thinking they would help it stay relatively still. Definitely notice a difference between having them and not having them, don't get me wrong; but they aren't doing as well of a job as I had hoped they would. Maybe I misunderstand the product and my review isn't fair. Maybe I do understand what their purpose is and they just don't live up to my expectations. Who knows! Only things I can definitely say for sure is I'm glad I got them at the price I did, when I did and not the price that they currently are. Also pretty sure that I'm going to go another route to have more satisfactory results.
S. Donovan
Purchased
These are very thin disks that work just as I had hoped they would. My glass table top, which sits on a glass base, kept swiveling around every time I cleaned it. This was the perfect solution! They are virtually invisible and surprisingly hold the table top securely even though they are not adhesive. Very happy! Great little product!
A. Trew
Purchased
Bought these for protective glass tops on furniture. They are super thin and keep glass from moving around. Perfect!
Aria Thor
Purchased
They are not sticky. It was challenging to put them on the lower part of the table so that the glass top could fit on top. I am not even sure it won't slip if I hit the glass by accident.
keep moving
Joe American
Purchased
This is way over priced, It's worth Maybe .99 Cents. Very low quality, rubber is not soft and grippy, there very thin, maybe .5mm - 1mm thick, Your better off with a dab of clear glue. Will not purchase again...
Great productMar. 2014
These discs are really good for raising a glass top off the surface of a piece of furniture. Some discs flatten out too much or become sticky, but these really do the job.
spot onAug. 2017
just what I wanted

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